William Brannon
Cambridge, Massachusetts, United States
906 followers
500+ connections
About
I’m a researcher in AI and machine learning, working on LLMs, data-centric AI, and…
Activity
906 followers
Experience
Education
-
Massachusetts Institute of Technology
-
-
Thesis: Language Models as Opinion Models -- Techniques and Applications
Committee: Deb Roy (advisor), Jacob Andreas, John Horton.
Description: LLMs for individual-level causal inference, especially in persuasion and opinion-change settings.
Coursework: NLP, probability and statistics, optimization, network science, causal inference. -
-
-
-
-
Publications
-
Consent in Crisis: The Rapid Decline of the AI Data Commons
NeurIPS '24: The 38th Conference on Neural Information Processing Systems
See publicationWe conduct the first large-scale audit of consent and usage policies for 14,000+ web domains that underpin major AI training corpora like C4. We find a rapid rise in AI-specific restrictions and inconsistencies between Terms of Service and robots.txt, with large portions of widely used corpora now formally off-limits for AI training. The work highlights an emerging “data commons” crisis that will shape the future of both commercial and academic AI.
Covered by outlets including Nature…We conduct the first large-scale audit of consent and usage policies for 14,000+ web domains that underpin major AI training corpora like C4. We find a rapid rise in AI-specific restrictions and inconsistencies between Terms of Service and robots.txt, with large portions of widely used corpora now formally off-limits for AI training. The work highlights an emerging “data commons” crisis that will shape the future of both commercial and academic AI.
Covered by outlets including Nature, The New York Times, Vox, and MIT Technology Review. -
AudienceView: AI-Assisted Interpretation of Audience Feedback in Journalism
CSCW '24: The 27th ACM Conference on Computer-Supported Cooperative Work and Social Computing
See publicationWe introduce AudienceView, an LLM-powered tool that helps journalists make sense of large volumes of audience comments. The system clusters themes, links them to specific comments, visualizes sentiment and distribution, and supports idea generation for follow-up stories. Through user interviews, we explore how such tools can fit into newsroom workflows while keeping human judgment central.
-
Bridging Dictionary: AI-Generated Dictionary of Partisan Language Use
CSCW '24: The 27th ACM Conference on Computer-Supported Cooperative Work and Social Computing
See publicationWe demonstrate the Bridging Dictionary, an interactive tool that shows how politically charged terms are understood differently by Democrats and Republicans. A printable version drills down on nearly 800 top terms. Both versions surface partisan usage patterns, sentiment, and examples, using LLMs applied to large-scale political text from Twitter. The goal is to help journalists and communicators choose language that reduces miscommunication across political divides.
-
A Large-Scale Audit of Dataset Licensing and Attribution in AI
Nature Machine Intelligence
See publicationWe trace licenses, sources, and attribution for 1,800+ text datasets widely used to train and fine-tune language models. The audit reveals widespread omission and mislabeling of licenses on popular hosting sites, plus sharp divides in what data is legally usable for commercial AI (e.g., low-resource languages and creative tasks are often restrictively licensed). We release both the results of our audit and an interactive UI, the Data Provenance Explorer, to help practitioners inspect and filter…
We trace licenses, sources, and attribution for 1,800+ text datasets widely used to train and fine-tune language models. The audit reveals widespread omission and mislabeling of licenses on popular hosting sites, plus sharp divides in what data is legally usable for commercial AI (e.g., low-resource languages and creative tasks are often restrictively licensed). We release both the results of our audit and an interactive UI, the Data Provenance Explorer, to help practitioners inspect and filter training data by provenance.
Covered by outlets including the Washington Post, IEEE Spectrum and VentureBeat, as well as a Nature Machine Intelligence editorial. -
ConGraT: Self-Supervised Contrastive Pretraining for Joint Graph and Text Embeddings
TextGraphs @ ACL
See publicationWe propose ConGraT, a self-supervised method that jointly trains a language model and graph neural network to align text and graph representations on text-attributed graphs. Using a CLIP-style contrastive objective extended with graph structure, ConGraT outperforms prior methods on node/text classification, link prediction, and language modeling. We also show how it can uncover more textually grounded communities in social networks, and release code and datasets.
-
Data Authenticity, Consent, & Provenance for AI Are All Broken: What Will It Take to Fix Them?
ICML '24: The 41st International Conference on Machine Learning
See publicationThis paper synthesizes the landscape of foundation model training data and argues that current practices need improvement in many dimensions: authenticity, consent, privacy, documentation, and others. We map the limitations of existing tools and standards, and outline what technical infrastructure and policy changes are needed to make training data more transparent and trustworthy. The goal is to give researchers, developers, and policymakers a shared roadmap for responsible data-centric…
This paper synthesizes the landscape of foundation model training data and argues that current practices need improvement in many dimensions: authenticity, consent, privacy, documentation, and others. We map the limitations of existing tools and standards, and outline what technical infrastructure and policy changes are needed to make training data more transparent and trustworthy. The goal is to give researchers, developers, and policymakers a shared roadmap for responsible data-centric AI.
ICML 2024 Spotlight paper (top ~3% of submissions). -
The Speed of News in Twitter (X) versus Radio
Scientific Reports
See publicationWe compare how 1,600+ news events spread and fade across Twitter (X) and U.S. talk radio. News on Twitter moves faster, decays more quickly, and is substantially more negative and outraged than on radio, across different user groups. The findings show how social media may shape the news agenda: by discussing stories first, social media may set the pace and emotional tone of the news cycle.
Presented at the Computation + Journalism Symposium and the International Conference on…We compare how 1,600+ news events spread and fade across Twitter (X) and U.S. talk radio. News on Twitter moves faster, decays more quickly, and is substantially more negative and outraged than on radio, across different user groups. The findings show how social media may shape the news agenda: by discussing stories first, social media may set the pace and emotional tone of the news cycle.
Presented at the Computation + Journalism Symposium and the International Conference on Computational Social Science (IC2S2). -
The Data Provenance Project
Generative AI + Law (GenLaw) ’23 @ ICML
See publicationWe compile detailed metadata and tools for examining dozens of popular instruction-tuning datasets used to train and align language models. The project lets practitioners inspect licenses, languages, domains, and other fine-grained characteristics of the data behind these models. Our analysis highlights just how fractured and opaque current data transparency practices are, and offers practical tooling to make data-centric model development more informed and responsible.
Spotlight paper…We compile detailed metadata and tools for examining dozens of popular instruction-tuning datasets used to train and align language models. The project lets practitioners inspect licenses, languages, domains, and other fine-grained characteristics of the data behind these models. Our analysis highlights just how fractured and opaque current data transparency practices are, and offers practical tooling to make data-centric model development more informed and responsible.
Spotlight paper at the GenLaw @ ICML 2023 workshop. -
Dubbing in Practice: A Large-Scale Study of Human Localization With Insights for Automatic Dubbing
TACL: Transactions of the Association for Computational Linguistics
See publicationWe analyze a large corpus of professionally dubbed media to see how humans actually localize video across languages. Contrary to common assumptions, human dubbers often prioritize vocal naturalness and translation quality over strict lip-sync and character-length constraints, and we document how timing and source audio shape the final dub. These insights challenge standard objectives in automatic dubbing and suggest new directions for model design.
Presented at ACL 2023 and covered by…We analyze a large corpus of professionally dubbed media to see how humans actually localize video across languages. Contrary to common assumptions, human dubbers often prioritize vocal naturalness and translation quality over strict lip-sync and character-length constraints, and we document how timing and source audio shape the final dub. These insights challenge standard objectives in automatic dubbing and suggest new directions for model design.
Presented at ACL 2023 and covered by industry outlets such as Slator and Papercup. -
RadioTalk: A Large-Scale Corpus of Talk Radio Transcripts
Interspeech
See publicationWe introduce RadioTalk, a large corpus of U.S. talk radio transcripts (2.8 billion words from 284,000 broadcast hours) with rich metadata on stations, shows, speakers, and locations. The dataset is designed to support both NLP and social science research on conversation, media, and politics. We demonstrate its value with initial analyses of content, style, and speaker patterns across the talk radio ecosystem.
Projects
-
Language Models as Opinion Models (Dissertation Research)
Dissertation research on using large language models as opinion models that estimate heterogeneous treatment effects in randomized persuasion experiments. This work combines causal inference, large-scale LLMs, and experimental data, developing new methods to simulate opinion change and support social science research on persuasion and communication.
-
Data Provenance Initiative – Auditing AI Training Data
Co-lead of multi-year collaboration between machine learning and legal researchers to map the licenses, sources, and consent protocols behind widely used AI training datasets. We audit thousands of text, speech, and video datasets and web domains, tracing where training data comes from and how restrictions are changing over time. The project produces both empirical audits and tools, such as the Data Provenance Explorer, to help developers and policymakers understand and filter training data for…
Co-lead of multi-year collaboration between machine learning and legal researchers to map the licenses, sources, and consent protocols behind widely used AI training datasets. We audit thousands of text, speech, and video datasets and web domains, tracing where training data comes from and how restrictions are changing over time. The project produces both empirical audits and tools, such as the Data Provenance Explorer, to help developers and policymakers understand and filter training data for responsible use.
Representative outputs include:
– A Large-Scale Audit of Dataset Licensing and Attribution in AI (Nature Machine Intelligence)
– Consent in Crisis: The Rapid Decline of the AI Data Commons (NeurIPS)
– Bridging the Data Provenance Gap Across Text, Speech and Video (ICLR)
– Data Authenticity, Consent, & Provenance for AI Are All Broken (ICML Spotlight)
– The Data Provenance Project (GenLaw @ ICML, Spotlight) -
AI Tools for Journalism & Political Communication
-
Design and build LLM-powered tools to help journalists and communicators make sense of language and audience feedback. This includes interactive systems that surface partisan language differences and tools that summarize, cluster, and visualize large volumes of audience comments while keeping human judgment central. The goal is to integrate AI into real workflows in ways that support better reporting, not replace it.
-
Media Ecosystems & News Dynamics
-
Empirical work using large-scale text and speech data to understand how news and political narratives move through different media systems, including talk radio, social media, and news organizations. This project builds foundational corpora and analyzes differences in the speed, sentiment, and framing of news across platforms, with a focus on how audiences encounter and react to these narratives over time.
Honors & Awards
-
Generative AI Impact Award
MIT
$70,000 research grant awarded for the Data Provenance Initiative.
-
MIT IGNITE Generative AI Entrepreneurship Competition – Finalist
MIT Martin Trust Center
Finalist (~top 10% of teams); $5,000 unrestricted award.
-
Phi Beta Kappa
College of William & Mary
National academic honor society; elected as an undergraduate.
Languages
-
German
Professional working proficiency
-
English
Native or bilingual proficiency
Other similar profiles
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content