About
I’m passionate about building marketing that feels personal, relevant, and genuinely…
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Very excited and grateful to be promoted to Executive Director at KordaMentha. Thank you to Peter Konidaris, Morgan Forrest and all the others for…
Very excited and grateful to be promoted to Executive Director at KordaMentha. Thank you to Peter Konidaris, Morgan Forrest and all the others for…
Liked by Will Cumming
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Last Thursday, Bynder, along with our partner Salsify ANZ hosted an executive roundtable bringing together a great group of brands and industry…
Last Thursday, Bynder, along with our partner Salsify ANZ hosted an executive roundtable bringing together a great group of brands and industry…
Liked by Will Cumming
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Excited to share that I'm stepping into a new role: I've moved from Staff UX Designer to Product Manager at Bynder 🎉 I went into design because I…
Excited to share that I'm stepping into a new role: I've moved from Staff UX Designer to Product Manager at Bynder 🎉 I went into design because I…
Liked by Will Cumming
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Licenses & Certifications
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Last week Bynder hosted our inaugural Bynder Connect on the Road in London 🇬🇧 What a fabulous day bringing so many of our UK customers together at…
Last week Bynder hosted our inaugural Bynder Connect on the Road in London 🇬🇧 What a fabulous day bringing so many of our UK customers together at…
Liked by Will Cumming
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Excited to represent Grazitti Interactive at the Salesforce Agentforce World Tour Singapore ☁️ Had a great experience exploring the latest…
Excited to represent Grazitti Interactive at the Salesforce Agentforce World Tour Singapore ☁️ Had a great experience exploring the latest…
Liked by Will Cumming
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Day 1 in the books. ✅ Gartner Marketing Symposium has kicked off in Denver. We had great conversations in and out of the booth yesterday with top…
Day 1 in the books. ✅ Gartner Marketing Symposium has kicked off in Denver. We had great conversations in and out of the booth yesterday with top…
Liked by Will Cumming
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Gartner Marketing Symposium is in full swing! Come by the Bynder booth #230 to hear from our rockstar team and get a personalized demo. #Gartner…
Gartner Marketing Symposium is in full swing! Come by the Bynder booth #230 to hear from our rockstar team and get a personalized demo. #Gartner…
Liked by Will Cumming
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Salesforce Connections has come to a close! Great work from a rockstar Bynder team - Dawson Cullen Michael Gentleman Rinna Pera, MBA Will Cumming…
Salesforce Connections has come to a close! Great work from a rockstar Bynder team - Dawson Cullen Michael Gentleman Rinna Pera, MBA Will Cumming…
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6 years ago, I attended my first Salesforce #CNX in the middle of a pandemic. We weren't even in a room together. I came home inspired anyway. I’ve…
6 years ago, I attended my first Salesforce #CNX in the middle of a pandemic. We weren't even in a room together. I came home inspired anyway. I’ve…
Liked by Will Cumming
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Looking forward to attending Salesforce Connections this week! If you're attending, stop by Booth #408 to chat about how brands are scaling…
Looking forward to attending Salesforce Connections this week! If you're attending, stop by Booth #408 to chat about how brands are scaling…
Shared by Will Cumming
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I've noticed something over the years When digital performance isn't where people want it to be, the conversation almost always starts at the top of…
I've noticed something over the years When digital performance isn't where people want it to be, the conversation almost always starts at the top of…
Liked by Will Cumming
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The new Ferrari Rorschach. You work in creative the problem is design. You work in consulting the problem is strategy. You work in HR the problem is…
The new Ferrari Rorschach. You work in creative the problem is design. You work in consulting the problem is strategy. You work in HR the problem is…
Liked by Will Cumming
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Discover how Queensland Health saves weeks of campaign production time, reducing costs with Bynder. By maximizing content reuse, the Creative…
Discover how Queensland Health saves weeks of campaign production time, reducing costs with Bynder. By maximizing content reuse, the Creative…
Liked by Will Cumming
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Headed back to New York City last week for another Bynder event, co-sponsored by Storyblok and Amazon Web Services (AWS). It was extremely…
Headed back to New York City last week for another Bynder event, co-sponsored by Storyblok and Amazon Web Services (AWS). It was extremely…
Liked by Will Cumming
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A/B testing subject lines is the lifecycle marketer's version of rearranging deck chairs. Most of the time the test doesn't even reach statistical…
A/B testing subject lines is the lifecycle marketer's version of rearranging deck chairs. Most of the time the test doesn't even reach statistical…
Liked by Will Cumming
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Watching LinkedIn career evolution over the last 10 years has been incredible. 2017: "Mobile apps are the future." 2018: "Blockchain will change…
Watching LinkedIn career evolution over the last 10 years has been incredible. 2017: "Mobile apps are the future." 2018: "Blockchain will change…
Liked by Will Cumming
Other similar profiles
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Propelytics
Your attribution model is lying to you. It’s not your data team’s fault. It’s the math behind your ROI. Last-click says Paid Search wins. Meta says it’s all retargeting. Finance says none of it adds up. They’re all right, and all wrong. The truth? Traditional attribution can’t handle 9+ touchpoints, 5+ channels, and fragmented IDs. It wasn’t built for how buyers actually behave in 2025. One SaaS client reclaimed $630K in wasted spend doing just this. Not by spending more. By measuring better. We share the full breakdown in this article 👇 https://lnkd.in/gzFm7w9m
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Bina
Most media buyers think trust comes from lead volume and low CPL. That's a fast track to being replaced. High-volume lead sources control your scalability. When they sense you're optimizing for vanity metrics over mutual profit, your quality and access erode. The pivot is from buyer to ally. Share downstream data transparently. Don't just report close rates. Report why. Share which segments convert to highest-margin jobs. Provide feedback on lead fatigue and sales timing. We implemented bi-weekly reviews with our top aggregators, showing exactly how their traffic performed to installed revenue. In 90 days, their filtering improved, our connect rates rose 18%, and cost-per-booked-job fell 22%. They became an extension of our team. Trust isn't soft. It's the infrastructure of scale. Build it with data, not promises. For the full case study: https://lnkd.in/gQQfAgWk
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Foursquare
If MMM is a core part of your measurement strategy, you know the cycle 🔁 You launch… you wait… you get the readout… and *then* you adjust. But marketing doesn’t pause between cycles 📍That’s where in-flight foot traffic attribution can play a powerful supporting role. As Stephanie Torres, MBA, Director of Integrated Media at Red Lobster, shared during a recent Association of National Advertisers webinar: “What I love is that we have foot traffic attribution in our partnership with Foursquare, that helps us bridge that gap to give us those real-time insights between our cycles and our readouts for MMM. We’re able to actually get real-time updates on our promotional campaigns much faster, and it allows us to make more actionable insights, quicker.” ⛰️ MMM gives you the macro view. It helps quantify long-term impact, inform budget allocation, and understand overall sales performance across channels. 📌 FSQ Attribution operates at a different speed and level of detail. It connects specific campaigns and tactics to real-world outcomes like visits and sales, giving you: → Real-time insights accessible between MMM cycles, bridging short- and long-term performance → Views into incrementality for in-flight optimizations → The ability to validate and enrich MMM inputs with real-world outcomes → Improved confidence in budget decisions by paring macro and granular measurement If you’re already investing in MMM, attribution doesn’t replace it. It complements it, helping you move faster between cycles and make decisions with real-world signals in hand. In a shifting market, that agility matters ⚡️ To watch the full webinar, ANA members can visit the ANA website linked in the comments 👇
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Atmospherik
The hidden cost of siloed data? Performance. If your creative team, media team, and analytics team aren’t looking at the same model, you’re effectively running three different campaigns. The solution isn’t more dashboards. It’s alignment. A strong data spine that connects the entire funnel—from who you’re targeting, to what they see, to whether they convert. Growth doesn’t happen in silos. It happens when everyone’s working off the same map.
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