William Boggs

B2B Marketing is boring because y’all don’t have the guts. I said what I said Liquid Death sells WATER and makes billions.  Red Bull sells sugar water and has people jumping from space. Meanwhile you're sitting here saying "B2B is hard... our market is saturated... too many competitors..." Your marketing isn't hard. It's BORING 💅 You're playing it safe with the same tired playbook: → Generic LinkedIn posts about "industry trends" → Webinars with 33 attendees (mostly competitors) → White papers nobody downloads → Case studies written like legal documents And then you wonder why nobody pays attention. Here's the reality check: Liquid Death took the MOST COMMODITIZED product on earth—water—and turned it into a lifestyle brand. They didn't do it with "thought leadership" and "value-driven content." They did it with 💀 skull graphics, death metal branding, and marketing that made people FEEL something. Red Bull sells caffeinated sugar water. There are 500 competitors doing the exact same thing. But Red Bull sponsors people jumping from the edge of SPACE. They built an entire media empire around extreme sports and adrenaline. That's not "awareness marketing."  That's building a damn movement. And you? You're scared to take a stance.  Scared to be polarizing. Scared to do anything that might offend someone. So you end up with beige marketing that nobody remembers. "But we're B2B... we can't be that bold." Actually, you CAN. You're just choosing not to. If someone can make billions selling water in a can with a skull on it... You can definitely make your SaaS product interesting. The barrier isn't your market. It's your courage. Stop blaming "B2B is different" and start asking why your competitors selling the EXACT same thing as you are getting all the attention. Hint: it's not their product. It's their marketing. What's one "safe" marketing tactic you need to kill this quarter?

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Some of the worst affiliate advice I've heard given out over the years… -Affiliate will scale quickly over night -Affiliate can work for any brand -You must have coupon partners to scale -You can turn the program on and off -The more partners in the program the better -No budget is needed since its performance based -Programs on multiple affiliate networks is fine -Migrating affiliate networks wont lead to a dip in performance What is some of the worst advice you've heard given out about affiliate marketing over the years?

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Your ad costs are not the problem. If you're spending $50 to get a customer who spends $50, do NOT shut off your ads. Add one upsell and that $50 customer becomes a $70-85 customer on day one. You don’t need to be spending less on ads, just make each customer worth more.

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I've gotten a LOT of traction since my post about SEO hills I'll die on went a lil crazy here :p It's meant a ton of DMs, emails, and requests to connect. So I wanna re-state some of my boundaries that y'all may not know. 1. I don't use LinkedIn really. I re-post stuff from my Threads and my free FB group. But I'm not really "on LinkedIn". I usually don't respond to comments and stuff solely cause I log out, lose my password, and then forget this exists for a month or two :p 2. I don't do DMs. On any platform. DMs are unmanageable for me, unsearchable, and just pure chaos. So I don't respond to them. If you want to contact me, email me at nina@sheknowsseo.co But before you email me, read the below limitations: 3. I do NOT accept guest posts on my site. Paid or unpaid. 4. I do NOT want to do a guest post on your site (unpaid - if you'll pay me, we can chat) 5. I do NOT want to buy links from you or anyone else. I don't buy links. Period. 6. I do NOT want to white label your services or hire you. I email my audience when I hire, or I do a call out. Please stop sending me half-assed pitches in my DMs. 7. I don't "connect" with people on LinkedIn that I don't know. I don't really understand LinkedIn and how it all works, but I kinda treat it like the OG Facebook and don't accept connections if I don't know you. That may be rude here, idk. But I don't want connections to people I've never met or worked with. 8. I do NOT work for free. In any capacity. No, I will not promote your tool for free. No, I will not promote your tool for an affiliate commission (that's unpaid work up front, for something I've never used). No, I will not teach you SEO for free. No, I will not co-found your tool or agency. If you want to work with me, I have paid offers: - sponsorships - ongoing consulting (on a case-by-case basis) - courses/ebooks 9. I have lots of free content on my site, on my newsletter, and in my free Facebook Group ("SEO for Bloggers"). If you want free learning from me, go there. 10. Want to interview me for a podcast? Have me guest speak in your membership? Or have me as a speaker for your event? I'm happy to consider it! Please email nina@sheknowsseo.co I'm currently booking into June for speaking opportunities. Cheers!

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