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I'm a full-stack marketing leader - performance, brand, and product - focused on building…
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Articles by Cory
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Coronavirus (COVID-19): Quantifying the Unknowns
Coronavirus (COVID-19): Quantifying the Unknowns
In an environment where “real” data is lacking, self-reported data comes to the rescue with valuable insights…
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Cory Jones shared thisGrateful for this incredible team. Last week, BillionToOne ($BLLN) became a publicly traded company on Nasdaq, a moment years in the making. I feel incredibly fortunate to have contributed alongside such an extraordinary group of people who have built something truly special, advancing precision diagnostics with innovation, integrity, and heart. Seeing the team’s faces on the Nasdaq Tower was an unforgettable reminder that this milestone is more than a commercial one; it’s a celebration of the people, purpose, and perseverance behind making more intelligent healthcare accessible to all. As a marketing leader, bringing an IPO campaign together with its visibility, scale, and tightly controlled messaging was both a challenge and a privilege. I’m so proud of the marketing and design teams for shaping a story that reflects the mission and the people behind it. To everyone at BillionToOne, past and present, thank you for your creativity, heart, and drive. This is just the next big step in the 20-mile march for the ONE team! #BillionToOne #Nasdaq #IPO #Gratitude #Teamwork
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Cory Jones reposted thisCory Jones reposted thisWe have launched our initial public offering roadshow — a defining step in our growth and mission to advance molecular diagnostics, unlocking a more intelligent and personalized future in medicine. Read the full announcement here: https://lnkd.in/eYxZgemY
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Cory Jones shared this1 million UNITY tests—and we’re just getting started! 🎉 Thrilled to celebrate this major milestone with the team at BillionToOne: 1 million UNITY tests delivered to expectant parents and their providers. Each test represents a step toward greater access, earlier insights, and more equitable prenatal care. Grateful for the impact we’re making, and excited for what’s ahead as we continue to innovate and expand access to essential genetic testing. Check out the announcement here: 🔗 https://lnkd.in/ggdYnP-4 #BillionToOne #UNITYTest #PrenatalCare #GeneticTesting #Milestone
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Cory Jones shared this🚀 We’re hiring! 🚀 We're kicking off a search for a Marketing Operations Specialist/Manager to join my team at BillionToOne. Looking for someone passionate about leveraging data, automation, and technology to drive growth. BillionToOne is already outpacing growth goals, well-funded, and redefining how provider and patient demand is generated—in an industry that’s traditionally relied on brand marketing alone. We’re innovating, moving fast, and making a difference. 💡 Why BillionToOne? We’re on a mission to remove the fear of the unknown in prenatal and oncology screening—and beyond. Our breakthrough technology is making life-changing diagnostics accessible to all. Plus, we’re proud to be recognized as one of the highest-rated workplaces on Great Place to Work 2024. 🔍 Know someone who’d be a great fit? I’d love your help—please DM me or share this post! 📌 Apply here: https://lnkd.in/g3GyhX6z #hiring hashtag #growthmarketing hashtag #BillionToOne hashtag #innovation hashtag #bestplacetowork hashtag #marketingjobs
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Cory Jones shared thisGrateful to be part of this incredible team!Cory Jones shared thisIt's official—BillionToOne is certified as a Great Place to Work! We're thrilled that 95% of our survey respondents believes we're creating an outstanding workplace where collaboration, innovation, and support come together for everyone to thrive. This certification reflects our dedication to fostering a positive culture that empowers each individual. A huge thank you to our incredible team for your continued hard work and passion! Curious about life at BillionToOne? Explore what makes us great and check out our open positions here: https://lnkd.in/eCew9yMR. Let's build the future of healthcare together! #GreatPlacetoWork #BillionToOne #NorthStar #UNITYComplete #GPTWCertified #Hiring #JoinOurTeam #BiotechCareers #HealthcareInnovation
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Cory Jones shared thisSharing this again as my last post was unintentionally limited to "connections"... I’m excited to announce that I'm starting the search for a Manager of Growth Marketing on my team at BillionToOne! We're already beating growth goals, well funded and looking to truly innovate in how we drive provider and patient demand in a traditionally brand marketing-only healthcare space. If you've worked with me, you know that we'll grow together, make a big impact and have fun. BillionToOne is on a mission to remove fear of the unknown in prenatal and oncology screening, and beyond. We're making life-changing diagnostics accessible to all. Join one of the highest-rated workplaces on Great Place to Work - 2024. 🎇 Know someone perfect for the role? Please DM! #Bestworkplaces #greatplacetowork #hiring #digitalmarketing #seo #socialmedia #marketingjobs
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Cory Jones shared thisGrateful to see this Forbes! I'm hiring key roles on my team to lead Brand Marketing and CRM/Lifecycle Marketing. Interested or any referrals, please reach out! https://lnkd.in/gM3_cJR4 https://lnkd.in/g9J4tWS4 #biotech #hiring #marketing #CRM #BrandMarketingCory Jones shared thisBillionToOne is thrilled to be recognized by Forbes as one of America's Best Startup Employers for 2024! We thrive from the dedication of our team, and are honored to work together to revolutionize molecular diagnostics! #prenatal #oncology #forbes #biotechjobs
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Cory Jones shared thisTruly a milestone for #mentalhealth -> FREE therapy for all teens in #NYC. So grateful to see this and hope to see so much more. The culmination of a big effort for Katelyn Watson - Talkspace CMO and the Talkspace team. Congratulations and thank you! #NYCTeenSpaceMayor Eric Adams Makes Health and Technology-Related AnnouncementMayor Eric Adams Makes Health and Technology-Related Announcement
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Cory Jones shared thisThank you Jackie Yeaney @DaveEdelman for an engaging and practical talk on #AI for marketers CMO Collaborative #digitalmarketing #innovationWelcome! You are invited to join a webinar: Harnessing AI: Smarter Tech Decisions, Bold Experiments, and Remarkable Results. After registering, you will receive a confirmation email about joining the webinar.Welcome! You are invited to join a webinar: Harnessing AI: Smarter Tech Decisions, Bold Experiments, and Remarkable Results. After registering, you will receive a confirmation email about joining the webinar.
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Cory Jones liked thisCory Jones liked thisToday I visited Stags' Leap Winery and learned how our vineyard and winemaking teams make grape growing generative and sustainable. Our vineyard manager Shawn Ramsay said, "This is the one world we get. The soil we get. And we want to leave it better than we found it." Also visited the newly renovated Beaulieu Vineyards (BV). It's absolutely stunning and the team is incredible.
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Cory Jones liked thisCory Jones liked thisIf you are in San Francisco, I’ll be at Southern Pacific Brewery in the Mission starting at 4 PM this Friday July 17 with some friends and old colleagues talking shop and catching up. I’ll stay until the last person leaves. Stop by and say hi! Try to shoot me a DM or comment if you plan on coming, so I can have a rough idea of the space we will need…but totally fine if it’s a game time decision too. Excited!!
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Cory Jones liked thisThis is a first for me -- I was interviewed on a podcast! If you like to geek out about Clinical Bioinformatics, are curious about my leadership approach (yes, it involves music!), and want to hear how I've learned from successes and (more importantly) challenges I've faced through my career, then this is the podcast for you! Grant Belgard (a former grad student of mine, co-advised with Chris Ponting) and I discussed a wide range of topics, from what it takes to run clinical pipelines, to leading great teams, to finding success in your unique career path. It's been a journey for me, from the National Human Genome Research Institute (NHGRI), to Illumina, and now at BillionToOne. I also unexpectedly got to reminisce about pivotal learnings I've had from great mentors along the way, including Francis Collins MD PhD, Eric Green, M.D., Ph.D., and David Bentley. It was great fun! #bioinformatics #leadership #careerCory Jones liked thisOn the latest episode of The Bioinformatics CRO #Podcast, listen to Elliott Margulies, Director of Bioinformatics at BillionToOne, discuss application of molecular diagnostics to clinical testing. Listen wherever you get your podcasts, or here on our website: https://lnkd.in/exG9-dFp
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Cory Jones liked thisCory Jones liked thisCity & State named Talkspace as one of this year’s Top Healthcare Organizations. This recognition highlights our commitment to addressing the youth mental health crisis through Teenspace, an initiative delivering free, confidential mental health services to over 50,000 New York City teens. By partnering with the city, we’ve proven that scalable, digital-first care is a vital tool for expanding equitable access to those who need it most. A huge thank you to our incredible team, clinicians, and partners who make this impact possible. https://lnkd.in/ew3TqDkA
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Cory Jones liked thisCory Jones liked thisI often get asked, "Amy, why did you leave corporate to start a coaching business?" Here's why: I was working for a rapidly growing start-up healthcare company working long hours, traveling often, and working remotely. Shortly after I announced I was pregnant, I was given an ultimatum: -Sell my house and move to the home office immediately after maternity leave (and pay out of pocket) -Or quit It felt like a gut punch. And what was worse, the manager who delivered the news wasn't a bad leader. But he made a shortsighted decision that spoke loudly about his values. And that of the organization. After the shock and anger wore off, I made a decision. I decided to devote my career to helping leaders and teams understand how growing revenue is unquestionably tied to how you treat each other. (There is so much data to back this up!) Good people in leadership positions didn't need to make bad, shortsighted decisions. But they do. All the time. Eight years later, I am still Swimming Against the Current. Devoted to making corporate a better place to work. 750+ leaders helped to date. Are you scaling fast and feeling the leadership cracks that come with it? That's the work I do. Let's talk.
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Cory Jones liked thisCory Jones liked this✨ Since my dog passed away in April, I've been even more appreciative of the simple, unconditional love our pets give us. 🐾 There's nothing like coming home, whether from a vacation or a business trip, and being greeted with pure excitement and unwavering loyalty. Dogs don't care how long you've been gone. They're just happy you're back. It's a powerful reminder for me about the value of relationships in our personal lives and our careers. The strongest connections are built on trust, consistency, and genuine care. Time apart doesn't weaken them. It makes the reunion even more meaningful. People are the heart of everything we do. Invest in them. Nurture those relationships. You never know when a "welcome back" moment will mean more than you ever expected. Now, if you need me, I'll be watching this reunion video and smiling through the tears. ❤️ What's a reunion, personal or professional, that left a lasting impression on you? I'd love to hear your story in the comments. #Leadership #Relationships #Networking
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Cory Jones liked thisCory Jones liked thisTo George and Laura, Bill and Hillary — we're grateful for your friendship, counsel, and devotion to this country. And to Joe and Jill, thank you for being on this journey with us.
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Cory Jones liked thisThank you to The Healing Frequency Foundation for sharing Eckhart's powerful teachings with your community of cancer patients.Cory Jones liked this“Eckhart’s books are a perfect addition to help our community continue learning how to observe their thoughts, enjoy their life and most of all be present. Thank you for this very powerful and important work that Eckhart and the whole team continue to do towards the evolution of consciousness as a collective. We are thankful to be a part of it with you.” — Alaura Lovelight, CEO, The Healing Frequency Foundation We’re grateful to share these words and photos from The Healing Frequency Foundation, an organization dedicated to helping cancer patients and community members heal. Through our Book Donations program, Eckhart’s books have been distributed during their community gatherings and we love hearing that recipients are truly excited to receive them.
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Cory Jones liked thisCory Jones liked thisLove wins! I had the opportunity to volunteer with Treasury Wine Estates at San Francisco Pride this year, supporting our continued partnership as the Official Wine Sponsor for 2025–2026. The energy was absolutely incredible. So fun, vibrant, and full of love. It was amazing to see people from all walks of life come together to celebrate. With the sun out, there were a lot of thirsty people who were more than happy to enjoy our Squealing Pig samples! 🍷🐷🌈 #Pride #SFPride #SquealingPig #TreasuryWineEstates #Inclusion #Community #LoveWins Lily Lane, Ashley Wilhelm, McKenna Brennan
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Education
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University of North Texas College of Business
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Activities and Societies: UNT Powerlifting Team, Sigma Phi Epsilon
Volunteer Experience
Publications
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Spread your message to Millennials via the avocado travel marketing method
Tnooz - PhocusWire
See publicationLet’s get this out of the way right now - Millennials aren’t what their stereotypes lead you to believe. And when it comes to travel, Millennials tend to fly in the face of their biggest stereotypes. The first step to understanding these travellers, and in turn to understand how to market to them, is to understand a term we like to call “avocado travel.”
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Watch out Hertz! Interview with Cory Jones, VP of Marketing at FlightCar
Near Me
See publicationFlightCar lets people parking at the airport rent their vehicles out to other approved traveling members. In this episode we hear about the Flightcar journey with Cory Jones, VP of Marketing at Flightcar.
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How The Lyft Team Solved a Supply/Demand Dilemma
Woopra
See publicationWe chatted with Cory Jones, founder and principal consultant at SOMA Strategy, who partnered with car-sharing company Zimride (the same team behind Lyft). In this case study, Cory explains how Zimride was facing a challenge where they had more passengers than drivers, creating a supply and demand imbalance. Cory tells us how he was able to use behavioral analysis of Zimride’s user base to find a solution.
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Putting Two & Two Together: Raising DINKlife
yahoo.com
See publicationForget the 47 percent, the 1 percent, 99 percent or any other percentages volleyed between partisan groups. Instead consider this one, 20 percent. As a demographic, dual income and no kids ("DINKS") represent 1 in 5 couples, as such, they are an enigmatic group, both everywhere and nowhere.
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Entrepreneur of the Day
Vator News
See publicationNo. 1 Entrepreneur Mistake: Lack of understanding of the market and customer.
Projects
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SOMA Strategy: Marketing Strategy Consulting
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See projectClients: Lyft, LoopUp, CBANC.
Developed integrated marketing plans (email, social, SEM/SEO, display, physical), marketing strategies and driving analytics & research for high growth tech brands. Focused on data and insight-driven growth & lifecycle marketing, analytics, digital and e-commerce. -
Startup Co-Founder/ CEO - Online Media Brand, DINKlife - The resource for the Dual Income No Kids lifestage
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See projectBuilt the first and only online media company for couples without kids - self-titled “Dual Income No Kids” – helping them make the most of their time before kids via online community, relevant deals, local events, and professionally-produced proprietary lifestyle content. Built and led dedicated 4-person team and assembled dozens of contractors, bootstrapping from idea to award-winning revenue-generating digital products. Leveraged online marketing channels - social & viral marketing, SEO, PPC…
Built the first and only online media company for couples without kids - self-titled “Dual Income No Kids” – helping them make the most of their time before kids via online community, relevant deals, local events, and professionally-produced proprietary lifestyle content. Built and led dedicated 4-person team and assembled dozens of contractors, bootstrapping from idea to award-winning revenue-generating digital products. Leveraged online marketing channels - social & viral marketing, SEO, PPC - and partnerships, and PR to acquire thousands of engaged, highly valuable consumer users.
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Retail Operations and Store Management
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5 years GM-level retail management, leading up to 60 employees
->Payless Cashways and Smoothie King
Honors & Awards
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40 Under 40 Brand Marketer 2014
Brand Innovators
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DINKlife selected Top 10 Startup by Women 2.0
Women 2.0
Organizations
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Brand Innovators
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CMO Alliance
Member
The Chief Marketing Officer Alliance is collective of passionate CMOs and aspiring CMOs, connecting and learning collaboratively through events, podcasts and other ways that form a catalyst for success and growth.
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iMedia
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Peer150
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Voytek Przechodzen
Most scheduling APIs are built to serve clicks. AI agents need APIs that can negotiate. This week we went deep with a large healthcare network that’s designing a brand-new internal scheduling API specifically for voice automation. Not a PoC. A production-grade interface that will soon handle real patient traffic. What mattered most in that discussion wasn’t JSON structure or field naming. It was this: Where do you place the intelligence - in the API, or in the AI? A few very real, very practical lessons from that session: 1️⃣ Returning a single “best” slot kills conversation quality If the API only ever returns one pre-booked slot: - the AI can’t show alternatives, - can’t reflect patient trade-offs, - can’t negotiate. You end up with robotic flows like: “8:00 is unavailable → transferring to an agent.” When the API instead returns a small pool of available slots (not pre-booked yet), the AI can: - group options (“I see several openings between 10 and 13”), - adapt to rejections in real time, - iterate without bouncing the patient to a human. In production, this difference alone can decide whether a 13-minute complex scheduling call ends in success or failure. 2️⃣ Pre-booking should be surgical, not global Pre-booking everything the API returns feels “safe”… and quietly destroys flexibility. What scales better: - Fetch a wider set of available slots. - Pre-book only the specific slot(s) the AI actually reads out loud. That mirrors how real receptionists work. And it prevents the system from blocking inventory during long negotiations. 3️⃣ Time filters should be anchors, not cages “Morning / afternoon / evening” buckets seem helpful. Until a patient says: “Something around 16:00.” If your filter closes at 15:45, the AI is forced to say: “There’s nothing available.” If your filter is an open anchor (“search from 12:00 forward”), the AI can instead say: “I don’t see anything exactly at 16:00, but the closest is 16:20.” That single sentence is often the difference between: - conversion, and - escalation to a human. 4️⃣ APIs should stay dumb about policy - on purpose Cancellation rules, protection against critical specialist slots, double confirmations via SMS - all of that belongs in: - the AI layer, or - a domain orchestration service. Not hard-coded into the API. Because the moment clinical policy changes, you don’t want to wait for a new backend release to stay safe. ⸻ The pattern that keeps repeating across our deployments is simple: - Rigid API → fragile AI. - Flexible API → adaptable AI. If you’re designing a scheduling API today and expect AI agents to use it tomorrow, the real question isn’t: “Does it support appointment booking?” It’s: “Does it support negotiation?” That’s where real automation either works - or quietly collapses.
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