About
As a revenue leader, you want bigger contracts and you've already tried one-size-fits-all…
Courses by Lisa
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B2B Sales Strategy: How to Effectively Engage Executives39m
B2B Sales Strategy: How to Effectively Engage Executives
By: Lisa Magnuson
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B2B Sales Strategy: Avoid Prospect Stalls and Stops47m
B2B Sales Strategy: Avoid Prospect Stalls and Stops
By: Lisa Magnuson
Articles by Lisa
Activity
Experience
Education
Licenses & Certifications
Volunteer Experience
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Philanthropy Liaison
National Charity League
- 8 years 1 month
Arts and Culture
National Charity League is a mother-daughter volunteer and leadership organization. I'm proud to be a founding member of the Blue Heron Chapter and active NCL member for the past 8+ years.
Publications
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The TOP Sales Leader Playbook: How Win 5X Deals Repeatedly
Amazon
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Book: The TOP Seller Advantage: Powerful Strategies to Build Long-Term Executive Relationships
http://amzn.to/2hdas8J
Sellers today meet with the executive one time and think it’s sufficient - one and done. But in reality, in order to create a memorable interaction, it takes a series of high value communications over time. And what do executives think about the quality of meetings with sellers? According to a Forrester research report, executive level buyers relate that only 22% of sales people understand their issues and how to help. Studies also show that more people are involved in corporate decisions…
Sellers today meet with the executive one time and think it’s sufficient - one and done. But in reality, in order to create a memorable interaction, it takes a series of high value communications over time. And what do executives think about the quality of meetings with sellers? According to a Forrester research report, executive level buyers relate that only 22% of sales people understand their issues and how to help. Studies also show that more people are involved in corporate decisions today – usually a minimum of five including senior company leaders. All of this is to say, that it’s critical that sellers know how to access the C-suite and keep the door open to future engagement.
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3 Secrets to Increase Sales with Existing Customers
Amazon Kindle Store
See publicationIt’s much easier to expand your business with a current customer than it is to secure a new one. However, current customers won’t automatically say yes to your next offer. They require some strategic interactions and specific information before they are ready to purchase additional items. This eBook reveals a proven strategic approach and sales plan you can use with your current customers to increase your sales and create a long-term positive relationship.
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The 48-Hour Rule and Other Strategies for Career Survival
MC2 Books. Available on Amazon.com
See publicationCheck out The 48-Hour Rule for career tips, planning techniques and sales strategies.
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Sales Articles
Portland Business Journal
See publicationSales Articles:
Give Me 5 Minutes - I'll Give you the Truth about Executive Meetings that Rock
One Sure Fire Strategy for Bid Success
Why the Gatekeeper is the Key to Opening Doors
Courses
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Change Management certification from Prosci
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Leadership Through Quality, Problem Solving, Benchmarking, Process Improvement Practices
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Six Sigma, Yellow Belt Certification
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Projects
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Sales VP Roundtable
See projectFor Sales VP's who want to network with peers around common strategic issues in a small group, invite only.
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Advisory Board Member | The Sales Experts Channel
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BrightTalk, Sales Expert Channel Webinars
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Top Line Sales was honored to be asked to share the leader board with 64 other sales experts offering FREE webinars through the BrightTalk Sales Experts channel. These high quality, on demand webinars (30-45 minutes) are all focused on one thing – improving your top and bottom lines.
Top Line Sales will be presenting four high impact webinars during 2017.
• Webinar: How to Run a TOP Opportunity War Room. Offered live on May 10 at 8am PT.
• Webinar: The Power of Pro-Active…Top Line Sales was honored to be asked to share the leader board with 64 other sales experts offering FREE webinars through the BrightTalk Sales Experts channel. These high quality, on demand webinars (30-45 minutes) are all focused on one thing – improving your top and bottom lines.
Top Line Sales will be presenting four high impact webinars during 2017.
• Webinar: How to Run a TOP Opportunity War Room. Offered live on May 10 at 8am PT.
• Webinar: The Power of Pro-Active Account Management. Offered June 8 at 10am PT.
• Webinar: Three Strategies to Avoid a ‘Once and Done’ Approach with C-Suite Executives. Offered live on Oct. 11 at 8am PT.
Top Line Sales joins 64 other global sales experts, authors and thought leaders including:
Jill Konrath, George Bronten, Alice Heiman, Barbara Weaver Smith, Tony Alessandra and many more.
Each week features new content and opportunities for growth for you and your sales team. The Sales Expert channel has over 14,000 subscribers as of this writing!
I hope that you’ll join us live or watch on demand.
Subscribe at https://www.brighttalk.com/channel/14877/the-sales-experts-channel
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