Taras Melnychenko
Austin, Texas Metropolitan Area
847 followers
500+ connections
About
I'm a Marketing Operations leader and go-to-market engineer with a decade of experience…
Activity
847 followers
Experience
Education
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Golden Gate University
3.8
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Activities and Societies: VP of Marketing & Administration in Student Government Association
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Licenses & Certifications
Volunteer Experience
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Volunteer
SF-Marin Food Bank
- 4 months
Social Services
I was sorting and packing the food donations for 40 hours.
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Volunteer
Golden Gate National Parks Conservancy
- 2 years 7 months
Environment
I was volunteering as a gardener
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Courses
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Applied Regression Analysis
MATH-104
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Brand Management
MKT-325
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Context Environment of Business
MGT-345
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Developing Strategies for Competitive Advantage
MGT-362
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International Business & Strategy
MGT-204
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Managerial Corporate Finance
FI-300A
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Marketing Research
MKT-336
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Marketing Strategy & Planning
MKT-337
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Operations Management
OP-300
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Social Media Marketing
MKT-322
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Team Dynamics & Managerial Analysis
MGT-300
Projects
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6sense Decommission & Martech Migration
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Led the end-to-end decommission of 6sense ahead of ontract expiration while standing up five replacemen tools (Clay, Clay Ads, MadKudu, Exportly, and G2) ad a multi-vendor Clay enrichment waterfall for leadsand accounts, with zero disruption to Sales and Markting. Coordinated field and tag removals across Markto, Google Tag Manager, ad platforms, and Salesforcewith BizTech and Data.
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Google Tag Manager / Segment Decoupling
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Decoupled Google Tag Manager from Segment's event lyer to close active GDPR and DMA compliance gaps anddata-quality issues. Implemented Consent Mode V2 wit Transcend, declared consent categories so tags fireonly with granted consent, gated GA4 from non-marketng surfaces, and removed signup-iframe double-countig. Shipped to production ahead of schedule with zeroincidents.
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Mopsy (AI Slack Agent)
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An AI Slack agent built from scratch in socket modeon an extensible skill framework, summoned by mentio, direct message, emoji reaction, or thread reply. I triages and resolves marketing-ops requests or routs them to the right owner. First skill shipped: convrsational URL and UTM generation that enforces trackng governance. Designed to save the team an estimate 3 to 5 hours per day.
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Revenue Control Room (Marketo + Webflow Orchestrato)
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A custom orchestration pipeline (built in Google Aps Script) that turns a campaign brief into a live Maketo program, smart campaign, and email, plus a publshed Webflow CMS landing page, with an interactive Sack app for status and one-click approvals. Took camaign setup from a manual, multi-team effort to a nea-automated flow, saving ~2 hours per campaign (~50 hurs/month).
Honors & Awards
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Student Government Association Scholarship Awars
Golden Gate University
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Dean's List 2014
School of Business, Golden Gate University
Languages
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Ukrainian
Native or bilingual proficiency
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English
Full professional proficiency
Recommendations received
6 people have recommended Taras
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