About
CMO & Product Advisor at Ahrefs. Joined in 2015 as employee #16 and helped grow it to…
Articles by Tim
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Every Article You Publish Should Be A Sales Page For Your Product
Every Article You Publish Should Be A Sales Page For Your Product
Why do you publish content on your website? To get traffic / views? To grow your email list? To establish “thought…
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How we achieve +65% YoY growth by ignoring conventional startup advice
How we achieve +65% YoY growth by ignoring conventional startup advice
I closed my macbook and sighed — it had been 6 months. Six months since I flew into Singapore’s Changi Airport.
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Activity
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Big day! Crypto.com announces its first institutional round raising $400M at a $20B valuation! Congrats to everyone involved!
Big day! Crypto.com announces its first institutional round raising $400M at a $20B valuation! Congrats to everyone involved!
Liked by Tim Soulo
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We don't sell speaker slots at Ahrefs Evolve. Neither do we book speakers just for a big logo. Every name on our San Diego lineup this October is…
We don't sell speaker slots at Ahrefs Evolve. Neither do we book speakers just for a big logo. Every name on our San Diego lineup this October is…
Shared by Tim Soulo
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Михайло Федоров більше не міністр оборони. В мене немає прикладу кращого рішення для ворога, ніж це. Зробив державу у смартфоні й вибив корупцію…
Михайло Федоров більше не міністр оборони. В мене немає прикладу кращого рішення для ворога, ніж це. Зробив державу у смартфоні й вибив корупцію…
Liked by Tim Soulo
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I was at a birthday party talking to a group of media professionals. Someone asked what I do. I explained we add real-time participation to live…
I was at a birthday party talking to a group of media professionals. Someone asked what I do. I explained we add real-time participation to live…
Liked by Tim Soulo
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The Detailed SEO Extension just passed 600,000 weekly users. 🥳 A huge thank you to everyone who continues to use and share it. I genuinely never…
The Detailed SEO Extension just passed 600,000 weekly users. 🥳 A huge thank you to everyone who continues to use and share it. I genuinely never…
Liked by Tim Soulo
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97% of llms.txt files got zero requests in May 🙃 No bots, no humans, nothing. Here are 3 more findings from our research of 137K sites: 1…
97% of llms.txt files got zero requests in May 🙃 No bots, no humans, nothing. Here are 3 more findings from our research of 137K sites: 1…
Liked by Tim Soulo
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SEO didn't die or get replaced by AI. It overlapped and expanded to capture new opportunities, making SEO the center of conversations again. Ahrefs…
SEO didn't die or get replaced by AI. It overlapped and expanded to capture new opportunities, making SEO the center of conversations again. Ahrefs…
Liked by Tim Soulo
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I built a keyword clustering tool with Letaido in less than 2 hours and it’s better than anything else I’ve tried before. Here’s how it works…
I built a keyword clustering tool with Letaido in less than 2 hours and it’s better than anything else I’ve tried before. Here’s how it works…
Liked by Tim Soulo
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Your Brand = Your Advertising budget. Starbucks' coffee is terrible, their logo is meh, there's barely a brand story to remember. But they spend…
Your Brand = Your Advertising budget. Starbucks' coffee is terrible, their logo is meh, there's barely a brand story to remember. But they spend…
Posted by Tim Soulo
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I photographed every single sponsor booth at this year's Gartner Marketing Symposium, and used AI to do a detailed analysis. Here's what I learned.…
I photographed every single sponsor booth at this year's Gartner Marketing Symposium, and used AI to do a detailed analysis. Here's what I learned.…
Liked by Tim Soulo
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Most media buyers think trust comes from lead volume and low CPL. That's a fast track to being replaced. High-volume lead sources control your scalability. When they sense you're optimizing for vanity metrics over mutual profit, your quality and access erode. The pivot is from buyer to ally. Share downstream data transparently. Don't just report close rates. Report why. Share which segments convert to highest-margin jobs. Provide feedback on lead fatigue and sales timing. We implemented bi-weekly reviews with our top aggregators, showing exactly how their traffic performed to installed revenue. In 90 days, their filtering improved, our connect rates rose 18%, and cost-per-booked-job fell 22%. They became an extension of our team. Trust isn't soft. It's the infrastructure of scale. Build it with data, not promises. For the full case study: https://lnkd.in/gQQfAgWk
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🍪 Cookies are crumbling. Your attribution doesn't have to. With third-party cookies disappearing and iOS changes killing tracking: - 40% of web traffic is now "dark social" - Attribution models are breaking down - Digital-only measurement is becoming impossible Smart marketers are already pivoting to Marketing Mix Modeling (MMM). Why MMM thrives in a privacy-first world: ✅ Uses aggregated data (no cookies needed) ✅ Measures ALL channels (TV, radio, print, digital) ✅ Works with iOS 14.5+ limitations ✅ Actually more accurate than cookie-based tracking The brands that adapt fastest will have a huge competitive advantage. Are you ready for the post-cookie world? #MixModeler #PrivacyFirst #MarketingMeasurement #Cookies #MMM
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WhatConverts
Is lead volume leading you in the wrong direction? PPC marketers are taught to chase lead volume — more clicks, more conversions, more leads. But here’s the truth 👉 Experts are saying steer clear of lead volume as a core metric. Why? Because it doesn't prove or improve ROI (what clients really care about). This article breaks down: 📉 Why volume-based goals create blind spots 💰 How lead quality impacts your ad budget 🔁 The smarter shift toward value-focused optimization You’ll learn why chasing quantity often means ignoring what actually drives revenue — and how top agencies are flipping the script. 📈 Don’t get stuck measuring what doesn’t matter. 👉 Read the full article: https://lnkd.in/gnsfeAsj #PPCMarketing #LeadQuality #MarketingROI #DigitalAdvertising #Attribution #WhatConverts
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