“First and foremost, Tay possesses a rare blend of creativity and technical proficiency that makes him an invaluable asset in the field of product design. His ability to conceptualize innovative ideas and translate them into tangible, user-friendly, aesthetic products is truly remarkable. Whether it's developing wireframes, creating prototypes, or refining the user experience, Tay consistently delivers designs that exceed expectations. Furthermore, Tay's keen understanding of visual design principles sets him apart as a true master of his craft. His attention to detail and ability to create visually stunning designs have consistently impressed colleagues. From crafting captivating and functional interfaces to designing eye-catching marketing materials, Tay's work never fails to leave a lasting impression. Tay is not just a talented product designer and visual artist, but a strategic thinker with an expert vision for business growth.”
About
Innovative product designer with 6+ years of experience crafting intuitive, data-driven…
Activity
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One year later, one year stronger 💪🏻 Last year, I decided to get serious about my health. Working a 9-5 and being a mom meant I usually sacrifice…
One year later, one year stronger 💪🏻 Last year, I decided to get serious about my health. Working a 9-5 and being a mom meant I usually sacrifice…
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A packaging redesign project I worked on early in my grad school program. The goal was to find a product that was over packaged, and re-design it…
A packaging redesign project I worked on early in my grad school program. The goal was to find a product that was over packaged, and re-design it…
Liked by Tay Williams
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Thrilled to share that I’ve joined Acorns as Senior Director of Paid Acquisition. In choosing my next challenge, I was drawn to Acorns’ mission of…
Thrilled to share that I’ve joined Acorns as Senior Director of Paid Acquisition. In choosing my next challenge, I was drawn to Acorns’ mission of…
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Experience
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Education
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Wartburg College
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Volunteer Experience
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Multimedia Editor
The University of Iowa
- 2 months
Children
Created multimedia morale dance for Dance Marathon
Link: https://m.youtube.com/watch?feature=youtu.be&v=JfDovuo3cGA -
Dancer/Fundraiser/Moral Captain
Wartburg College Dance Marathon
- 4 years
Children
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Team Supporter
Wartburg College Unified Sports Day
- Present 15 years 6 months
Health
Courses
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Business Law
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Graphic Design
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MEdia Marketing & Management
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PR Techniques
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Photography
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Projects
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ENHANCING PHILO'S SHOW PAGES
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As Lead Product Designer at Philo, I spearheaded a 6-week project to address the challenge: 'How can we make information on our show pages more digestible?' By redesigning the show landing page with a focus on user-centric design and accessibility, we successfully improved content clarity and user engagement. This resulted in a 6.2% increase in initial payments, 5.0% rise in subscribers, and 5.7% boost in sign-ups.
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CREATING PHILO'S INSTALL PAGE
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As the Lead Product Designer, I identified an opportunity to enhance Philo's post-payment onboarding flow. By guiding users to set up multiple devices with clear instructions and incentives, we boosted sign-ins on mobile by 6.9% and Fire TV by 6% during an 8-week test, significantly improving user engagement and satisfaction across the platform.
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CREATING A GROWTH DESIGN SYSTEM
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I led the creation of Philo's Growth Design System, collaborating with engineering to implement a backend-driven content management system. This unified approach established a cohesive visual identity and allowed dynamic updates of logos, images, and text across all platforms. The system enhanced user experience, strengthened brand identity, and ensured consistency for Philo's bundle+ and release, while streamlining our design process and boosting growth strategy efficiency.
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Honors & Awards
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Best Interactive Graphics
Iowa College Media Association
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Best Use of Social Media
Iowa College Media Association
Recommendations received
2 people have recommended Tay
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Two decades ago, a small but ambitious gathering took root in San Francisco with a deceptively simple premise: that design and technology, when…
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Change is good. Over the last decade, I’ve had the chance to grow alongside an industry that’s constantly evolving. I’ve worked with incredible…
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Completing my Master’s degree in Leadership from Wartburg College marks the end of a season of growth, challenge, and reflection that I’m incredibly…
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I am now on the hunt for full time work or internships! I haven't been posting very much over the last two years, as I was busy getting a masters…
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“AI-native” Design? I recently applied for a founding designer job and I made it pretty far; four interviews, all the way to end. But I was told I…
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My late-night company: Claude and my latest Ikebana. The beauty of using the fastest tool next to the slowest technique. The contrast. Speed next to…
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A little peek behind the curtain at a recent web project I happened to be the UX Strategy Lead on! Hyde Park Capital it was a pleasure helping bring…
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