Experience
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Licenses & Certifications
Volunteer Experience
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Board of Directors
Northwest Wine Coalition
- Present 4 years 1 month
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Honors & Awards
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Brand Builder Award
Ste. Michelle Wine Estates
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Visionary Award
Ste. Michelle Wine Estates
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Kelli Matthews
The grape harvest season for wineries and vineyards is always a high-visibility time. This year, Oregon wine has a range of issues and external pressures to think about related to operations, but also to communications. I spent the morning with a great group of winemakers and industry folks from Willamette Valley Wineries Association to talk best practices and advice for this year. We talked about core principles for all communications: * Authenticity: true to the brand voice and values * Consistency: internal, regional and industry message alignment * Sensitivity: match tone to current events and consider the public context
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Deniz Ataman
California’s bipartisan Assembly Bill 1264 (AB 1264), spearheaded by Assemblymember Jesse Gabriel (D-Calif.) and co-authored by Republican Assemblymember James Gallagher (R-Calif.) and Progressive Caucus Chair Alex Lee (D-Calif.), intends to reshape access to healthier foods by removing ultra-processed foods (#UPFs) from #schools across the state.
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