Riley Barrett

After months of dreaming, building, testing, refining, and wearing more hats than I ever thought possible, I am so excited to officially share the launch of my brand, Rêve + Roots. This weekend marks the beginning of our very first pre-sale, a milestone that feels surreal because it has felt both impossibly far away and somehow here before I knew it. Our debut collection, Capsule 1: Narragansett, pays homage to a beautiful coastal beach town, my roots, my home. Through its textures, ingredients, and scent, this collection, and each one after it, is designed to transport you. An escape to somewhere beautiful. I've always had an entrepreneurial spirit, so it probably comes as no surprise that I would eventually find myself building something of my own. Over the past several months, I've stepped into more roles than I can count. CEO, formulation chemist, product developer, project manager, marketer, photographer, administrative lead, head of sales, and everything in between. Every challenge has required me to learn, adapt, and push myself beyond limits I didn't know I was capable of reaching. There have been plenty of moments when imposter syndrome has crept in, where self-doubt took over and the unknown seemed terrifying, but confidence doesn’t always come before action. Betting on yourself is not a one-time leap, it’s the decisions we make everyday, even when there are set-backs, to keep showing up. The journey hasn't been easy. These have been some of the most demanding months of my career, but without question, they've also been the most rewarding. More often than not, I wake up in awe that the life I'm building has already exceeded some of my wildest dreams. There are plenty of parts of running a business that aren't glamorous (even in the world of beauty), but every challenge feels worthwhile knowing I'm building not only my dream company, but my dream life. Rêve + Roots is more than a beauty brand. It's the intersection of two lifelong passions: my love for the beauty industry and my deep curiosity about travel and the world around me. I've always been enamored with exploring new places and seeking out meaningful experiences. It’s what first drew me to photography, another hobby and side hustle I kept up with for years. But the opportunity to build a beauty brand inspired by my travels, to create collections that transport people somewhere new through scent, texture, and story, that is my why. Every decision, from our formulations to our storytelling, has been shaped by the places I've been, the cultures that have inspired me, and the destinations each collection is designed to capture. This is only the beginning, and I'm incredibly grateful to everyone who has encouraged me, challenged me, supported me, and believed in both this vision and in me along the way. Here's to dreaming without bounds, staying grounded, and creating beauty that transports. Welcome to Rêve + Roots. 🤍

That's us, together. While we're looking up at the Artemis II crew journeying to the Moon, they're looking back home at us. In the first image, Earth peeks through the capsule window, reminding us that a view like this relies on the ingenuity and hard work of countless people back home. In the second image, we see our home planet as a whole, lit up in spectacular blues and browns. A green aurora even lights up the atmosphere.

Incredibly proud of our team at Roadkill Running for landing our first retailer with Philadelphia Runner! I bought my first pair of race shoes at Philly Runner when I was training for the Philadelphia Marathon 3 years ago, and it is still completely surreal that our products will now be offered in this exact location. Incredibly grateful for this opportunity, and a huge thank you to the PR team for welcoming us with open arms. Come check out our newest Performance Gear and support 2 local Philly Businesses at the same time! 🔔 🏃‍♂️