Rick Debus

#Reddit shows up in 21% of Google AI Overviews and nearly half of Perplexity answers, making it one of the most influential sources in AI search. Learn how authentic brand engagement today could drive visibility and credibility tomorrow. #SEO #AIsearch

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Google Ads re enabling paused keywords under “low activity system bulk changes” Anyone else seeing this? This issue was first highlighted by Francesco Cifardi, and it has started getting attention in the PPC community. There are reports that Google Ads is re enabling keywords that were previously paused, with the change history showing: Low activity system bulk changes. According to Google, this applies to keywords that were auto paused due to low activity, not necessarily ones manually paused by advertisers. Still, this kind of automation can easily catch advertisers off guard. If a keyword was paused months ago and suddenly becomes active again, it can: • Trigger unexpected impressions • Start spending budget • Affect pacing • Distort performance comparisons • Create confusion during audits Even if technically expected, changes like this highlight how automation is increasingly influencing account behavior. For tightly structured accounts, control matters. And when something moves without manual action, it deserves attention. It might be worth checking: • Change history logs • Previously auto paused keywords • Performance shifts tied to older terms Curious, has anyone else seen keywords re enabled under low activity system bulk changes? Did it impact performance? #GoogleAds #PPC #PaidSearch #DigitalMarketing #PerformanceMarketing #AdTech #SEM https://lnkd.in/dkVjHESt

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I’ve been running AI visibility audits for clients lately. And almost every time, there’s a moment of silence on the call. Because what AI says about their business… isn’t what they expected. When someone asks ChatGPT, Gemini, or Claude: “Who’s the best ___ in [city]?” “Top companies for ___?” “Who should I hire for ___?” Your brand either shows up, or it doesn’t exist. That’s what we audit. Here’s what clients actually get: ➡️ A cross-platform scan (ChatGPT, Gemini, Claude, AI Overviews) ➡️ A breakdown of how AI describes their brand ➡️ Competitor visibility comparisons ➡️ Missed category associations ➡️ Gaps in authority, trust, and positioning ➡️ The exact prompts that trigger — or fail to trigger — their business ➡️ A prioritized action plan to improve recommendation likelihood This isn’t an SEO report. It’s an answer to a much bigger question: Are you being recommended when decisions are happening inside AI? In nearly every audit so far, we’ve uncovered at least one of these: ✅ A competitor dominating AI mentions ✅ Outdated or incomplete brand narratives ✅ Weak topical authority signals ✅ No structured context for AI to pull from Discovery is shifting. Quietly. If your pipeline depends on being the trusted choice, it’s worth knowing what the machines are saying. If you want to see what AI currently thinks about your business, comment “AI” or send me a message.

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