About
With over a decade of success driving brand growth, communicating value, and cultivating…
Articles by Rachel
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Digging Deep: Successful Marketing in Small Business
Digging Deep: Successful Marketing in Small Business
I recently spoke with a friend about his small company's marketing journey and what he had to say left me stunned. His…
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The Myth of "Having It All"
The Myth of "Having It All"
Dispelling the Myth Back in July, Indra Nooyi, PepsiCo CEO, made headlines by announcing in an interview with The…
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Don't be the Person Everyone Hates
Don't be the Person Everyone Hates
I once had a co-worker relate to me a piece of company wisdom imparted to her from a former employee of the same…
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Activity
2K followers
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Rachel Fasciani shared thisOver the last 18 months I’ve read and heard about “return to office” initiatives. One example included a corporation telling an entire team, who were formed during pandemia and always worked WELL remotely, including people who were hours away from a location, that they “must” go into the office a specific number of days for set hours. Some were laid off in consequence to their legit inability to meet said “requirements”. Others have met them with deep harm to their personal lives, a result of the job market and logistics. Imagine having small children and adding 4 hours of travel to your workday. It is brutal, capitalist and unkind. I’ve listened to this story across people, industries and verticals. I had anecdotal opinions. This article calls out the truths and was very validating. I hope you are able to read what I mean. https://lnkd.in/g-Z8aXGg The New York Times
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Rachel Fasciani reposted thisRachel Fasciani reposted thisThe Home Influencers, launched by Monika McCommon, aims to fill a gap in the influencer marketing space by creating a platform for design-centric content creators to connect with brands. https://lnkd.in/eFiaq_Hv
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Rachel Fasciani reposted thisRachel Fasciani reposted thisDesigners share how the political climate is affecting client confidence, budgets, and values alignment — plus practical scripts and moves to protect your business. #idcdesigners https://lnkd.in/dtpUbdKB
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Rachel Fasciani shared thisOver a dozen years ago I worked for an auto financing connector/company that linked buyers at the showroom with credit unions for lower rate loans on auto sales and leases. Y’all, there is no way to make this interesting, but I REALLY tried. A white paper, grass roots marketing to members, auto shows for the love of Mike. It was truly the WORSTEST. Back then we speculated that SOMEDAY people would buy cars strictly online. Today I was presented with Amazon Autos BETA option to … purchase or lease a car strictly online. I can’t make auto finance more interesting but I CAN state that auto sales have come full circle. Transparency has arrived. Shoppers are more educated. Credit unions are … still stuck in 1985. Lastly, thank you Lawd that I found my way into design and check out Amazon Autos.
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Rachel Fasciani posted thisOh Americus. It’s time to have a heart to heart on out of office messages. I receive them routinely and they seem to follow this pattern: Thank you for your message! I am out of the office attending XYZ (thing no one cares about)/on PTO/on vacation to save myself from screaming into the void. I have intermittent access to email and will return on (enter date). Please reach out to (name of sad colleague) in my absence. As soon as I’m back I’ll respond. Here’s what you need to write: I am out of the office until mm/dd/yy. If your message is urgent please contact (name and email of unfortunate individual). That’s all.
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Rachel Fasciani shared thisMy latest piece on Alton LaDay’s “In the House”.Rachel Fasciani shared thisAlton LaDay’s “In the House” is one of the most important design books of our time. Read editor-in-chief, Rachel Fasciani’s take on why at https://lnkd.in/gcWnc9Bg Phaidon Monacelli Amber Guyton (she/her) Mark Anthony Grattan Jr. Patti Carpenter Beth Diana Smith Kesha Franklin Courtney McLeod Kelly Finley Forbes Masters Michael Henry AdamsMore Than Beautiful Rooms: The Stories Behind “In the House”More Than Beautiful Rooms: The Stories Behind “In the House”
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Rachel Fasciani shared thisThere is almost nothing I love more than design, except art. Especially places where all the different art is presented in its glory. For me, that is TEFAF and The Armory Show . Recently, TEFAF rolled out the best at The Park Avenue Armory. A glorious opportunity to soak in the beauty and messages created by many talented artists. Check out my story on the the event at https://lnkd.in/gURpMhBa Finally, many thanks to the team at Sharp Think who made this article possible.Inside TEFAF’s World of Beauty, Contrast and ComplexityInside TEFAF’s World of Beauty, Contrast and Complexity
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Rachel Fasciani shared thisIt is nothing less than delightful to write a story and have someone like it enough to share. I’m in my element and so grateful. Also read this, it’s a game changer for contract design.Rachel Fasciani shared thisExcited to share a recent interview about the Lulu and Georgia hospitality launch and the opportunity we saw in bringing the LG perspective into the space. So thrilled to be a part of the evolution of such a great brand, and grateful to Rachel Fasciani for the conversation. https://lnkd.in/gZdchjPK
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Rachel Fasciani shared thisI loved writing this story. Pretty sure I say that about every story I get to write - it is such a privilege to be given a peak behind the curtain, so to speak, to listen and understand the emotions and thoughts the drive movements. This one was special. I hope you enjoy reading it as much as I enjoyed writing it.Rachel Fasciani shared thisHave you checked out our new format and content? We’re invested in sharing their designs stories that designers value. Check out this week’s lineup and subscribe https://lnkd.in/gX5hWxbr
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Rachel Fasciani liked thisRachel Fasciani liked thisGoing back to the garden in the latest issue of The Gloss, featuring our founder Frieda's new book, 'In the Company of Nature'. Available at all good book shops. https://lnkd.in/g5fjyU-i
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Rachel Fasciani reacted on thisRachel Fasciani reacted on thisTaylor King and Woodbrige Furniture announce exciting news, in collaboration with Savour Partnership client, interior designer, Lori Carpenter, founder of The 3rd Phase platform. Jane Dagmi breaks the story for DESIGN NEWS NOW: https://lnkd.in/gfwV5wjX Long URL in first comment.
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Rachel Fasciani liked thisRachel Fasciani liked thisTarget is about to put 60 brands it has never carried before on 600 store shelves. That's not a beauty story. It's the clearest signal yet of how a struggling mass retailer plans to win traffic back. With brands you discover, not brands you already know. Target Beauty Studio launches this fall. More than 80 prestige and emerging brands, over 60 of them brand new to Target, plus exclusive launches you can't find anywhere else. The same chain just named Isaac Mizrahi a creative director at large and brought DTC names like Andie swimwear onto its shelves. Target's Ulta Beauty partnership ends this August. Beauty Studio is what fills the gap. Not just an expansion. A bet that Target's own curated discovery program, built around emerging brands, can win where Ulta-at-Target couldn't. Read the moves together and they say one thing. Target is betting its turnaround on discovery. → Mass retail just admitted it needs emerging brands more than they need it. When a chain with soft traffic builds a curated home for brands "new to the guest," that isn't charity. That's Target using your novelty to pull shoppers back through the door. → The bar to get picked is brutal, and it isn't about your deck. Target is choosing brands that already have proof. Velocity, a real audience, a product that moves. The curated shelf rewards the brands that built demand somewhere else first. → There's more than one door into retail discovery. A program like this picks you on its timeline. Off-price lets you prove the same velocity on yours, at lower stakes, in front of a mass-affluent shopper who's already hunting. The smartest founders run both and know which one to walk through first. Most founders see a program like Beauty Studio and ask "how do I get in." The better question is "what proof do I need in hand before that buyer will even take the call." DM me PROOF if you're building toward a Target or mass-retail moment and you want to know what a buyer actually needs to see before they pick you.
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Rachel Fasciani liked thisRachel Fasciani liked thisYou can be replaced at work. But never at home. A hard truth most people learn too late. If you left your job tomorrow, your company would replace you in 48 hours. But your family? Your friends? They’d never recover the same way. You are replaceable in your position. But irreplaceable in your relationships. The world rewards productivity. But it’s people who make life meaningful. So while you chase deadlines, don’t lose sight of dinner tables. While you invest in your career, don’t underinvest in connection. Because success means nothing if you have no one to share it with. Here’s how leaders (and humans) can shift that: 1️⃣ Celebrate people, not just performance. 2️⃣ Build a culture where empathy > ego. 3️⃣ Encourage breaks without guilt. 4️⃣ Support life outside of work. 5️⃣ Lead like you actually care because it shows. At the end of the day, your legacy won’t be your job title. It’ll be how you made people feel. So yes, work hard. Be ambitious. Build something that matters. But don’t do it at the cost of the people who actually love you. They deserve your presence, not just your leftovers. Jobs will come and go. Titles will change. But the people in your life, they’re the real investment. So value people over positions. Because no promotion will ever replace true connection. Image credit: Himanshu Kumar
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Rachel Fasciani liked thisRachel Fasciani liked thisI’ve built brands like Louis Vuitton, Nike, and Shiseido across 5 industries in 4 countries, and while every market is different, three principles have guided me everywhere I go: 🐾 1) Always be a half step ahead Innovation in branding isn't just about being ahead, it’s about being the right distance ahead. I’ve found the sweet spot is being about half a step in front of culture. Just far enough to lead, but close enough that people can follow. 🛡️ 2) Protect the brand at all costs Your brand is your greatest asset. Whether you're launching a product or responding to a crisis, everything should ladder up to the values and identity you’ve built over time. Remember, iconic brands are measured in decades, not quarters so as an executive or manager, you’re a custodian of something that will outlast you. 🌎 3) Brand global, adapt local Your values need to stay consistent, but how you present them should flex depending on the local market and culture. What resonates in Tokyo might not land in Paris and vice versa. This requires a degree of cultural humility that means you immerse yourself in a local culture, then listen, adapt, and learn before acting.
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Rachel Fasciani liked thisRachel Fasciani liked thisPR Tip Tuesday: A reporter puts out a request for sources on a story. Fifty people answer. Guess who gets quoted? Not the most impressive person in the inbox. Not the one who responds first. It's the one whose answer the reporter could copy-paste straight into their draft. If you're using HARO or Qwoted to land press (and if you're a founder, you probably should be), your only goal should be making the reporter's job easier than anyone else. So when you respond, give them: – Your full quote, written exactly how you'd want to see it in print. Not "I'd love to discuss my thoughts on this." The actual, ready-to-run quote. – Your name and title spelled correctly. – A one-line bio on why you're credible. Do not say "let's hop on a call." Forget "here's my availability this week." They're on deadline, and if you read their whole request, you probably know it's short. The quote they'll use is the one that's done for them. No idea what HARO or Qwoted even are? Drop a comment or send me a DM, and I'm happy to show you exactly how to set them up for you and your company.
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Taste of the Harvest Board Member
Island Harvest
- 1 year 1 month
Poverty Alleviation
Island Harvest seeks to end hunger and reduce food waste across Long Island. Through partnerships with local businesses and executives Island Harvest has supplemented more than 66 million meals and delivered 71 million pounds of food.
Taste of the Harvest is an annual fundraising celebration of local businesses through an event that features more than 40 vendors across Long Island. The best restaurants, bakeries, breweries and other food vendors feature tastings in one of the most…Island Harvest seeks to end hunger and reduce food waste across Long Island. Through partnerships with local businesses and executives Island Harvest has supplemented more than 66 million meals and delivered 71 million pounds of food.
Taste of the Harvest is an annual fundraising celebration of local businesses through an event that features more than 40 vendors across Long Island. The best restaurants, bakeries, breweries and other food vendors feature tastings in one of the most anticipated events of the year. -
Board of Directors - VP, Special Events
Babylon Village Chamber of Commerce
- 1 year 1 month
Publications
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Neighbors of Babylon Village
Best Version Media
A monthly, local-centric publication produced for Babylon, NY residents.
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This Workshop Will Teach You How to Solve Your Curly Hair Issues
NaturallyCurly.com
An informational piece developed for a niche market salon to promote their trademark event, Curly Night. NaturallyCurly.com, a national website developed specifically for women with curly hair, picked up the story as part of their daily features. Website has a monthly audience of approximately 24 million.
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Everything Automotive: Returning to Your Roots
CU Times
See publicationAn Op Ed on the important role existing members play in credit unions ability to grow auto loan portfolios.
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Auto Loan Growth from the Inside Out
CU Times
See publicationA White Paper written to guide credit unions in strategy, marketing and capturing auto loans in order to grow from their existing membership base.
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One Size Does Not Fit All
CU Times
See publicationAn Op Ed piece on generating organic loan growth for an automotive portfolio of services in the credit union industry.
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Still Haven't Jumped on the Auto Leasing Bandwagon?
Credit Union Journal
See publicationA credit union focused and GrooveCar branded marketing piece for the industry on the importance of offering auto leasing as part of an auto loan portfolio.
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Why Aren't You Already in the Leasing Game?
Credit Union Business
See publicationA credit union focused piece on the importance of a well rounded auto loan portfolio - written for the industry.
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Sandy Recovery Takes a Toll
Newsday
A piece on job recovery in the midst of a post-Sandy economy and part of my experience in a job search.
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Soundview Clinics Not Closing
NY Daily News - Daily Politics
With his Bronx health care network facing the possible loss of $10 million in Medicaid funding, former Sen. Pedro Espada and his allies are vowing to keep the Soundview clinics open
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Photos Convey Children's Hopes and Wishes
Miami Herald
The Children's Trust is hoping its photographic showcase of Miami-Dade children available for adoption will move visitors toward taking the first step toward providing a loving home.
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Projects
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Adoption Initiative Needs Assessment
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See projectA comprehensive needs assessment to ensure the campaign we create delivers the correct messages, reaches the right target audiences, fills an existing gap or supplements existing
efforts rather than duplicating them. -
Building Brands that Cut Through the Noise
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How will your brand stand out in a saturated, fast-moving, and noisy marketplace? Discover how my strategic, results-driven approach helps teams cut through the clutter and create lasting impact.
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Portfolio
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A curated collection showcasing my work in communications, advertising, and brand storytelling—strategic, creative, and results-driven.
Organizations
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Babylon Village Chamber of Commerce
VP of Special Events
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