Queenie Leung

👀 Exciting News! We've teamed up with Reforge to unveil a pioneering first of its kind course on Answer Engine Optimization, Search 3.0 and LLM Zero Click Expriences. The launch of ChatGPT marked a significant moment in how users find information on the web, prompting us to explore how this newly formed Gen AI layer reshapes the search landscape. After 13 months of experimentation and research—from Google SGE to Gemini, Perplexity and voice assistants like Alexa and Google Assistant —we're thrilled to share our strategies and findings. 📚 Topics include: • The impact of Google SGE on organic traffic and brand opportunities • Optimizing for answer engines and LLMs like ChatGPT and Gemini • Leveraging popular voice assistants • Future-proofing your search and SEO strategy 🕵️‍♂️ Limited seats: We're rolling out this course exclusively to 100 participants in the initial phase. Secure your spot here: https://lnkd.in/gVesyyji 🙌 A huge shout out to our NoGoodie research wizards— Alexandra Methvin, Caitlyn Ceneviva, Prasad Keni, Ryan Sylvestre and Nicole Li —for their indispensable work and insights that helped bring this course to life. 🙌 This course wouldn’t have been possible without our partners Invisibly and SteelSeries particularly Laura Vestal and Jeremiah Andrick who believed in search innovation and challenged us to hone in our approach to deliver tangible measurable outcomes. See you in classroom! Yours truly, Professor Mostafa 👨🏽‍🏫 #aimarketing #aeo #googlesge

Let's debunk a common marketing misconception 👇👇👇 Growth and budget do not have a straightforward 1-to-1 relationship. We spoke with our director of growth, Queenie Leung, on some of the biggest misconceptions in growth marketing: “Brands sometimes assume that increasing their budget by 2x will automatically increase their growth by the same factor. However, the reality is that growth doesn't always scale proportionally with the budget — it ebbs and flows along the way, and the strategy needs to adapt accordingly.” For more insights like these, subscribe to our NoGood newsletter to get bi-weekly updates on all things marketing, product, and growth! Sign up here: https://lnkd.in/euXg49kn #expertinterview #marketingexpert #marketingmisconceptions 

It’s virtually impossible to imagine the past two decades of surfing online without search. Companies like Google and Bing have successfully built immense (and lasting) value around it. But things are changing — and they are changing quickly. Join Mostafa ElBermawy (Founder & CEO, NoGood), Laura Vestal (Head of Marketing, Invisibly) and Jacob Bolvig (Digital Marketing Director, SteelSeries) in discussing the future of search at our upcoming SXSW panel on March 10, 2023, moderated by creator Dulma Altan. See you there: https://lnkd.in/eBRpjgGU #sxsw #sxsw2023 #paneldiscussion

Hot take on Instagram’s recent updates: Instagram’s shift to a Tiktok like content discovery engine that is primarily interest based rather than connection/social based was the only way to save their declining position on social and they frankly arrived to it a little late. The speed at which Instagram reacted to Snapchat stories did not match their response to #tiktok with the creation of Reels.  Like it or not, today’s social media is a highly addictive AI-powered content discovery engine, & that model is here to stay. This is what Genzs favor & are spending their time on. The social piece of the puzzle has effectively moved to our DMs; it’s gone to Messenger, Discord, Slack, Whatsapp, or iMessages; this is where communities are being built today. Here are some industry implications we will likely see: 🤳🏽Influencers: As users start seeing more content curated to their specific interests, influencers will start seeing a further decline in engagement from their followers & more engagement from new users on content with wide appeal or is specific to their niche interests. Relying on follower count and posting low-effort lifestyle content like your meals, or travel, just because you are an “influencer” will no longer cut it. Kylie Jenner's Million Dollar per IG post may not be worth the investment anymore. This will hurt the mega-influencers that lean on their follower count than content creators and creatives who are building their brand by consistently putting out on-trend interesting authentic content that are favored by the algorithm and speak directly to their communities. 📺 Ad offering: IG & FB will likely change in the near future. There is not as much space in a full screen video display. Presenting users with ads every other post will significantly impact the quality of the new experience. If the content serving model changes, the ad serving model will have to change and the advertiser side analytics will likely follow. Not to mention the impact of IOs 14 that they haven’t recovered from yet. This explains why #instagram launched their creator marketplace last month. Ads will become native to feeds, served directly through creators accounts- a proven sustainable way for brands and creators to monetize without impacting the users’ experiences. TikTok has proved the effectiveness of this model, striking the right balance between good experience & monetizable ad space. It certainly helps being a privately held company that can hold on showing revenue in this case.  📢 Creative: The role of the “Instagram Aesthetic” aka carefully manicured branded images will continue to diminish as Genz culture has moved away from the millennial aspirational creative era. We have been witnessing the push towards UGC & a decline on static ads for more than a year now. Today’s creative is all about #community building through relatable authentic-storytelling & partnership. The job of ad platforms will be to amplify that. You can read more 👇🏽

Incredible things happen when NoGoodies come together.  We reinforced this yesterday as we played a (not so tiny) prank on the Nasdaq billboard (and of course, anyone who happened to be in Times Squares), by going public... with our gratitude for NoGoodies past, present, and future. We celebrate ourselves internally every day, but the amount of gratitude we have for each other and the work we do is deserving of a grand gesture. This will certainly be a difficult feat to surpass in 5 years time — though we aren't ones to back down from ambitious goals. Nasdaq #marketingagency #marketingteam #growthmarketing #teamappreciation

Do you love helping people solve their biggest growth challenges? Are you a natural storyteller and enjoy painting a picture of possibilities? We are seeking an experienced Director of New Business to join the NoGood team! The successful candidate will identify, pursue, and win strategic and tactical new business and facilitate a smooth integration for new clients into our operational model. Are you ready to join one of the fastest-growing marketing agencies in the country? Join us in NYC or remote at https://lnkd.in/e6mSWVnn #marketing #hiring #nowhiring #applynow #salesandmarketing #marketingagency

Do you love crunching numbers, analyzing data, and nerd out on the impact of your ad optimizations? We are seeking an experienced Growth Marketing Manager to join our team of experts with the ability to jump into Google Analytics, Data Studio, WordPress, Airtable, or even Excel and make magic happen. This rockstar should be social media and content distribution savvy, an exceptional storyteller, and have experience running SEO, SEM, and content marketing programs. Are you ready to join one of the fastest-growing marketing agencies in the country? Join us in NYC or remote at https://lnkd.in/eEvPB3tC #hiringmarketing #marketing #applynow #nowhiring #hiringalert