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I excel at solving business problems by adopting a counterintuitive, creative approach…
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Articles by Peter
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Is Your Marketing Driven by Data or Creativity?
Is Your Marketing Driven by Data or Creativity?
"Not everything that counts can be counted. Not everything that is counted counts.
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Activity
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Brand building isn't really about ads. I've noticed a few recent studies come to this conclusion. Bit of a shock for someone in advertising. A new…
Brand building isn't really about ads. I've noticed a few recent studies come to this conclusion. Bit of a shock for someone in advertising. A new…
Liked by Peter H.
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Strategy is NOT analysis. Strategy is NOT research. Strategy is NOT forecasting. And yet almost everyone thinks of it this way. And this is a huge…
Strategy is NOT analysis. Strategy is NOT research. Strategy is NOT forecasting. And yet almost everyone thinks of it this way. And this is a huge…
Liked by Peter H.
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"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." —…
"All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as being self-evident." —…
Liked by Peter H.
Experience
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Education
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University of California, Los Angeles
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Activities and Societies: Board of Chinese Students Association
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Publications
Courses
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Certified Web Developer
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Languages
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English
Native or bilingual proficiency
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Chinese
Native or bilingual proficiency
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9 people have recommended Peter
Join now to viewMore activity by Peter
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71% of brand equity is built by what customers directly and indirectly experience. 28% comes from paid media. That's not a CULT estimate. It's a new…
71% of brand equity is built by what customers directly and indirectly experience. 28% comes from paid media. That's not a CULT estimate. It's a new…
Liked by Peter H.
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This Norwegian Air ad went viral — because it followed a rule most marketers ignore. The ad is brilliantly simple: It outlines five countries' flags…
This Norwegian Air ad went viral — because it followed a rule most marketers ignore. The ad is brilliantly simple: It outlines five countries' flags…
Liked by Peter H.
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Ritson v Sharp at Cannes 5 things they agreed on, disagreed on and 5 things they're both still wrong on I was lucky enough to witness a historic…
Ritson v Sharp at Cannes 5 things they agreed on, disagreed on and 5 things they're both still wrong on I was lucky enough to witness a historic…
Liked by Peter H.
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Hetfy Software Solutions LLP ®
Scaling isn’t about doing more. It’s about building better systems. Agencies can execute, but real growth comes from repeatable processes, smart testing, strong retention, and clear financial visibility. When systems work together, brands don’t just grow - they scale sustainably. Let’s build systems that compound success. . . . #BusinessGrowth #BrandScaling #DigitalStrategy #StartupLife #EntrepreneurMindset #MarketingSystems #GrowthHacking #BusinessAutomation #SaaSTools #EcommerceGrowth
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