“One of the most energetic and target oriented Account Directors in our team, Ofer quickly became an expert in everything programmatic. Played a key part in transitioning our performance division to ROI based brand advertising. Ultimately led the way to the establishment of a new video department.”
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Innovative and experienced digital advertising professional with an exceptional track…
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Neha Saxena
Most metrics will tell you what your campaign delivered. But attention is the metric that finally tells you why it worked. The new mCanvas × Lumen study takes the conversation far beyond clicks and vanity metrics. It clearly demonstrates how high-attention environments drive stronger recall, deeper consideration, and higher intent — the outcomes that genuinely move the needle for brands. A big congratulations to my amazing team at mCanvas (Roshni Verma Shubhangi Kale Ryan Dsouza Tariq Nahas Meghna Soni Abhilash Krishnan) and our partners at Lumen Research for bringing this research to life. Truly proud of the depth and clarity this adds to the attention narrative. Link in the comments 👇 #AttentionEconomy #BrandImpact #MediaEffectiveness #AdTechInnovation
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Hugh Scallon
✅🖥️ Adexchanger (8/1): “Roku is reaping the benefits of a platform revenue growth strategy the company set in place roughly 18 months ago, which revolves around demand diversification. For example, the Roku Ads Manager, a self-serve platform released in September, has already helped attract a wide range of small and medium-sized businesses. The self-serve market is still mostly untapped, according to Roku who estimated the size of the market to be worth more than $60 billion. Similarly, Roku will keep leaning into its third-party partnerships with DSPs, SSPs and measurement providers, including the recently announced deal with Amazon. Every deal that Roku strikes with a DSP is customized to that buying platform’s unique technology stack which allows marketers to buy ads programmatically in whatever manner they choose. Speaking of programmatic, most of Roku’s upfront deals for the 2025-2026 TV season are on track to be executed that way, because marketers are increasingly turning to television as a performance driver. Although Roku just recently completed its official upfront cycle with what it called “positive” results overall, especially in sports, programmatic has transformed the upfront buying process into a “full yearlong marketplace”. While there is still a concern that more programmatically available CTV inventory will have an adverse effect on CPMs, Roku says it didn’t see any evidence of pricing deflation.” ⬇️ #streaming #ctv #ott #tvos #fast #upfronts https://lnkd.in/eXZwZWf7
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Anthony Katsur
Live events are streaming now, but programmatic advertising has to keep up. The IAB Tech Lab is proud to release the Live Event Ad Playbook (LEAP), focused on powering live events across CTV and streaming environments. LEAP marks the first in a series of new tools from the IAB Tech Lab’s Programmatic Supply Chain Working Group, starting with the Concurrent Streams API, built to support concurrency tracking and reduce waste in real-time live environments. Special thanks to Tech Lab Board Members Amazon, NBCUniversal and Index Exchange and the fearless Hillary Slattery for leading this critical industry effort. Learn more: https://lnkd.in/efBGqFsr #CTV #LiveEvents #Streaming #Programmatic #IABTechLab #OpenStandards
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