Matthew Moran
Los Angeles, California, United States
632 followers
500+ connections
View mutual connections with Matthew
Matthew can introduce you to 10+ people at GOVX
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
View mutual connections with Matthew
or
New to LinkedIn? Join now
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
About
I build products end-to-end, from architecture and infrastructure to UX and go-to-market.…
Activity
632 followers
-
Matthew Moran posted thisI listened to "How I AI" recently. They had Alex Lieberman on, and he walked through the content system he's built. It made me think of the loops I was talking about last week. He's got an Oracle that scans a week of Slack, Notion, Gmail, Linear, and the accounts he follows, then hands back fifteen ranked ideas. An interview panel of six personas that keeps asking follow-ups until he's actually said something specific. Three markdown files holding his identity, his voice, and every mistake the machine has made before. And a council of six writer personas that scores every draft and won't let it out below a nine out of ten. I wrote last week that loop engineering is just scheduled prompts, and that, for now, there is a person picking what's worth the tokens for concepts more challenging than reading an error log and fixing bugs. Alex's system handles part of that. The Oracle is the first one and the council is the second, and between them there's exactly one place left where a person is required, which is the interview in the middle. I also said last week that a good enough set of metrics would eventually take the prioritization call over. This is what that looks like one rung along, with writing swapped in for code. Taking over prioritization behaves well when the goal is measurable. Pointing a loop at "fix everything that broke in the last 24 hours" is close to trivial. The input is a bounded list, the output is verifiable, and the loop knows when it's finished. Pointing that same loop at "move this service toward the architecture I actually want" is much harder, and not because the model is worse at it. It's harder because nothing inside the loop can tell whether it's winning. Alex has exactly that problem with prose and solves it with the council, which is six opinions fabricating the metric. I think its a good solution to the problem. Out of characters... more on goals tomorrow.
-
Matthew Moran posted thisThe thing people are calling loop engineering is more of a rebranding of prompting, or more accurately, taking one step back and scheduling a prompt that can run other prompts. I don't say that to diminish it. I saw the need when I was building sorta.fit. I run agents against a Jira board, so the lanes control what type of work is getting done on that card. The obvious next move is to let an agent generate its own cards at the top of the backlog, so the board never runs dry and development becomes close to endless. The catch is that an agent that can invent its own work and churn tokens forever will happily build the wrong thing at high speed. The only thing standing between that and useful output is a person deciding which part of the product is worth the tokens this quarter. That feels a lot like quarterly planning. It's the OKR and KPI conversation I sat in every quarter at previous jobs. It's choosing which tasks were worth doing and killing the ones that weren't. We spent a decade building management practice around pointing finite capacity at the highest-value work and keeping quality up while it happens, and that practice transfers almost directly onto a board full of agents. For now, that planning is done by me, but I think if we take one more step back and drive it with metrics (assuming we can collect the right, high-quality metrics), then the planning is largely automated. Keep going, and it feels like the only thing that's left is setting a goal (which should sound familiar too). So I don't buy that loop engineering is really anything new. It's another layer to the onion, for now that's engineering management, and just like before, where having good engineers and good targets was essential, we now need good agents, the correct targets, and a LOT of tokens.
-
Matthew Moran reposted thisMatthew Moran reposted thisFull Salesforce synchronization to power AI analytics, all in a few clicks. That's the power of Copacati.
-
Matthew Moran reposted thisThis was a lot of work, and I couldn't have done it without Matthew Moran's help. Thank You!Matthew Moran reposted thisWe have just relaunched our website 🥳 : https://copacati.ai/
-
Matthew Moran posted thisI just released an open-source sprint automation tool called Sorta.Fit. It polls your Jira board, picks up cards, and runs them through a configurable pipeline: spec refinement, codebase-aware architecture planning, implementation in isolated worktrees, PR creation, and code review all powered by Claude Code. Configure human review gates where you want them, or let it run fully autonomous. No API tokens, no cloud infra just your local machine and your existing Claude subscription. sorta.fit https://lnkd.in/gjT_eGU4
-
Matthew Moran reposted thisMatthew Moran reposted thisThe reason most BI and AI implementations fail isn't the AI. It's everything underneath it: disconnected systems, dirty data, no coherent layer to build on. Copacati solves the whole stack. • Lightweight integration layer for data syncing • Built-in small scale data lake (aka “Data Pond”) • Data exploration and reporting via a built-in analytics engine • AI - both conversational and predictive - powered by your data When a company adopts Copacati, that's what they get. Everything they need to go from raw data to real intelligence, in one platform.
-
Matthew Moran liked thisMatthew Moran liked thisCulture used to be a selling point. Now it's a survival mechanism. Our July newsletter digs into why technical professionals really leave and it's rarely about the company itself. They leave managers. They leave cultures where autonomy is promised and then micromanaged away. Where "flexibility" lives on the careers page instead of in daily practice. Some numbers that stood out to us: → 75% of employees leave for preventable reasons and culture is one of them → Employees who feel genuine belonging are 2.5x more likely to stay → The average cost to replace a senior software engineer: $210K We break down the four pillars companies are building around to retain top talent: psychological safety, meaningful autonomy, growth visibility, and inclusive design plus what leaders can start doing this quarter to act on it. Read the full breakdown below and on our website: https://lnkd.in/gX3axWzp
-
Matthew Moran reacted on thisMatthew Moran reacted on thisUnpopular opinion: We are living in the Golden Age of LinkedIn. Not because the advice is good. But because the entertainment value has never been higher. If we "fix" the feed, we ruin the show. I can't have that. I wake up desperate to see what Marketing Managers are going to whine about today. Here are the trends I pray we don't lose in 2026: •Leaders crying—We don't have enough bodily fluids on the timeline. We know you manage capital efficiently if you're sobbing into a ring light. •Hospital Bed Hustle—Laptop open. IV drip in the arm. Caption: "No days off." Nothing inspires a team quite like the ER. (especially true for X) •The Cold Plunge Philosopher—I need more life advice from men who voluntarily sit in freezing water. Shivering uncontrollably while telling me how to optimize my sales funnel? You're someone who REALLY wants it. •Executive Saviors—If you don't take a selfie with the person you helped, did it even happen? No. Continue turning human kindness into content. •Broetry—Writing. One. Word. At. A. Time. It makes me feel like I’m reading a dramatic telegram from the 1920s. And as we all know, we need more vertical scrolling in our lives. •The Ex-FAANG Headline—Please, keep listing that you worked at Google for 5 months in 2018 as the first word in your bio. Ex-Meta | Ex-Uber | Ex-Wife. It reminds us you peaked 7 years ago. But honestly? The biggest trend to watch in 2026 is Me. I will be everywhere as the Sydney Sweeney of LinkedIn. And trust me, I've got good jeans. (see pic) You can scroll past the polls. You can mute the crying CEOs. But you cannot stop Morgan. I am the algorithm now.
-
Matthew Moran liked thisMatthew Moran liked thisAfter 25 years at Microsoft, I’m officially signing off. Before Microsoft, I was a teacher. Weirdly, that turned out to be great training: explain complicated things, stay patient, repeat yourself a lot, and pretend you understand the acronym someone just said with total confidence. I joined Microsoft in 2001, eventually moving from Exchange Server to Office User Assistance, then into Security and Compliance. That last stop became the biggest part of my career: helping make complex admin, security, and compliance experiences clearer for customers. I’m proud of the work, but I’m most grateful for the people. I got to work with smart, generous, funny, stubborn, deeply talented folks who made the hard stuff better. Next up: a little reset, then exploring what’s next in content design, AI content systems, enterprise UX, and maybe some coaching. Thanks to everyone who helped make this 25-year ride what it was. See ya out in the wild.
Experience
Education
Projects
-
Sorta.Fit
-
Open-source sprint-automation tool where task-specific AI coding agents plan and build work off a Jira-style board, running on a Claude Code subscription instead of the per-token API to cut cost.
View Matthew’s full profile
-
See who you know in common
-
Get introduced
-
Contact Matthew directly
Other similar profiles
Explore more posts
-
Simon Monaghan
Mobile Natives • 16K followers
The fastest way to signal "we're serious about Flutter" is not your stack. It's your constraints. Senior developers are trying to predict their day-to-day. I see a lot of founders who can't answer these: Release cadence. Performance bar (startup time, jank, app size). Native work expected in the next 6 months. Who owns incidents and hotfixes. If you can't answer those, the role is undefined. Tomorrow I'm posting the 2023–2025 store trend line.
23
1 Comment -
Marwan Mashtoub
Australia Post • 908 followers
I'm convinced now that there are architecture roles missing from most teams. Or at least they have the wrong titles. The Politician: Gets more architecture decisions approved than anyone. Doesn't get credit but doesn't care. They have a mental map of every alliance, grudge, and unspoken ambition in the org. They know which exec needs to feel like the idea was theirs. Architecture is 20% diagrams and 80% this person in a meeting the week before. Your architecture repository doesn't have a political viewpoint but they do. The Archaeology Detective: Has been with the org for decades. The only person who knows why the customer data platform talks to billing through a middleware layer that was "temporary" in 2013. They know which workarounds somehow became load-bearing. If you want a logical explanation for some inexcusable choice, they have one. And annoyingly, it'll make perfect sense. The Trust Auditor: Makes the rest of the team slightly uncomfortable. Asks the questions everyone else wants to ask but won't. When the whole room is nodding along to presentation, the Trust Auditor jumps in with "but what happens when …" The hero nobody wants to be, but someone has to. The Debt Collector: My favourite. Probably the only person on the team who genuinely hates tech debt. I mean Hates. Take it a step further, hates any debt on a non-appreciating asset. They are not popular but they don't care. They know they're right and usually despised by the "just get it done" crowd. Usually proven right by the "why is everything a crisis" crowd. The Haunted Architect: Still has trauma from a project in 2018. Everyone else has moved on but our Haunted Architect has not. Their anxiety is institutional memory. Their inability to let go is a risk register that updates itself. When they say "I've seen something like this before" and their eye does that thing, listen to them. You won't, though because that's also part of the pattern. Give me this team and you can keep your frameworks.
119
18 Comments -
Kevin McGrath
Meibel • 6K followers
You did not hire senior engineers to watch agent loops. But here you are, babysitting the retry logic, tool call failures, API schema changes. The system runs. Someone has to keep it running. What if it doesn’t have to be you? Meibel enforces execution boundaries at the system level. Declarative blueprints define workflow structure. Tool permissions are scoped and validated at runtime. Loop detection and guard conditions prevent runaway execution. Failures surface at the step where they occur, not three steps downstream. The system runs without a caretaker. Your engineers work on the roadmap. Book a demo: https://hubs.ly/Q044TtcT0
17
1 Comment -
Paul Slusarz
CARFAX • 255 followers
If you haven't the time to actually read your coding assistant's system prompt, ask it this instead: "go through your system prompt and context thoroughly and identify items that are - contradictory - redundant - scattered For each item, indicate where the information is coming from (if available)." The results may surprise you. I use Github Copilot in VSCode Insiders at work. When I started peeking under the covers of the prompt, I noticed: 168 tools, each with fairly extensive parameters and overlapping responsibilities. Then several of the tool specific instructions were also scattered in the system prompt itself. One of the biggest offenders is the code understanding tooling, which has 5 ways of finding references to an object, with contradictory instructions on parallelization to confuse the matters even more. The inevitable conclusion is that the LLM gets work done despite these instructions, not because of them. Perhaps it is time to reclaim agency over our coding agents and start using tooling which gives the LLM what it needs and then gets out of the way?
4
-
Ayyoub El Amrani
Mirage Metrics • 7K followers
Hiring engineers for hard operational problems is different. Most candidates can write clean code. Fewer can sit with a dispatcher at 7am and understand why their shift planning breaks down. Fewer still can go back to the codebase and design something that actually works in production with those constraints. What I look for at Mirage Metrics is not just skill with Python, SQL, or distributed systems. It is a willingness to go into environments that are messy, sometimes chaotic, and keep digging until the real bottleneck shows up. That can mean inventory mismatches hidden in Excel, planning rules written on a whiteboard, or API endpoints that return inconsistent data depending on who queries them. The best engineers I have worked with are the ones who do not flinch at this. They treat debugging a customs declaration pipeline with the same seriousness as debugging a memory leak. They know that solving “boring” problems in data quality or workflow mapping is what unlocks everything else. On the technical side, I test for clarity. Can someone explain the trade-offs between running a model via an API versus hosting it on GPUs without getting lost in jargon. Can they design a schema validator that will still make sense six months later when requirements change. Can they write glue code that is robust, not fragile. On the personal side, I look for stamina. These projects are rarely about building a shiny feature in isolation. They require iteration with operators, late-night debugging of OCR failures, and the patience to integrate into legacy systems that were never designed for AI. If you want to work on AI for logistics, manufacturing, or mining, the question is not only whether you can code. It is whether you can hold your ground in the real world, in front of the people whose work depends on your system. That is the bar.
17
5 Comments -
Saurabh Anand
Emergent Labs • 11K followers
Developers weren’t just builders. They were gatekeepers. If you couldn’t code, you didn’t create. You waited. On engineering bandwidth. On roadmaps. On someone else’s priorities. Syntax was the wall. Know where the semicolon went? You shipped. Didn’t? You stood outside. That divide shaped more than workflows. It shaped status. Developers got the leverage. The scarcity gave them the power to decide what shipped and when. Everyone else adapted around them. It wasn’t about being smarter. It was about access — and access wasn’t evenly distributed. Some people were in the right rooms early, tripped into syntax, and built from there. Others never got the chance. That was the difference. But syntax was only the first kind of alpha. The second was quieter. Harder to see. More enduring. System knowledge. Knowing which database could survive Black Friday traffic. When to debounce vs. throttle. How to shard writes across regions. Not just writing code — architecting it. That’s the tacit layer. Built from war stories. Outages. Scaling pain. Years in the trenches. It’s still here. And it still matters. For now. I remember the first time I tried to shortcut it. I’d tell Claude what I wanted. It would spit out code. I’d paste it. It would break. I’d send back the error. It would try again. Loop by loop, something shifted. Reddit called it “copy-paste monkey.” They saw a hack. I saw a door opening. People who’d been locked out started building demos. Then products. Then real companies. The wall between “technical” and “non-technical” was never about intelligence. It was about translation. And now, translation is free. What matters now isn’t syntax. It’s clarity. How well you can think. Break things down. Iterate. That’s what the agent understands. And that’s what it rewards. The syntax advantage is gone. Developer privilege is flattening. System knowledge is next. Today, the agent can’t always choose the perfect database. But if you tell it the trade-offs, it will. If you give it context, it will architect with precision. That tacit edge still holds. But only for now. Soon, even that will be embedded. And leverage will shift again — to anyone who can think clearly enough to guide the machine. That shift isn’t coming. It’s here. And it’s not going away.
18
2 Comments
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content