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I'm a strategy-driven Art Director with experience creating and delivering impactful…
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971 followers
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Marcus Ren shared thisWE MADE IT! Last night marked the astonishing success of my team from Upstream Advertising winning the 1st place in American Advertising Federation’s National Student Advertising Competition regional round. It was definitely a tough journey, however, it was all worth it. We are beyond thankful for Tom McDonnell, Bob Rickert and many others for guiding such an amazing team, and we are so ready to take on the semi-final round soon! Wish us luck 🍀 #aaf #nsac #advertising #sojc
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Marcus Ren shared thisMarcus Ren shared thisFlorida’s recently passed “Don’t Say Gay” legislation, which bans instruction on topics related to sexual orientation or gender identity for students in kindergarten through third grade, is seen by many as an act of exclusion that will alienate young LGBTQ+ people—and fear the bill will have larger implications for non-heteronormative speech. In contrast, New York City Mayor Eric Adams announced today a campaign to express his support for queer constituents and to let any struggling Floridians know they can find an inclusive home in the Big Apple.
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Marcus Ren posted thisHey everyone! 👋🏻 I’m so excited to announce that I have accepted a full-time offer at… Haha Nope! I didn’t and I’m still trying. Happy April Fools Day 🤡 But if you are hiring for jr. art directors or creative interns, let’s chat! ☕️ #advertising #creative #artdirection
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Marcus Ren shared thisFun Easter egg thing I do every year while working for the University of Oregon as the Social Media Content Creator: every year I create a new social graphic design to celebrate the Lunar New Year with my Asian community here at the University of Oregon. This graphic is what I designed this year. It’s amazing that I have the opportunity to express my cultures into my works. Happy year of the tiger to you all! 🐯 虎年快乐，虎虎生威！ #design #culture #socialmedia #chinesenewyear2022 #lunarnewyear2022 #yearofthetiger
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Marcus Ren shared thisMarcus Ren shared thisFrom buying groceries to making a doctor's appointment, today everything is done on our mobile phones. But for 140 million elderly Chinese the digitalization of services has left them isolated. So the Shanghai Municipal Government & Ogilvy China 奥美中国 created Care Codes. #ClientWork
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Marcus Ren shared thisNot gonna lie, I do this all the time for the accounts I’m managing. It’s called “strategic communication” hahaMarcus Ren shared thisIf you don't do this... do you even work in social media? #mondayvibes #socialmediamanagers
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Marcus Ren shared thisMarcus Ren shared thisInternships are an invaluable stepping stone to securing that first job and building a career. But not everyone is able to participate because so many programs are unpaid. The One Club believes correcting this inequality starts with us. Moving forward, we will provide and support only paid internships at a reasonable minimum wage level, and urge agencies, brands, ad schools and other organizations to step up and help support workplace equity in the industry by signing our new Paid Internship Pledge.
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2y
Congrats, Nik!!!
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Marcus Ren liked thisWhat a moment. And what a privilege to be able to work with NASA in honoring the Artemis II team. History is happening above us and I can’t wait for the full set of photos!Marcus Ren liked thisHistory is happening above us. Today is lunar flyby day on NASA's Artemis II Mission around the Moon, as astronauts aboard Orion make their closest approach to the Moon. To celebrate this milestone, the Exosphere is bringing the mission to Earth. What you see on the Exosphere was created in collaboration with NASA - National Aeronautics and Space Administration, using a detailed 3D model of the spacecraft and authentic soundbites from the April 1st launch. Every element, from the Moon’s surface to Orion’s flight path, was designed to mirror the real mission unfolding in space.
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Marcus Ren liked thisMarcus Ren liked thisExcited, proud, overjoyed etc to share our latest work for Coinbase, "Your Way Out" which launched during last night's Oscars broadcast. As crazy as it might seem, the whole film was basically built IRL and captured in-camera with real actors, deliberately blurry printed sets and painted costumes. Directed by Oscar Hudson, edited by Leo Scott, sound by Aaron Reynolds, VFX by Selected Works, movement by Maeva Berthelot and production design by Luke Moran-Morris. A huge thank you to our partners at Coinbase and to the whole gang at Isle of Any who helped build a video game in the real world. Joe Patrick Gareth Catherine Jordan Esteban Julie Lucia Wes Chelsea Toby Laurie Melanie Mateus Elspeth Molly Cartel MJZ Wave Studios NY Selected Works
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Marcus Ren reacted on thisMarcus Ren reacted on thisTip of the day: Carefully consider the placement of cutouts in your design. Cannot unsee. via Dragostina Marinova
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Marcus Ren liked thisMarcus Ren liked thisFirst post ever here. Be gentle! 🫣 I had the huge privilege of teaming up once again with the brilliant Ben Stiller and an insanely talented crew to craft the new title sequence for #Severance Season 2 on Apple TV+. Here’s a little peek behind the curtain and a very small breakdown 👇🙂 Watch the new intro: https://lnkd.in/eTrcN3-R BTS, process & full credits: https://lnkd.in/e6ws6cCg https://lnkd.in/eF36xftM Full breakdown video: https://lnkd.in/eDWhHviD Season 1 intro (for context): https://lnkd.in/eUp5b6mf #Severance #AppleTV #TitleSequence #3DAnimation #MotionDesign #Extraweg #BenStiller #DesignProcess #BehindTheScenes
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Marcus Ren liked thisMarcus Ren liked thisPainting bread and using its texture for a bakery’s brand identity? That’s exactly what @superstudio.ca did while exploring and shaping the new identity for @rose.boulangerie! A bold and experimental approach to design #bountyhuntersarchive . #graphicdesign #experimental #approach #branding #brand #brandidentity #visualidentity #graphicdesign #graphicdesigncommunity
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Marcus Ren liked thisWhat connects inventors and artists? An impulse. The spark of intuition. ◼️🌪️🔥🎛️ Elica was born from this very spark in the 1950s, when art lover Ermanno Casoli crafted the first hood prototype in his courtyard. With the spirit of an art atelier, the newly established company explored, rethought, and created, quickly becoming the global leader in aspiration systems and venturing boldly into the wider world of kitchen appliances, with products that fuse the latest technology with style. To unearth the brand's creative DNA, we drew upon "Arte Programmata," the Italian avant-garde movement that envisioned machines as soulful, creative entities. We centered the visual expression on the square, a minimal basic element, a blank canvas, the space where magic happens. Through the interplay of forces and temperatures, the products themselves transform it, generating infinite artistic permutations that speak of superior aesthetics and functionality. At Milan Design Week, Elica unveiled its new identity, expanding the brand into a true multisensory experience, even through sound branding, built upon a unique and memorable melody. The impact spread across channels, intriguing and attracting an ever-growing audience. More than just a rebrand by Landor, it's a call to reinvent ourselves and our living spaces, through products that transcend kitchen conventions, reflecting who we are. Artfully inventive. Extraordinary, Elica. A huge thank you to everyone involved and especially to the entire Elica team. Only with great clients can we do great things 💙 Francesco Casoli Andrea Cafiero Alessandra Garbuglia Elena De Blasi Alessio Galdi Chiara Villi Salvatore Illeggittimo Lorenzo Bernini Silvia Damato Mattia Castiglioni Emilio La Mura Maddalena Massalin Vincenzo Lanziello amp sound branding Michele Arnese Al Miseri Alejandro Vega Alessandra Acquafredda Subdivision Studio
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Marcus Ren reacted on thisMarcus Ren reacted on thisReimagining Elica: Artfully Inventive Elica has always been more than air extraction—it’s a brand driven by creativity, innovation, and a pioneering spirit. Our mission was to elevate it beyond its category, crafting a new identity that seamlessly blends technology and artistry. Inspired by the Manifesto del Macchinismo, we designed a brand expression that captures the beauty of machines as creators of art. The square—rooted in Elica’s heritage—became the foundation of a dynamic, generative design system, transforming into a powerful symbol of evolution. The result? The most artfully inventive rebranding the industry has seen. A brand ready to scale, challenge conventions, and shape the future of kitchens. "Landor has masterfully transcended our precious brand beyond mere air extractors, embodying design excellence at its core. Embracing our remarkable legacy, our brand now serves as a beacon, propelling us towards evolving innovation and challenging growth.” — Andrea Cafiero, Marketing and Communication Director Team: Francesco Casoli Andrea Cafiero Alessandra Garbuglia Elena De Blasi Andrea Maddaloni Chiara Villi Salvatore Illeggittimo Lorenzo Bernini Silvia Damato Mattia Castiglioni Emilio La Mura Maddalena Massalin Vincenzo Lanziello amp sound branding Michele Arnese Al Miseri Alessandra Acquafredda Subdivision Studio #BrandTransformation #DesignExcellence #Elica #ArtfullyInventive #Landor
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Marcus Ren liked thisMarcus Ren liked thisLeo Burnett is closing its Detroit office after the Publicis agency lost Cadillac, Buick and GMC creative.Leo Burnett to close Detroit office, lay off 79 after losing GM businessLeo Burnett to close Detroit office, lay off 79 after losing GM business
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Honors & Awards
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1st Place: AAF NSAC Regional (District XI)
American Advertising Federation
1st place winner for AAF District XI regional round. Awards also include: Best Paid Media/Earned Media Plan, Best Execution of Brand Partnership, and Best Presenter
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Shortlist: AAF NSAC National Finals
American Advertising Federation
Shortlisted for AAF 2022 NSAC Nationals
Languages
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Chinese
Native or bilingual proficiency
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English
Native or bilingual proficiency
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Creatives + AI: don’t panic, adapt. AI is changing how work gets done, but it can’t replace human judgment, emotion, and cultural insight. The winners will be creatives who use AI to amplify their impact. We put together a free resource on how to thrive in an AI-driven world: What AI does best (speed + scale) What humans do best (meaning + strategy) How to adapt: automate the busywork, keep the magic 👉 Get it here: https://lnkd.in/dVnJe-eU What’s one part of your creative workflow you’ll upgrade with AI next? Less Hype. More Pipeline. #BukuMarketing #DigitalMarketing #AI #Creatives #ContentMarketing #Branding #SMB #MarketingStrategy #DesignThinking #Growth
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