Michael Rosenfeld
Doylestown, Pennsylvania, United States
13K followers
500+ connections
About
25 years across agency, platform, and brand-side roles. I don't do surface-level. I go…
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Articles by Michael
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What Marketing Really Costs — And Why You Need a CMO Before You Need an Agency
What Marketing Really Costs — And Why You Need a CMO Before You Need an Agency
A straightforward guide for business owners in the $10M–$50M range. The Expensive Mistake Most Growing Companies Make…
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Manufacturing Authenticity: Branding in the New Age of Cannabis
Manufacturing Authenticity: Branding in the New Age of Cannabis
“You got that OG Kush?” Today’s consumers are far more knowledgeable about strains and products than in generations…
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Activity
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Craft Matters. Some identities begin long before opening a design file. For Julia, a small neighbourhood bakery built around homemade food and…
Craft Matters. Some identities begin long before opening a design file. For Julia, a small neighbourhood bakery built around homemade food and…
Liked by Michael Rosenfeld
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New Episode of Snark Available now! Matt and I speak to the beloved Global Head of Media at SharkNinja, Dave Kersey! This is a masterclass on…
New Episode of Snark Available now! Matt and I speak to the beloved Global Head of Media at SharkNinja, Dave Kersey! This is a masterclass on…
Liked by Michael Rosenfeld
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What are the results 2 weeks into Georgia’s new medical program??? The patient base has grown by 12% in the last month! 📈 Existing patients that…
What are the results 2 weeks into Georgia’s new medical program??? The patient base has grown by 12% in the last month! 📈 Existing patients that…
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One of the most difficult categories to achieve meaningful scale in is beverage. Here’s a list of why that is: Distribution is not velocity…
One of the most difficult categories to achieve meaningful scale in is beverage. Here’s a list of why that is: Distribution is not velocity…
Liked by Michael Rosenfeld
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Recently, I've been head down in the garden having fun with my team, but today, I'm pulling back the curtain on what's next for Green Horizons…
Recently, I've been head down in the garden having fun with my team, but today, I'm pulling back the curtain on what's next for Green Horizons…
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MJBizCon is 5 months out. You ready? MJBiz is one of the biggest shows in the industry. Its purpose has evolved over the years. Other shows have…
MJBizCon is 5 months out. You ready? MJBiz is one of the biggest shows in the industry. Its purpose has evolved over the years. Other shows have…
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MJBizCon is 5 months out. You ready? MJBiz is one of the biggest shows in the industry. Its purpose has evolved over the years. Other shows have…
MJBizCon is 5 months out. You ready? MJBiz is one of the biggest shows in the industry. Its purpose has evolved over the years. Other shows have…
Shared by Michael Rosenfeld
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Here are my three GOLDEN RULES FOR BUSINESS: Rule 1: Don't lose money Rule 2: Treat the money like it's your own Rule 3: When in doubt, refer to…
Here are my three GOLDEN RULES FOR BUSINESS: Rule 1: Don't lose money Rule 2: Treat the money like it's your own Rule 3: When in doubt, refer to…
Liked by Michael Rosenfeld
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"Quick and cheap is for your child's lemonade stand." Please take your brand seriously. So many companies out there think what the've landed-on…
"Quick and cheap is for your child's lemonade stand." Please take your brand seriously. So many companies out there think what the've landed-on…
Shared by Michael Rosenfeld
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Scott Sanderson
One of the biggest opportunities for agencies right now is hiding in plain sight - local restaurants. They run promotions every week — Taco Tuesday, Wing Wednesday, happy hour — but most have no cost-effective way to promote those specials beyond social followers. That’s a tiny audience! Before that was the most affordable opportunity available to them, but now AI and automation finally makes Google advertising accessible. For agencies, this opens the door to serving hundreds of small businesses profitably — without adding headcount. It’s an interesting shift happening in the market right now. https://lnkd.in/gujrjPC7
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