About
Experienced Product Designer working at the edge of design and technology. Currently…
Experience
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Education
Languages
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English
Native or bilingual proficiency
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CSS
Full professional proficiency
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Sass
Professional working proficiency
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HTML
Full professional proficiency
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Javascript
Professional working proficiency
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jQuery
Full professional proficiency
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Daniel L.
Most designers say they want impact. What they really want is proof. At scale, I had to formalize proof. I once built a quarterly UX strategy using Jared Spool's Persuasive Metrics to connect design decisions to revenue. A 2% reduction in onboarding friction translated into six figures in retained revenue. That was the language the room spoke. Dashboards. Quarterly reviews. Attribution models. Impact had to be quantified before it was believed. Now I’m at a tiny startup. Last week, a customer Slacked: “Magemetrics saves me days on campaign reports.” Following the rebrand, a prospect opened the site and said: “Okay. This feels serious.” These calls felt different: less explaining, fewer objections, more trust. No attribution model. No presentation. Just behavior changing in real time. Here’s what’s different: In enterprise, proof arrives as numbers. In startups, proof shows up as decisions. Enterprise feedback arrives filtered and quarterly; startup impact is immediate. Doubt slows deals. Confidence speeds them up. Immediacy forces clarity. You take fewer performative bets. You stop optimizing for presentations. You design to remove doubt. Because you’re not defending slides — you’re shaping what happens next.
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