Today,
Audirie was acquired by
Colibri Group.
I’m proud of that, and even more grateful for the path that landed us here.
Michael and I built Audirie with an exceptional, and exceptionally small, team who helped at important moments along the way.
We never raised VC. We tried early, but it didn't happen.
At the time, that felt like a constraint. In hindsight, it probably helped us. It forced us to be ruthless in what we were building and to target profitability from the outset.
Audirie also didn’t start as the company it ultimately became. While its mission has always been about improving people's communication skills, the actual product changed radically.
The initial idea was closer to a digital version of Toastmasters.
The first pivot happened during COVID, which pushed us into job interview practice. I like to think we built a great product, but a terrible business.
Our next pivot occurred with the first release of ChatGPT, when healthcare pulled us toward a sharper problem: helping professionals practise high-stakes conversations before they had to have them in real life.
Since then, Audirie has delivered more than 30,000 AI-powered simulations.
That still feels slightly strange to write, given how small the team is.
I don’t think our story is a universal startup playbook. We got things wrong - we built things that didn’t matter enough; we targeted the wrong markets.
But, for me, one lesson does feel clear:
AI doesn’t just change what a software company can build. It changes the shape of the company that can build it.
A small team, with enough focus, judgement and customer proximity, can now do things that used to require a much larger organisation.
The bottleneck becomes less about headcount and more about deciding what not to build.
Thank you to Michael,
Alexander,
Benjamin,
Linda,
Orion, our customers, partners and the small band of people who helped Audirie through each version of itself.
And thank you to
Shravan,
Prabhu,
David,
YiMing,
Joshua and the whole team at Colibri for giving Audirie a home where the mission can grow at a much larger scale. Colibri gives this work the reach we could not have built alone.
Very proud of the outcome and deeply grateful for the people and constraints that made it possible.
If you like reading press releases, you can read the full announcement in the comments.