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Professional with 10 years of experience in global marketing, project management, B2B…
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749 followers
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Liana Hale shared thisOur team at GetYourGuide is growing! If you're passionate about travel and want to work in a dynamic travel tech company with amazing culture and people, check out the postings below. We are looking for a Supply Project Manager and a Supply Project Coordinator to join the team and help us take our supply in the United States to the next level. If you are you interested or know somebody who might be interested, feel free to reach out for more info. https://lnkd.in/eYMrnwvZ https://lnkd.in/eDaTqRT9
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Liana Hale reacted on thisLiana Hale reacted on thisI can barely believe it myself — but after almost 8 long/short years, the time’s come to say sayonara to GetYourGuide. I’m taking The Leap into solopreneurship, helping travel brands build moats and reach new heights. More in a sec, but first… A word of deep thanks is in order. I am forever grateful to the 6(!) managers during my tenure who encouraged me to try big things and trusted me to build a brand. From a team of 1 (👋🏼) to a team of many, I had the rare, rare occasion to blend my love of data, with storytelling, with brand building, with marketing (not the same thing, guys) to create a blueprint that will live on, long after me. Johannes, Tao, Emil, Jean-Gabriel, Xavier, Josh — and many more who supported me in the B2B role — thank you. The thing I’m most grateful for, tho, is that it introduced me to the industry I now call “home”. If you’ve ever spoken to me, you know that I’m bananas about this industry — and the people, organisations, and brands that make it possible. So this is me👇🏼 prepared to take off (🤓), but in familiar airspace I’ve grown to love. If you work for a DMO, or attraction, or brand in the travel space, and have ever asked: “How do we attract new visitors?” “How can we better differentiate ourselves from our competitors?” “What should we say, to whom, when?” “How can we make our marketing budget work harder?” “What do visitors (really) want?” “How can we bridge the gap between our product and our campaigns?” Then I can help. Because I’ve seen it from both sides, and I bloody love the job, and I’m also bloody good at it. I’ll be at #ITB as a free agent. If you want to chat, or invite me to happy hour (jk, kinda), DM me. I would love to talk to you. ❤️ #Travel #DMO #Brand #experiences #marketing #destinations #tours #woop! Check out my site: annacashman . com
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Liana Hale reacted on thisLiana Hale reacted on thisIt’s hard to put six years into words — but this week, I wrap up an incredible chapter at GetYourGuide. I started as a Destination Manager for Boston and, over time, earned the opportunity to lead the East Coast and Eastern Canada region, growing alongside some of the smartest, most driven people I’ve ever met. I’ve been challenged, stretched, and supported in ways that made me a stronger leader and person. Together, we’ve built something truly special: deep partnerships, a thriving marketplace, and a team that never stopped believing in what we could make possible. To Johannes Reck & Tao Tao, my gratitude is infinite and I feel incredibly fortunate to have "grown up" under your leadership. It feels especially meaningful to be leaving at a moment when GetYourGuide has been profitable on an adjusted EBITDA basis for the past year, with revenue approaching €1 billion over the last twelve months. What a way to go out! It is a true testament to the people behind the scenes who made it happen. 🚀 I hold immense admiration for my fellow Americas Sales Managers, Kate Semenova & Oscar Liendo, whose exceptional leadership serves as a daily inspiration. Special recognition goes to my most recent manager, Chris Hohorst, who forced me to grow at 5x speed these last two years! Thank you for holding the bar high and pushing me to see my own potential. To my outstanding team - Peter Wasmund, Brian Scullin, Alexandra Buxton, Laura von der Heyde, Kayla Schwartz - your commitment to excellence has been a source of invaluable learning. Lastly a heartfelt thank you to our activity partners throughout the region for the collaboration, trust, and laughs along the way. I’m endlessly proud of what we’ve accomplished together. As for what is next, I’m not done with experiences just yet 😉
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Liana Hale reacted on thisLiana Hale reacted on thisExciting Career Update! This week marked my first as Vice President of Sales at One Times Square, the newly reimagined home of the New Year's Eve Ball Drop. I'm looking forward to collaborating with partners old and new as we bring fresh energy and global visibility to one of the world's most iconic stages. Let's build something incredible together! #newjobalert #onetimessquare #nyctourism
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Liana Hale reacted on thisLiana Hale reacted on thisHard to believe it’s already week three at Airbnb as Platform Partnerships Lead for Experiences! Joining this team has been such an energizing reset — new people, new perspectives, and a shared passion for helping guests connect with the world in meaningful ways. Extremely grateful for the warm welcome and excited for what’s ahead. 🚀
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Liana Hale reacted on thisLiana Hale reacted on thisAlumni Spotlight on Miyuki Miyagi ’08! Miyuki is currently starring in the Off-Broadway production of Beau: The Musical, a country western rock show that’s capturing hearts and making headlines! Critics are praising the show’s emotional storytelling, high-energy music, and standout performances, including Miyuki’s. Previews for Beau start October 13th , and we’re so proud to see Miyuki shining on stage and sharing her talent with the world!
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Liana Hale reacted on thisLiana Hale reacted on thisI’m excited to begin a new chapter this week at A&O Shearman as a Senior Business Development Manager. Thank you to everyone who supported me during the search. I’m looking forward to working with the firm’s world-class lawyers and support team.
Experience
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Education
Volunteer Experience
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Academic Tutor
Sojourner House
- 8 months
Children
• Led tutoring sessions for children ages 4 through 13 in all academic subjects
• Organized activities for children of families living in the shelter -
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Volunteer
FriendshipWorks
- 2 years 8 months
Social Services
The mission of FriendshipWorks is to reduce social isolation, enhance quality of life, and preserve the dignity of elders in Greater Boston.
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