Laurence Vincent
Santa Monica, California, United States
3K followers
500+ connections
About
Larry Vincent is an accomplished marketing consultant and educator with over 25 years of…
Articles by Laurence
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Deactivation
Deactivation
With news of the Cambridge Analytica breach, Facebook is facing one of the biggest brand challenges in its history. But…
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Slacktivism
Slacktivism
Cause leaders have inherited a powerful suite of tools in social media. However, social media has also amplified a…
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When Consumers Delegate
When Consumers Delegate
Delegation is a management mantra. But consumers also find delegation valuable, especially when they have a hard time…
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How Curiosity Closes Sales
How Curiosity Closes Sales
Curiosity is one of the most powerful human emotions, and it holds ample potential for marketers. In my latest Findings…
1 Comment -
More Than a March
More Than a March
The 2018 Women's March over the weekend caps a year of striking momentum for the cause of women in America. But…
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Choice Without Preference
Choice Without Preference
Most marketers subscribe to the belief that preference leads to choice. And that's often the case.
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Sense and Psychology
Sense and Psychology
Humans have five senses, but most marketing targets only two. A new study suggests that's a big mistake, as some human…
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Cash or Service?
Cash or Service?
Americans gave a record-setting $390 billion to charity in 2016. More than 70% of that sum came from individuals, which…
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Don't Call Them Pets
Don't Call Them Pets
America is in the midst of a pet boom. The pet care industry has been growing faster than US GDP.
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From Social to Sales
From Social to Sales
The holiday shopping season is back and the forecasts look robust for online retailers. As more brands switch their…
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Activity
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So proud of Andrew Austen, his brother and caddie Chris P Austen, and the other competitors at the United States Golf Association (USGA) Adaptive…
So proud of Andrew Austen, his brother and caddie Chris P Austen, and the other competitors at the United States Golf Association (USGA) Adaptive…
Liked by Laurence Vincent
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Something two and a half years in the making is dropping soon! 25 researchers. 9 countries. One question about advertising. What if advertising’s…
Something two and a half years in the making is dropping soon! 25 researchers. 9 countries. One question about advertising. What if advertising’s…
Liked by Laurence Vincent
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I'm back on the USC campus and it feels so good! I’m thrilled to share that I am the new Assistant Director of the USC Brittingham Social Enterprise…
I'm back on the USC campus and it feels so good! I’m thrilled to share that I am the new Assistant Director of the USC Brittingham Social Enterprise…
Liked by Laurence Vincent
Experience
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Education
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Publications
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Brand Real: How Smart Companies Live Their Brand Promise to Inspire Fierce Customer Loyalty
AMACOM Books
See publicationCompanies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere.
Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven…Companies are forever being more creative in their branding strategies, building identities ranging from the warm-and-fuzzy to the ultra-cool and edgy. But it seems that many of these enterprises forgot that a brand, at its heart, is a promise to deliver. If the brand experience does not live up to that promise, customers will take their business elsewhere.
Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies.
Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands—logos, advertising, imagery, communications—directly to the core elements of business strategy and forge a powerful and lasting connection with their customers.
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After work routines in your 20s and 30s are rarely the glamorous montages social media sells you. Some pick up the kids. Some open the laptop again.…
After work routines in your 20s and 30s are rarely the glamorous montages social media sells you. Some pick up the kids. Some open the laptop again.…
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I’m happy to share that I’ll be joining Amazon Web Services (AWS) as a Senior Financial Analyst! As I wrap up my MBA journey at USC Marshall School…
I’m happy to share that I’ll be joining Amazon Web Services (AWS) as a Senior Financial Analyst! As I wrap up my MBA journey at USC Marshall School…
Liked by Laurence Vincent
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🇯🇵 What a privilege to travel to Kyoto for three amazing events. First, I led a roundtable on technology facilitated gender based violence at the…
🇯🇵 What a privilege to travel to Kyoto for three amazing events. First, I led a roundtable on technology facilitated gender based violence at the…
Liked by Laurence Vincent
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Your Official Unofficial USC EMBA Tailgate Committe for Season 9 has been activated! Are you an #EMBA alum whose cohorts aren't in the know, but…
Your Official Unofficial USC EMBA Tailgate Committe for Season 9 has been activated! Are you an #EMBA alum whose cohorts aren't in the know, but…
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Zoe Scaman
“That shift, from sadness to mastery, reveals something important about this moment. The conversation around AI and work has calcified into two camps. The doomers say we’re all going to be replaced, and the boosters say everything will be fine. Neither camp captures what it actually feels like to live through this. The truth is messier. You can hold wonder and grief in the same hand, mourn a version of yourself while sprinting toward a new one.” “There’s a common assumption that younger workers will adapt more easily and older ones will resist. But the dividing line isn’t generational—it’s dispositional. Willingness to change seems to operate as an independent variable, cutting across age and seniority in ways that defy easy categorization. I’ve watched 15-year industry veterans pick up these tools and absolutely crush it, while some recent graduates treat AI as an abstraction to be debated rather than a tool to be used.” “If anything, this shift is teaching me what it is like to be human again—not human in the romantic, AI-can-never-replace-us sense, but human in the uncomfortable sense, the part where you have to let go of the thing you were in order to become the thing you might be. That’s always been the hardest part, long before AI. The technology just made it impossible to ignore.” https://lnkd.in/eEGPxXUG
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