About
With over 27 years of experience as Founder and CEO of Zer0Frixion, I specialize in…
Services
Articles by Larry
Activity
7K followers
Experience
Volunteer Experience
Projects
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Exenta
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A "ground up" redesign of the sales data culture, Salesforce driven sales data creation and Salesforce architecture. Result...a shift from "tech stack resentment and poor data accuracy" to a user and management mindset of "I do my job better using the system."
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Vohra Wound Care
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See projectBegan with the triage of a corrupted Account & Contact database. The engagement evolved into a complete redesign of their Salesforce instance and associated technologies.
Mentoring both staff and management on the strategies around managing their business by leveraging a combination of culturally driven "Best Practices" with system compliance resulting in accurate data used to drive actionable conclusions. -
Fashion Snoops - Interim Chief Revenue Officer
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Management and/or participation in all revenue related areas...Sales organization and strategy, marketing and sales automation, product strategy, compensation and investment opportunities.
Complete redesign and implementation of sales and marketing tech stack. Re-organization of sales and service teams. 50% sales increase year on year. -
Albany Center of Economic Growth
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Complete redesign of their Salesforce and associated tech stack. Transitioned CEG from Salesforce Classic to a customized instance of Salesforce Lighting.
Introduced sales strategies and tools into the system architecture to give greater visibility into client opportunities and sales activities. -
Trendalytics
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Acting as an interim CSO. Trendalytics is a technology startup that is aggregating, leveraging and quantifying the vast amount of data being created in the search and social network "ether" to facilitate the product and product related decisions being made in both the supply and distribution channels of fashion and apparel.
It is a trend industry game changer.Other creatorsSee project -
Quench
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Redefined sales and client service process. Designed a Salesforce architecture to...
- support the revenue strategy across all titles and functions contributing directly and indirectly to revenue.
**Acquired by Culligan
- Provide analytics to facilitate high value activity
- Provide analytics to provide strategic insights to middle and upper management
- Create a system that overcomes the issues of user compliance and data integrity
- $38M Venture Round 2014Other creatorsSee project -
Procurian (Acquired By Accenture Sept. 2013 $375 million)
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- Redesign of Sales & Activity Processes and the supporting Salesforce.com structure
- Built the Salesforce.com platform to support multiple businesses and business models under 1 platform with consolidated reporting & analyticsOther creatorsSee project -
Channel Intelligence (Acquired By Google Feb 2013 $160 million)
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- Total rewrite of sales and contract process and terminology
- Re-design Salesforce customization to provide "high integrity / actionable" data & analytics
- Established, wired and trained on "Rules of Engagement" resulting in improved compliance and adoption
- Quantification of the sales strategy through the use of Salesforce customizationOther creatorsSee project -
Shopsy
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Shopsy is a shopping engine that uses your Style DNA to deliver head-to-toe custom outfit recommendations. You can search and filter looks, lock in items, dynamically REMIX any look by price or color in seconds, and of course buy and share.
Scope of work includes: Outsourced COO role during Techstars Boston Spring Class of 2012; Participated in all aspects of the business including: Strategy; HR; Team building and management; redesign of brand and application interface; product…Shopsy is a shopping engine that uses your Style DNA to deliver head-to-toe custom outfit recommendations. You can search and filter looks, lock in items, dynamically REMIX any look by price or color in seconds, and of course buy and share.
Scope of work includes: Outsourced COO role during Techstars Boston Spring Class of 2012; Participated in all aspects of the business including: Strategy; HR; Team building and management; redesign of brand and application interface; product management; fundraising; development of all investment materials including executive summary; financial models; PPT deck for demo day; pitch meetings.Other creatorsSee project -
ResourcePro
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Restructuring of the sales pipeline strategy and definitions with associated activity structures. Migrated legacy data from Siebel CRM to a customized Salesforce.com strategic customization solution and trained the users in process and strategy.
Other creatorsSee project
Languages
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English
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