Kim Giroux

Three things billable hours cap at agencies: → Revenue: Bound by headcount, not value → Talent retention: High performers burn out fastest → Growth: Any dip in demand hits the bottom line immediately The agencies outperforming their peers right now have one thing in common: they've decoupled their pricing from their hours. They're building leverage — through smarter tooling, productized services, and outcome-based retainers. Our latest blog breaks down exactly how they're doing it. Learn more: https://wfl.io/46lGvtW

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𝐌𝐨𝐬𝐭 𝐭𝐞𝐚𝐦𝐬 𝐚𝐫𝐞 𝐬𝐭𝐢𝐥𝐥 𝐭𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐀𝐁𝐌 𝐥𝐢𝐤𝐞 𝐚 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐥𝐢𝐬𝐭 - 𝐧𝐨𝐭 𝐚 𝐬𝐲𝐬𝐭𝐞𝐦. In 2025, ABM only works when it’s built on signals, not static personas. Timing, readiness, and real buying intent reshape everything from messaging to sequencing. 𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐭 𝐀𝐁𝐌 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐰𝐡𝐲 𝐚𝐧 𝐚𝐜𝐜𝐨𝐮𝐧𝐭 𝐢𝐬 𝐦𝐨𝐯𝐢𝐧𝐠 - 𝐧𝐨𝐭 𝐰𝐡𝐨 𝐭𝐡𝐞𝐲 𝐚𝐫𝐞. Personas show you the profile. Intent shows you the moment. And the biggest mistake we see? 𝐍𝐨 𝐬𝐞𝐪𝐮𝐞𝐧𝐜𝐢𝐧𝐠. Sending the same message to every account collapses your ABM performance before it even begins. Intelligent ABM adjusts your sequence based on readiness, not guesswork. If you’re upgrading your ABM in 2025, this framework is your starting point. #marketwavegen #abm #accountbasedmarketing #b2bstrategy

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Is lead volume leading you in the wrong direction? PPC marketers are taught to chase lead volume — more clicks, more conversions, more leads. But here’s the truth 👉 Experts are saying steer clear of lead volume as a core metric. Why? Because it doesn't prove or improve ROI (what clients really care about). This article breaks down: 📉 Why volume-based goals create blind spots 💰 How lead quality impacts your ad budget 🔁 The smarter shift toward value-focused optimization You’ll learn why chasing quantity often means ignoring what actually drives revenue — and how top agencies are flipping the script. 📈 Don’t get stuck measuring what doesn’t matter. 👉 Read the full article: https://lnkd.in/gnsfeAsj #PPCMarketing #LeadQuality #MarketingROI #DigitalAdvertising #Attribution #WhatConverts

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Hey Agencies. We've noticed a lot of performance agencies lose enterprise deals (or see high churn) because the client's underlying GTM strategy and competitive positioning are weak. If you run a performance marketing or ad agency, you know the frustration: Your team builds a flawless campaign, but the client churns because their Unique Value Proposition is weak, their pricing is wrong, or they fundamentally misunderstand their Ideal Customer Profile. That is where we step in. 🤝 Who We Are At TelosVector, we are a strategic advisory firm focused on turning insight into your strategic advantage. We do not run ads; we build the engine behind them. We provide the deep market intelligence and actionable roadmaps required to scale. Our core deliverables include: Competitive Intelligence Deep Dives: Deconstructing competitors' strategies, marketing funnels, and product vulnerabilities. Go-to-Market (GTM) Strategic Playbooks: Actionable blueprints for market entry, pricing strategy including validated ICPs and strategic messaging. Embedded Fractional CMO Leadership: High-level strategic expertise integrated with hands-on execution to guide the overarching growth engine. Who We Are Looking For We are looking to partner with elite Performance Marketing and Advertising Agencies who want to win larger enterprise deals and drastically reduce client churn. [The Partnership] By partnering with TelosVector, your agency gains a dedicated "Strategy Desk." We build the foundation: We conduct the market landscape mapping, craft the data-backed brand positioning, and build the multi-channel execution plans. You drive the execution: Your team deploys the capital, runs the campaigns, and scales the metrics with total confidence. Whether as a white-label strategy arm for your agency or through a co-pitching model for major accounts, we act as the single source of truth that aligns product, marketing, and sales. Let's chat about partnering up to help you win and retain larger accounts. 📩 Send us a DM or drop a comment below, and let's discuss how a TelosVector partnership can scale your agency's win rate. Email ID : info@telosvector.com / contact@telosvector.com For more details please visit : https://telosvector.com/

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