“I had the distinct pleasure of working with John in a variety of different capacities over 15 years. He is smart, strategic, thoughtful and always worked collaboratively with integrity. A stand-up individual who I respect greatly, thanks for your partnership John! ”
Activity
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I am thrilled to share that I have stepped into a new role as the PepsiCo Global Business Lead at OMD. It is not lost on me what a privilege it is…
I am thrilled to share that I have stepped into a new role as the PepsiCo Global Business Lead at OMD. It is not lost on me what a privilege it is…
Liked by John VanderPloeg
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🚗🔥 Nissan just turned a calendar date into a brand moment — and honestly, it’s one of the smartest organic marketing plays we've seen this…
🚗🔥 Nissan just turned a calendar date into a brand moment — and honestly, it’s one of the smartest organic marketing plays we've seen this…
Liked by John VanderPloeg
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Looking forward to the ASA Chicago Chapter's May Luncheon with a presentation on "A Practical Clinical Programming Journey: From Source Data to…
Looking forward to the ASA Chicago Chapter's May Luncheon with a presentation on "A Practical Clinical Programming Journey: From Source Data to…
Shared by John VanderPloeg
Experience
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Education
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Publications
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Applying Social Data and Graph to Multichannel Strategies
Direct Marketing Association
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Data Storytelling for Empowering your Customers and Members
American Statistical Association
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The Rise of the Data Driven Customer Journey
Digital Analytics Association
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Using NLP to Reevaluate Historical Documents
Illinois Mathematics and Science Academy
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Using Search and Social Media Trends to Measure Integrated Marketing Activity
Advertising Research Foundation
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LinkedIn User
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Today is a monumental day for us at Nissan! We're thrilled to celebrate our V6 engines, a true testament to our commitment to innovation and…
Today is a monumental day for us at Nissan! We're thrilled to celebrate our V6 engines, a true testament to our commitment to innovation and…
Liked by John VanderPloeg
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Infiniti USA and Nissan USA are undergoing a significant executive shift in their marketing departments. Shelley Pratt has transitioned to Nissan as…
Infiniti USA and Nissan USA are undergoing a significant executive shift in their marketing departments. Shelley Pratt has transitioned to Nissan as…
Liked by John VanderPloeg
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For decades, the V6 has been the beating heart of some of Nissan Motor Corporation's most iconic vehicles. It’s more than an engine. It’s a symbol of…
For decades, the V6 has been the beating heart of some of Nissan Motor Corporation's most iconic vehicles. It’s more than an engine. It’s a symbol of…
Liked by John VanderPloeg
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A year ago, I came back to Nissan Motor Corporation with a belief: we needed to return to the heart of who we are. Put product first. Move with…
A year ago, I came back to Nissan Motor Corporation with a belief: we needed to return to the heart of who we are. Put product first. Move with…
Liked by John VanderPloeg
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Huge appreciation for colleagues like Ponz Pandikuthira, Christian Spencer & Kurt Rosolowsky for leading the charge on the 2027 Rogue Hybrid e‑POWER.…
Huge appreciation for colleagues like Ponz Pandikuthira, Christian Spencer & Kurt Rosolowsky for leading the charge on the 2027 Rogue Hybrid e‑POWER.…
Liked by John VanderPloeg
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They say the only constant is change, but when change looks like this, you embrace it with everything you’ve got. The launch of the INFINITI QX65…
They say the only constant is change, but when change looks like this, you embrace it with everything you’ve got. The launch of the INFINITI QX65…
Liked by John VanderPloeg
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In 1963, a newspaper predicted that one day we would carry telephones in our pockets. It reads like a remarkable foresight, but it was actually…
In 1963, a newspaper predicted that one day we would carry telephones in our pockets. It reads like a remarkable foresight, but it was actually…
Liked by John VanderPloeg
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Iowa corn is ELITE. Iowa Men's Basketball is headed to the Elite 8 for the first time since 1987! 🏀 🖤 💛
Iowa corn is ELITE. Iowa Men's Basketball is headed to the Elite 8 for the first time since 1987! 🏀 🖤 💛
Liked by John VanderPloeg
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96 men died building the Hoover Dam, but they finished anyway. They worked in 120° heat, on sheer canyon walls, hundreds of feet above the Colorado…
96 men died building the Hoover Dam, but they finished anyway. They worked in 120° heat, on sheer canyon walls, hundreds of feet above the Colorado…
Liked by John VanderPloeg
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I'm very pleased and excited to announce that I'm DePauw University's commencement speaker this year! I owe big thanks to Drs. Lori S. White, Dave…
I'm very pleased and excited to announce that I'm DePauw University's commencement speaker this year! I owe big thanks to Drs. Lori S. White, Dave…
Liked by John VanderPloeg
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February delivered…and the team continues to raise the bar! Across the Americas, we’re not just competing. We’re winning with consistency, discipline…
February delivered…and the team continues to raise the bar! Across the Americas, we’re not just competing. We’re winning with consistency, discipline…
Liked by John VanderPloeg
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The AI videos supercharging Russia's online disinformation campaigns https://lnkd.in/grA_AUaT
The AI videos supercharging Russia's online disinformation campaigns https://lnkd.in/grA_AUaT
Liked by John VanderPloeg
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Nissan is driving for double-digit retail growth in 2026, fueled by its lineup of U.S.-made light trucks. At the brand’s NADA Show meeting, Nissan…
Nissan is driving for double-digit retail growth in 2026, fueled by its lineup of U.S.-made light trucks. At the brand’s NADA Show meeting, Nissan…
Liked by John VanderPloeg
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As someone who takes both football and snacks very seriously, I feel personally seen by the Nissan Dip Seat 👀 The 2026 Rogue is ready for families,…
As someone who takes both football and snacks very seriously, I feel personally seen by the Nissan Dip Seat 👀 The 2026 Rogue is ready for families,…
Liked by John VanderPloeg
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I just returned from the National Automobile Dealers Association (NADA) Show in Las Vegas, where we met with our Nissan Motor Corporation and…
I just returned from the National Automobile Dealers Association (NADA) Show in Las Vegas, where we met with our Nissan Motor Corporation and…
Liked by John VanderPloeg
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Tom Lehrer, satirist and mathematician, pulled a prank on the NSA that went undiscovered for 60 years. 🕵️♂️ In 1957, while working there, he snuck…
Tom Lehrer, satirist and mathematician, pulled a prank on the NSA that went undiscovered for 60 years. 🕵️♂️ In 1957, while working there, he snuck…
Liked by John VanderPloeg
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Playing it safe is no longer playing to win for financial brands. Kantar's recent Creative Trends Report reveals financial services ads consistently underperform across every metric. The root problem? Brands are speaking from the Institution, not to the Individual. The path forward isn't about making ads "less boring" - it's about building brands that are more human, more relevant, and more ready for the future. Our analysis shows emotionally powerful ads are 3.1x more likely to boost brand appeal, while highly relevant digital ads drive 69% higher purchase intent. The strongest performers like Mastercard and Capital One are prioritizing meaningful difference over category conventions. Ready to break the formula? Learn five strategic imperatives for creative breakthrough: https://lnkd.in/gAKkJfKm
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