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Heley Patel shared thisWith less than one month and a few projects away from graduating with my Master's degree from McCombs School of Business, The University of Texas at Austin, I couldn’t be more thrilled to announce that I will be starting at L'Oréal in Revenue Growth Management. My 16-year-old self is still in shock! To all my professors, mentors, advisors, and classmates, thank you for making online school and navigating post-undergrad life so much more fun and enriching. To my soon-to-be L’Oréal RGM team, I appreciate your warm welcome and can’t wait to meet you all this summer!
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Heley Patel posted thisThis past Friday, my team (Rissa Broudy, Megan Zimmerhanzel, Scott Manis) and I placed FIRST in The McCombs Marketing Challenge against 22 fellow MSM and MBA teams! On top of that, I received a top presenter award! Sponsored by Bumble, we were given one week to prepare a strategy and give recommendations for a current challenge Bumble is facing due to COVID-19. Though this past week was tough, we enjoyed every step of the process. We are so grateful for the opportunity we had to showcase our analytical and creative skills and learn from top executives in the industry, including The Hershey Company, Peloton Interactive, PepsiCo, and Prophet. We are also incredibly grateful for the outpour of support from our professors, mentors, and classmates. Thank you McCombs School of Business, The University of Texas at Austin and McCombs Center for Consumer Insight and Marketing Solutions! We had so much fun representing our cohort and being the first MSM team to ever place first!
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Heley Patel posted thisExcited to announce I will be joining @MWWPR's Research and Insights team as a Summer Associate! Thank you to everyone who guided and supported me!
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Heley Patel liked thisHeley Patel liked thisWe are pleased to welcome Derc Kaya to Meister Seelig & Schuster as an Associate in the firm’s Corporate & Securities Practice. Dercem focuses her practice on corporate transactions, including mergers and acquisitions, public and private securities offering and other transactional matters across a variety of industries, including technology, media, life sciences and consumer products. Learn more about Dercem here: https://lnkd.in/eXHbNquG #CorporateLaw #MergersAndAcquisitions #LawFirmNews
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Heley Patel liked thisHeley Patel liked thisI was so excited to see our exclusive Ceramic Apricot colorway come to life with Amazon today. When the opportunity came to create an exclusive launch for a key retail partner, we knew this vibrant, summery orange would stand out across Amazon’s premium beauty placements. A fun example of how thoughtful product storytelling and strategic partnerships can create real impact. Grateful to collaborate with an incredible team as we continue to grow our partnership with Amazon. 🧡🍊Lexi Seiden Caroline O'Connell Kimbell DeYoe Nicholas F.
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Heley Patel liked thisHeley Patel liked thisYesterday was DAY 1 and I could not be more excited! I am thrilled to announce that I have joined Evermark as Vice President of Field Sales covering Target, Grocery, Drug, and Emerging Channels! Evermark is home to some of the most iconic, trusted brands in beauty and personal care including Suave, ChapStick, Q-tips, Caress, St. Ives, Noxzema and Pond’s. These are brands that people grew up with, trust deeply, and use every single day. The equity is real, the potential is enormous, and we are just getting started. What makes this even more special is the team. From the very first conversation I knew this was different..the energy, the vision, and the genuine excitement about what we are building together is unlike anything I have experienced. Daniel Alter Rachel Behm Amy Nemeth Kristopher Widener: I cannot wait to get to work with you and this incredible team. To my new Evermark family…let’s go build something together! The best is yet to come! I also want to give a huge shoutout to Cynthia Stoldt, an exceptional executive recruiter who made this process seamless from start to finish. I’m so glad I took the call! If you are looking for top talent or your next opportunity in CPG, she is the person to call. You are the best! #Evermark #NewChapter #DayOne #CPG #Beauty #PersonalCare #Grateful #LetsGo
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Heley Patel liked thisHeley Patel liked thisIt has been such a privilege to work on Cerave during such a transformational time for the brand. I am immensely proud of what we were able to achieve over the last 5 years. We: 💙 Solidified CeraVe’s position as a market leader in skincare. 💙 Scaled the cleanser business to become the #1 brand in the category. 💙 Executed industry-disrupting, & award-winning campaigns like "Cleanse Like a Derm" and "Heads of CeraVe." 🛀 And of course, led our historic expansion into Haircare, achieving the #1 category launch since at least 2020. A huge thank you to everyone who believed in me and helped push me along the way in my journey to become a better marketer and leader: Esther García, John M. Reed, Jaclyn Marrone, Tina Fair, Damien Favre, Marc Toulemonde, Penelope Giraud, in addition to the countless others across the marketing and cross-functional teams throughout the years. And of course a very special shoutout to Jasteena Gill for your guidance and mentorship throughout most of my tenure at L'Oréal. I certainly wouldn't be where I am without you. I am incredibly humbled and ready to take on a new challenge at L'Oréal Paris U.S. Thanks for the opportunity Laura Branik Gisele Valle. Let's do this!
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Heley Patel reacted on thisHeley Patel reacted on thisAfter an incredible journey leading US Marketing for L'Oréal Paris Skin Care, I'm thrilled to share that I'm stepping into a new chapter at Garnier 💚 as Head of Brand Image & Experience for the US. ✨ Reflecting on my time with L'Oréal Paris, I am both grateful and proud of what our team accomplished together. 🙏 From launching breakthrough skincare innovations to connecting with consumers in meaningful ways, it has been a true privilege to work alongside such a passionate, talented group of people. Thank you to each and every one of you who made this chapter so unforgettable. ❤️ Now, I couldn't be more excited to be BACK in the Garnier family! 🌿 The brand is at a dynamic inflection point — with a bold new vision rooted in high-tech nature🌍, wellness 🧘, and a new promise: Made to Feel Good. 💫 I’m energized to help shape this next chapter of the Garnier master brand in the US across Skincare, Haircare, and Hair Color. Thank you to my leaders, mentors, and teams for your continued trust and support. 🙌 Here’s to new beginnings, greener futures, and building the future of Garnier! 🚀✨ Sandra Villarreal Ali Goldstein Tina Fair Laura Branik Albert L. Gisele Valle MARC BALAND Sarah Santos Mathias ROCHERIEUX Ingrid Amsellem-Cotte Marie Julie MONNOT Nola Lawless Mikayla Brune Robyn T. Esses Chelsea Beckelman Margaret Uy Balanda Atis Alexander Atkins Katie Heelon Hannah Morris Ramirez Mathieu VILLALPANDO Miranda Spears Jackie Gitkin Maya Christianson Caitria Sands Nashelly Messina Courtney Zhe Tran Le Christine Weir @KellyRipa #LOreal #LOrealParis #Garnier #GreenBeauty #MadeToFeelGood #BrandExperience #BrandImage #NewBeginnings #MarketingLeadership
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Heley Patel liked thisHeley Patel liked thisEssie Just Rebranded. Here's Why It Matters. essie has rolled out a rebrand featuring campaigns that spotlight its iconic shades. At first glance, this might not seem revolutionary. But here's why it's smart: 1. Legacy brands are fighting for Gen Z attention Essie isn't new. It's been around since 1981. But in 2026, nostalgia is currency. if you update the packaging and storytelling for modern audiences. 2. "Iconic shades" = emotional anchors Certain Essie colors (Ballet Slippers, Bordeaux, Mademoiselle) aren't just nail polish. They're cultural references. By centering the rebrand on these shades, Essie is betting on recognition + memory. 3. The rebrand makes the category feel premium again In a world of cheap gel manicures and press-on nails, traditional nail polish needs to justify its place. Essie's rebrand elevates the ritual of painting your nails at home. The psychology: When a legacy brand refreshes without abandoning its heritage, it signals "we're evolving." And that's exactly what keeps multi-generational brands alive.
Experience
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Education
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The University of Texas at Austin
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Coursework: Data Analysis/Visualization, Digital Marketing and Measurement, Dynamic Pricing, Consumer Behavior, Marketing Metrics, Financial Management, Design Thinking for Innovation, Product and Brand Management, Venture Strategy, Capstone (Client: Springbox, a Prophet Company)
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Volunteer Experience
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Play Leader
Austin Child Guidance Center
- 5 months
Spending 4+ hours/week leading play sessions for children in mental health counseling
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Volunteer
Big Love Cancer Care
Children
Projects
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Center for Consumer Insights & Marketing Solutions Case Challenge
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See projectPlaced First and won Top Presenter
Client: Bumble -
Media Planning, Client: Pit BBQ, Austin, TX
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• Constructed an extensive campaign with focus on media investment, budgeting and strategic communication recommendation
• Won Best Presentation among 25 competing teams
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Strategies in Public Relations, Client: USCryotherapy, National
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• Identifying key problems in the company’s brand marketing using analytics and crisis control to create substantial outreach plans
Honors & Awards
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Dean's List
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Recommendations received
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