About
Strategic marketing leader with 6+ years of experience driving brand awareness, demand…
Articles by Hannah
-
How Liquid Death is Killing the Marketing Game
How Liquid Death is Killing the Marketing Game
88% of consumers say authenticity is important when deciding what brands they like and support. So how does one make…
10 Comments
Activity
2K followers
-
Hannah Conrad reposted thisHannah Conrad reposted thisLast-click only tells part of the story. The Halo Report from WorkMagic found that 31.7% of Pinterest-driven incremental sales happen beyond the advertiser’s own website—sales that never show up in last-click reporting. To see the true impact of your Pinterest campaigns, you need to see performance across channels, not just on your own site. Read the report to learn more about Pinterest’s incremental value beyond last-click 👉https://bit.ly/4v9Wftr
-
Hannah Conrad reposted thisHannah Conrad reposted thisAt Cannes Lions this week, advertisers joined Pinterest and partners AppsFlyer, Instacart, LTK and Zillow for a beachside happy hour. We dug into what's next in performance marketing, shopping and creator discovery. Thank you to everyone who joined us IRL and helped make this year’s Cannes unforgettable!
-
Hannah Conrad shared thisChatGPT2.0 can create variations of your top-performing creatives. I pulled CeraVe's current creatives from the Google Ad Library, put them into ChatGPT, and asked it to generate versions. This is what it created in seconds from a single. Are we speeding up ideation, or does it lower the bar for originality? Imagine what ChatGPT2.0 can create with a brand guide, more creative direction, and the copy that should be included.
-
Hannah Conrad posted thisThe new product placement isn't in commercials or even during your show/movie. It's at the post-game podium. For years, sponsored products lived quietly in the background of press conferences, a logo here, a bottle there. Now, athletes are turning those placements into live content. Recently, Anthony Edwards and Karl-Anthony Towns have garnered viral attention from their post-playoff game interviews, where they were seen drinking and reacting to trying a Gatorade. Now the internet is in a frenzy. Was it scripted? Was it real? If Gatorade endorses Ant and Kat, does that need to be disclosed, or is Gatorade’s partnership with the NBA good enough?
-
Hannah Conrad shared thisI went to Coachella for the first time. Last weekend, almost 100 people were arrested at the festival. I was not one of them. However, as someone with legal marketing experience, I kept thinking that California criminal defense firms had completely missed a great opportunity. Brands spent tens of millions on billboards, brand activations, and influencer trips. Meanwhile, one billboard on the I-10 from Palm Springs to LA could've generated dozens of fully attributable leads across three weekends.
-
Hannah Conrad shared thisContent recommendations that you'll want to save. On topic authority: I met with Michael Levitz, who showed me what he and Robin Tully are building at Forecast.ing, a tool for predicting and researching emerging topics. I asked how much content a brand needs to publish to become a leading voice on a topic. His answer: 16 pieces around a single content pillar, published all at once. On engine optimization: In Webflow's "Building Your Narrative" webinar, they shared that adding a table of contents to their blog drove a 40% lift in AEO traffic and 20% in SEO. On AEO: HubSpot just launched its new AEO feature alongside a guide with the suggestion to put your core answer in the first 40–60 words, then add detail. Which of these is your team already doing?
-
Hannah Conrad shared thisI just hit my message limit on Claude with a Pro account, so I checked the cost of upgrading to the Max plan. It turns out that the Max plan is almost six times more expensive than Pro. That feels like a pretty steep jump, especially compared to typical pricing structures in tech: Basic → Mid-tier: usually a 30–50% increase Mid-tier → Premium: often 100%+ increase If you're on the Max plan, do you think the 488% increase from $17 to $100+ is worth it?
-
Hannah Conrad shared thisMost people are using an AI tool they've outgrown. Not because it's the best, but because it was the first. If you've been curious about Claude, now's a good time to try it. They just added a feature that makes switching simple: Settings → Capabilities → Import Memory from Other AI Providers That way your context comes with you. Also worth turning on: "Generate memory from chat history." It makes Claude noticeably more useful over time. And the numbers back it up, the "QuitGPT" movement has been real. According to Forbes, Claude saw a 1,487% spike in sessions by early March 2026 with over one million new users signing up in a single day.
-
Hannah Conrad liked thisHannah Conrad liked thisAnother image of what my work day looks like in LA On set in LA that is! The perks of producing social and digital content for high-growth consumer brands usually leads you to stepping into a new office each week in some of the most hidden gems LA has to offer. The Rael team is one of Sloane's favorite brands to work with, especially when it comes to capturing lifestyle content on set. A scouted location only 1 hour outside of LA transported us to a summer vacation for your skin Watch the video here: https://lnkd.in/e6sJBJyV
-
Hannah Conrad liked thisHannah Conrad liked thisDelighted to share that I've joined Pinterest as an Integrated Marketing Specialist on the UK Business Marketing team! 📌 From saving references for creative projects to curating everyday style, Pinterest has always been my go-to for finding inspiration through unexpected discoveries and experimentation. I look forward to partnering with brands and agencies, empowering them to create advertising that genuinely resonates with Pinners. It's an absolute privilege to step into a team dedicated to driving this positive space forward, enriching how businesses and people alike thrive and find what they need online to confidently create their world offline. A huge thank you to Grace MacDonald and Finlay Knott for the warmest welcome, and to Aisling Seaver (Keogh) for facilitating such a seamless and supportive interview process! #Pinterest #B2BMarketing #IntegratedMarketing #UKMarketing #NewRole
-
Hannah Conrad liked thisHannah Conrad liked thisI am excited to announce that I have joined Synthesia as an Enterprise Account Executive, working alongside Aaron Gellhaus and Ryan Holleran. Synthesia is redefining how enterprises create video at scale, replacing expensive shoots and complex production workflows with AI-generated video that any team can produce in minutes. Looking forward to this next chapter!
-
Hannah Conrad liked thisHannah Conrad liked thisA reminder that you just need to start. Whatever idea you have, whatever you're dreaming of — it happens one step and one inch at a time.
-
Hannah Conrad liked thisHannah Conrad liked thisI still can't quite believe I'm typing this. We're going to SEPHORA. North America. When we started Ruka, hair extensions weren't part of the mainstream beauty conversation. But this was always about more. I wanted to build a fibre technology company. When retailers told us we could only launch online, I said absolutely not. Our customers need to experience hair in person, with a premium experience. Many said no. Now, for the first time in 20 years, we're relaunching a whole new category in Sephora. We'll be the ONLY hair extensions brand in Sephora, bringing bio-engineered fibres everywhere from Harlem to Times Square. The first ever braiding hair in Sephora. This is the biggest moment in our history, because accessibility has always been fundamental to the story. We invested in the R&D to reach millions and now we can. But as we know, the hard work begins here. Retail isn't a saving grace. It's an opportunity to keep building bigger. To everyone who's lifted us up, even when we haven't deserved it [especially when we haven't deserved it]: thank you. Shout out everyone who's made it possible - that list is very, very long but there are some special mentions I'll be sharing in a few posts over the next couple of weeks. Please keep helping us build this. #Rukaphora [don't care if the hashtag is cringey I love it lol]
-
Hannah Conrad liked thisHannah Conrad liked thisAnother successful project completed! 🎉👏 Our team recently wrapped up a retail store build out for Bombas, delivering the project ahead of schedule and under budget. That's the kind of results our clients can count on. ✅ Whether it's a single tenant improvement, a retail refresh, or a full commercial build out, we're committed to quality craftsmanship, clear communication, and dependable project management from start to finish. Planning a commercial project? We'd love the opportunity to earn your business! No project is too big or too small. Our team is ready to bring your vision to life. 🚀 Let's build something great together! 💪🏗️ #CommercialConstruction #GeneralContractor #RetailConstruction #TenantImprovement #ConstructionManagement #BuildWithConfidence #CommercialRenovation
-
Hannah Conrad liked thisHannah Conrad liked thisReach people who shop—not just scroll. 🛍️ The No. 1 reason people come to Pinterest is to shop. That means your brand is reaching an audience with intent, ready to discover and buy. Learn more: https://lnkd.in/e8P4bfNa
-
Hannah Conrad liked thisHannah Conrad liked thisHow can brands turn Pinterest intent into incremental growth? Gymshark, Pinterest Business and Smartly share a four-step framework for reaching high-intent shoppers, measuring the full journey and testing more effectively. Discover more: https://bit.ly/4wzMohv #ad #pinterestmarketing #performancemarketing #incrementalgrowth
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
-
-
Licenses & Certifications
Other similar profiles
Explore more posts
-
Eight Moon Media
Does your in-house or agency team need to understand the role of AI in their work? You know it matters, but you're not quite sure where to start. We've launched a three-hour, in-person training course to help you address these challenges. ✅ Understand how large language models (LLMs) work ✅ Find practical applications for PR through simple prompting ✅ Copywriting for LLMs ...and more! With practical exercises run by Chris Lee, who has been training comms professionals on all things PR, digital and social media since 2010. More here 👇 https://lnkd.in/eAVGP8Fd
-
The PR Habitat
AI is changing the game in communications, and we’re here for it. For Gen Z PR pros, tools like ChatGPT aren’t a threat—they’re a shortcut to sharper strategy. You just have to know how to ask the right questions. Here are 3 smart writing prompts to level up your AI game and become a stronger, faster content creator. Save this for your next writing block and tag a PR pro who needs this 👇🏽
1 Comment -
Evaporize Studio
Unpopular Opinion: Your content strategy isn't broken—your hook is. Stop letting great work fall flat! Before you hit publish on your next piece of content or social ad, try this simple tweak: 💡 TWEAK YOUR HEADLINE to be benefit-driven and specific, OR 🎬 ADD A 2-SECOND VIDEO HOOK that stops the scroll immediately. Which one are you tackling first on your next project? Let us know! 👇 #Save this post for your pre-publish checklist! #ContentStrategy #DigitalMarketing #ConversionOptimization #WebDesignTips #EvaporizeStudio
-
Mrkt360 Inc.
Social media management isn’t just community engagement. It’s a mix of: ✔ Strategy ✔ Goal-driven content ✔ Metrics tied to business results If your social channels aren’t driving outcomes, they’re not strategically managed. 🔎 Learn how to turn social media into a real growth channel 👇 https://lnkd.in/eHwgqhcK #SocialMedia #GrowthStrategy #DigitalMarketing
-
Asteris AI
🛠️ The AI Content Quality Check That Catches Generic Output You've generated content with AI. How do you know if it's good enough to publish? This simple quality check prevents most common AI content problems: THE COMPETITOR TEST: Could one of your competitors publish this exact same piece of content? If yes, it's too generic. If no, it might be good enough. This test works because it forces you to identify what's unique. Generic AI content lacks: - Proprietary data or insights - Company-specific examples - Unique perspective or positioning - Authentic brand voice - Expert knowledge that comes from experience The fix isn't better AI prompts. It's human injection of the elements that make content uniquely yours. That's the 30% in the 70-30 rule discussed earlier. Practical application: - Generate the content with AI - Read it and ask: Could a competitor publish this? - If yes, add specific elements only you can provide - Repeat the test until the answer is no This takes 10-15 minutes per piece but transforms generic content into differentiated content. It's the quality control step most teams skip, then wonder why their AI content doesn't perform. The companies winning with AI content have institutionalized this check. No content publishes until it passes the competitor test. Simple but effective. Source - https://lnkd.in/dS59hPCZ
-
The ChatGPT Marketer
Most marketers jump straight into prompting. Smart marketers do the pre-work first so their prompts hit harder and waste less time. Here are 6 ways ChatGPT can help you with pre-work: 1. Clarify the objective Prompt: I’m exploring a marketing task but I’m not ready to execute. Act as my strategist and help me figure out the goal, audience, and constraints. Don’t give me solutions — just ask questions and reflect back what you hear. 2. Identify must-have context Prompt: Before we start this project, help me list the information ChatGPT would need to deliver a strong, on-brief result. Think brand, audience, product, past results, and constraints. 3. Explore angles without locking in Prompt: I’m still shaping my thinking on this campaign. Let’s brainstorm possible directions, but no polished copy — just bullet points of potential approaches I could explore further offline. 4. Map the decision space Prompt: Help me map out the key decisions I need to make before I brief you. Give me categories and options, but don’t recommend one yet. I’ll go think about these before we proceed. 5. Build the skeleton of the brief Prompt: Let’s draft a placeholder brief together. You ask me for each section (goal, audience, assets, constraints) and I’ll fill it in. Then we’ll leave it incomplete so I can refine it before execution. 6. Surface risks and blind spots Prompt: Before I brief you, help me list potential risks, pitfalls, or blind spots in this project. Focus on what could derail the work or weaken the output, based on what you know so far. Don’t suggest fixes yet — just surface the issues so I can plan for them. — ♻️ Found this useful? Make sure to repost. If you want to turn this kind of thinking into complete, ready-to-use marketing plans, grab The Strategic Marketing Plan Playbook: https://lnkd.in/gteZetMy
1 Comment
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top content