Frances Bowman
Baltimore City County, Maryland, United States
1K followers
500+ connections
About
I always knew I wanted to be a marketer...and I was pretty good at it.
Then I started…
Articles by Frances
-
Jump-start your career in digital marketing over summer break
Jump-start your career in digital marketing over summer break
Summer--when you can tell the season by the influx of fresh new interns in the office. We bring in a small army of…
Activity
1K followers
-
Frances Bowman reposted thisFrances Bowman reposted thisSales: “These leads aren’t qualified!” Me: They literally watched a demo AND shared it with 3 teammates. Buyers show you they’re ready—if you let them. A "Book a demo" CTA is killing your speed to lead! 🔪 If you let buyers watch a demo on your website, they move past SAL to SQL a whole lot faster! And, you can spend more time talking about down funnel conversion rather than leads. Let your product do the talking. Dan Hixson and Rex Galbraith - All in good fun, I know y'all would never complain about lead quality. 😜 #DemandGen #Consensus #DemoAutomation
-
Frances Bowman shared thisGood ideas to consider! Definitely worth your time to flip through this.Frances Bowman shared thisEASIEST way to increase Clicks and Conversions! Your Call-To-Action Buttons have a massive impact! Here are 4 simple tests to try...
-
Frances Bowman reposted thisFrances Bowman reposted thisEvergreen Content is Dead? Your resources tab, content, and offers need to change...
-
Frances Bowman reposted thisFrances Bowman reposted thisIf you're like me and today feels hard after 436 days off over the holiday break, do this: 1. Practice Gratitude: - I am thankful for my position, for being employed, for the routine a steady job offers, for the salary I am awarded for this role. I am thankful for the time off I had with my family. - Repeat a few times in a row throughout the day when things feel hard. 2. Be Patient: - Most of us EAs, CoSs, & Founders following me are perfectionists. That comes in handy often, but days like today it brings anxiety: How will we get it all done? - Know and accept that there is a lot you're coming back to. Know that you will get to it, but it won't all be today. Know that you will be gracious to others, and they will be gracious to you. 3. Take Meaningful Breaks: - The rest we feel over holiday break is in large part due to the change in perspective we gave ourselves. More time playing, reading, cooking, in nature, resting, etc. - Bring this with you back to work: Schedule a 45-minute walk, intentionally reset with a midday errand, find a quick crockpot recipe to start during the day. Build in the time that you need and never stop listening to what that is. It's hard. We've got this. Be easy on yourself. Thinking of you! 👇 Share your tips in the comments for returning after the break, and like what resonates with you. ♻️👋 Follow Maggie Olson as I share daily leadership and Chief of Staff content.
-
Frances Bowman shared thisIf you’re looking for partners who take sustainability seriously, here’s a great example of how Kalsec is leading the way.Frances Bowman shared thisSustainability in Action Sustainability at Kalsec isn’t about checking boxes—it’s about taking action. Our commitment to a better planet is built into our goals and operations. • Cutting Emissions: By 2033, we’ll reduce Scope 1 & 2 emissions by 55% and Scope 3 emissions from purchased goods, transportation, and waste by 32.5%. • Investing in Renewables: Today, 13% of electricity at our Kalamazoo HQ comes from renewable sources—that will increase to at least 50% by 2028. • Minimizing Waste: We’ve already diverted 90% of total waste away from landfills, reducing our environmental footprint significantly. Our work continues, and we’re committed to leading by example. See the full breakdown in our CSR report. Download it here: https://lnkd.in/g6MHujbZ #BCorpMonth #NetZero #Sustainability #ClimateAction #BetterBusiness
-
Frances Bowman reposted thisIMLS is an amazing staff that transforms modest federal funding into amazing service across the nation. It is a model of federal government empowering local innovation and service. It must be preserved.Frances Bowman reposted this🚨NEW🚨: Donald Trump is attempting to strip away federal support for libraries. We will NOT let that happen. Last night the President signed an order to gut the Institute of Museum & Library Services. But together, we know we can show up & defeat it. We'll have more to share in the coming days. But what can you do right now? Call your members of Congress. Call your state and local officials. Tell them exactly what's at stake if the President's order stands: the future of America's libraries. It's time to Show Up #ForOurLibraries: https://lnkd.in/g8gG5GAU Full Executive Order: https://lnkd.in/gfJeHXjA
-
Frances Bowman reposted thisFrances Bowman reposted thisWe're excited to be a part of the 2025 RCA Conference & Expo! 🎉 Join us as our culinary team kicks things off with a pre-conference workshop, followed by an engaging breakout session on consumer insights and pungency. Plus, don’t miss our exhibit featuring a curated demo that’s sure to have you coming back for seconds! 👉 Register now https://kal.sc/3E0yMpQ and be part of this incredible event in St. Louis. We can't wait to see you there!
-
Frances Bowman reposted thisFrances Bowman reposted thisWe're on the lookout for a sales account manager to join our dynamic commercial team in North America (Midwest). As a natural ingredient supplier for the food industry, Kalsec translates natural herbs, spices, fruits, vegetables, and hops into easy-to-use liquid solutions ideal for all savory food formulations. Kalsec is committed to providing innovative natural products and solutions to meet the challenges faced by food and beverage manufacturers worldwide. If you are looking for an opportunity to grow with a private company that focuses on sustainability, apply today. Kalsec's purpose is Unlocking the Potential of People, Nature, and Science to Nourish the World. #hiring #foodindustry #sustainability Learn more about the role here: https://lnkd.in/gqXBAk85
-
Frances Bowman reposted thisA great opportunity to join an amazing team!Frances Bowman reposted thisWe’re hiring! Skidmore Sales & Distributing is excited to announce an open position for a Regional Sales Manager to join our team. In this role, you’ll play a vital part in growing the business by using your technical food science background to build a thorough understanding of the customer’s business plan and operation, and to utilize our supplier’s expertise to continually bring new solutions to our customers to help them develop new products and solve problems. What sets us apart? At Skidmore, we prioritize our employees. We offer: An industry-leading retirement plan to help you plan for the future. Generous PTO and flexibility because work-life balance matters. Bonuses tied to the growth you create to celebrate your achievements. To learn more and apply, please visit: https://lnkd.in/guZFiDgs If you or someone you know is interested, we’d love to hear from you!
-
Frances Bowman liked thisFrances Bowman liked thisLess than a week away, I'll be heading to Institute of Food Technologists (IFT) First in Chicago with Nexira! If you'll be attending, come connect with the Nexira team at booth #2842 and explore the exciting new developments we'll be showcasing at the show 👏 ✔️ New high-performance, all-natural emulsifier technology ✔️ Our portfolio of texturizing solutions is growing ✔️ All-natural prebiotic & fiber solutions ✔️ New launches in our botanical extracts range for innovative beverage applications Come by to say hi 😊 See you there!!
-
Frances Bowman liked thisFrances Bowman liked thisToday is my 21st wedding anniversary. In 21 years, John A Booth and I have raised four kids, built and sold a business, shared moments of incredible joy and incredible grief, and survived 11 years as spouse/business partners - which I've always said is our greatest accomplishment. He's a marketer, too, and we are that nerdy couple with a shared Slack channel where we talk about work stuff. He's my best friend AND the person I talk with when I want a creative sparring partner for a tough marketing problem. This anniversary feels like a turning point because this year, John took a huge professional leap. After a career that took him from early stage startups to large enterprises - as a founder and CEO, a CMO, and a CRO - he walked away from what was safe to pursue his real passion. This year, he launched a new business as an EOS Implementer. We self-implemented the Entrepreneurial Operating System in our business almost 20 years ago. I watched it change how we ran everything. Then I watched him bring it into two other companies and do the same thing. He knows firsthand what it means to lead a growth-stage company through chaos and come out the other side with clarity, alignment, and real traction. Now he's taking that knowledge and working directly with CEOs who are ready to stop working IN their business and start working ON it. He's going to be extraordinary at this. He has been my biggest cheerleader for 21 years - always there to boost my confidence when I needed it and push me toward my biggest ambitions. Now it's his turn. If you're a founder or CEO looking for someone to help you make sense of the chaos, I can't think of a better person. (and yes, I'm biased, but I'm also right) Here's to 21 more years of building things together, John. ❤️ PS - If you want to learn more about EOS, or would like to speak to John about helping roll it out in your business, feel free to DM me for an intro. He's a pretty great guy 😃 #EOS #kathleenhq
-
Frances Bowman liked thisFrances Bowman liked thisA late night in Hampton and a top-five finish for Carson Hocevar. Read the Full Race Report: https://bit.ly/4wCot0S
-
Frances Bowman liked thisFrances Bowman liked thisSo many people sent me this graphic this week that I guess defending the em dash has become my entire personality... and I’m not mad about it. Maybe you’ve seen this idea expressed here or elsewhere: “As soon as I see an em dash, I stop reading.” Which is—for the love of semicolons—absolutely ridiculous. The em dash has an actual job. It has had one for *literally centuries*. Here’s the two-second test for whether you should assign it to that job in your own content: >>> THE 2-SECOND EM DASH TEST <<< 1. Do you need an interruption, an important aside, a dramatic turn, or a little extra oomph? 2. Does the em dash create a meaningful pause, a turn of thought, contrast, surprise, a human aside, or emphasis the sentence has actually earned? Then (and only then!): Fearlessly use an em dash! * * * The question is not this: “Does this punctuation look like AI?” It’s this: “Is this punctuation doing real work?” A useful em dash is a hinge. It turns the sentence. It mimics our conversational, emotional, sometimes delightfully digressive voices—the kind that wander, like this sentence is doing right now, before plopping into a seat and parking themselves on the page. A lazy em dash creates smoggy slop, spewing robo-nothingness into the atmosphere like a dirty diesel engine. It makes things look dramatic and gross without making them clearer. * * * The em dash—as the starting lineup of Team Punctuation—isn’t just grammar. Punctuation is a kind of wingman to your words: It helps them confidently come alive in someone else’s mind. Like writing itself, punctuation is less about hard and fast rules than it is about rhythm, taste, intention, and sounding unmistakably human. So use the em dash bravely—I beg of you—but make it earn its place. * * * Why do I care so much about a stupid em dash? Why not remove them all and call it a day? Why should *you* care? Because friends: It actually matters. The way we take care of small things is how we take care of big things. The em dash is a small thing. But it’s also one way writers can claw back what’s ours from a technology that has—let’s be honest—already taken quite a bit from us. We can’t push AI back into a box. but we can reclaim what’s rightfully ours. Also, because I HAVE. HAD. IT. The robots do not own the em dash. Get in, loser—we’re taking it back. Graphic cred: Kell Joseph (couldn't tag her here, but if you know her... please do.)
-
Frances Bowman reacted on thisFrances Bowman reacted on thisWe heard about an employee who had a one-on-one scheduled six weeks after losing her dad. The manager opened his laptop. Pulled up her goals. Walked through her performance metrics. She nodded. Smiled. Said the right things. The reality is she hadn't slept through the night in weeks. On her lunch breaks she was calling the life insurance company. On hold for 45 minutes at a time. She was trying to figure out probate. She didn't know what probate was three months ago. She was closing bank accounts she didn't know existed. Canceling subscriptions that kept charging anyway. She was coordinating with her brother over text between meetings about who was handling the house. She was searching "how to file a final tax return for a deceased parent" at 11pm after her kids went to bed. Your employees are managing a second full-time job after a loss. Unpaid. Unacknowledged. Invisible to everyone around them. Most of them are too proud to tell you. This is me telling you for them. If you want to add a benefit that actually means something to every single person on your team... look into bereavement support.
-
Frances Bowman liked thisFrances Bowman liked thisAll, Seems many of you enjoyed pictures of my home town and roots in Kerala, India. I am excited to share few more, this time from a food science/agriculture lens. My boys, for the first time, know where chocolate originates 😃. Our own cocoa plants, for those of who you haven’t seen or tried!!! The beans are inside the white jelly which is edible too! Here’s to all the hard working farming communities across the globe for providing such wonderful and delicious foods!
-
Frances Bowman liked thisFrances Bowman liked thisI’m thrilled to help spotlight the innovators shaping food & beverage industry as a judge for Fi Europe Innovation Awards 2026. Do you have a standout product or project? We are grateful for all innovations - and there is no bad publicity, right! Submit your entry here: https://lnkd.in/eGF-q7Eh Submission deadline: 28th August 2026, 20:00 (CEST) #foodinnovation #foodmarketing #foodandbeverageindustry #foodtechnology #fieurope #drharnischpublications #petfood #sustainability #healthandnutrition #foodmanufacturing #plantbased #diversity #proteins
-
Frances Bowman liked thisFrances Bowman liked thisEn route home from a 10 day vacation in Italy and Sweden during which I did no work, ignored emails, didn't check Slack, and didn't post on LinkedIn (but DID eat lots of pasta, gelato and Swedish meatballs 😛 ). And guess what? The world is still spinning, Sequel.io's marketing team continued to perform, no emergencies happened, and I'm pretty sure no one on LinkedIn even noticed my absence. I think the last time I took a vacation this long was about 10 years ago, and I didn't realize how much I needed it. I'm so thankful for the time together with my son, who is home for a few months after his first year of college, and my husband, who's been busy starting a new business. As my kids have gotten older, I've really come to appreciate how precious our time with them is - and I don't take any of it for granted. Grateful to Sequel.io for building a culture where time off is not just tolerated - it's encouraged. And to my team for keeping the engine running and crushing their numbers in my absence 💜 This is why we work so hard, right? Yes, put the work in - but when you have the chance, take the trip. Visit the place. Spend time with the people who matter. Eat the food. Go on the adventure. Unplug and refill your mental and emotional cup. Coming back energized and ready to close the quarter strong 💪 PS - If you've got a message in my inbox, now you know why I haven't responded 😉 #kathleenhq
-
Frances Bowman liked thisFrances Bowman liked thisWell, a memorable week indeed at American Meat Science Association (AMSA) #RMC2026. Sharing few moments, our sessions, tech talk, supplier coalition booth, collaborators, and above all fun with friends, colleagues and mentors. Feeling incredibly blessed to have such a supporting professional association- well done AMSA and West Texas A&M University Team as wonderful hosts for this year!! Drs. Jeff Sindelar, Wes Schilling , & Roger-thanks once again! Amy, it was awesome to have you join RMC, and hope this encourages more colleagues at Kalsec Inc. to join RMC/AMSA ! Can’t wait to see the output on clearcap heat challenge that you led 😃. We are committed to serve the protein industry and looking forward to upcoming years as well!
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
-
-
-
-
-
-
Licenses & Certifications
Volunteer Experience
-
Treasurer
Perryville Elementary School PTA
- 2 years 1 month
Children
Treasurer, organizer of the first ever school-wide science night (held 2009, 2010, 2011), received county-wide award for organizing year-long book swap program (2010)
-
Parent advocate
Cecil County Public Schools
- Present 12 years 5 months
Education
Using social media and content management, I've advocated for increased public education funding in Cecil County, Maryland for the last two years. Most recently, I've given presentations to Cecil County Public Schools employees on ways to build community advocacy and to concerned citizens about the power of advocacy. Here's a link to my presentation from the Cecil County Teacher Leadership Network conference from March 2016…
Using social media and content management, I've advocated for increased public education funding in Cecil County, Maryland for the last two years. Most recently, I've given presentations to Cecil County Public Schools employees on ways to build community advocacy and to concerned citizens about the power of advocacy. Here's a link to my presentation from the Cecil County Teacher Leadership Network conference from March 2016 http://www.slideshare.net/fkbowman/telling-our-storypublic-education-in-cecil-county
Courses
-
Introduction to CSS3 and HTML5
-
-
Introduction to Commercial Insight 2.0 (Challenger Workshop)
CEB
Projects
-
Social Media Campaign Supporting Perryville High School and Cecil County Public Schools
- Present
See projectWhile speaking in support of the local school system budget at a county council meeting, it became clear that the officials were not aware of the need for repair and replacement of the facilities in the county and had specifically not visited Perryville High School recently. I then took photos of the athletic facilities of the three high schools closest to me (Perryville, Rising Sun, & North East) and created a series of blog posts and visuals about the issue. Over the period of a few weeks, I…
While speaking in support of the local school system budget at a county council meeting, it became clear that the officials were not aware of the need for repair and replacement of the facilities in the county and had specifically not visited Perryville High School recently. I then took photos of the athletic facilities of the three high schools closest to me (Perryville, Rising Sun, & North East) and created a series of blog posts and visuals about the issue. Over the period of a few weeks, I combined this information with data from the school system's budget documents to create a social media campaign that informed citizens and students and encouraged them to contact the appropriate officials. The overwhelming response from the community included numerous emails and letters to officials and vocal participation at budget meetings. The blog posts received over 10,000 views in just a matter of a few weeks--and the new track at Perryville High School was completed in August 2014.
Other similar profiles
Explore more posts
-
Matt Secrist
Most websites don’t fail at SEO because they need more content. They fail because they’re improving the wrong pages. If your site already ranks for anything at all, Google is telling you something is working. Ignoring that and starting from scratch over and over is one of the fastest ways to waste time and budget. In this video, I break down the exact SEO content audit process we use for our clients at BKA Content to: • Find pages with real ranking momentum • Identify “almost there” content that’s easy to improve • Spot structural issues that quietly limit growth • Build a clear SEO content roadmap (not guesswork) This is the difference between hoping content works and knowing where to focus. 👉 Watch the full breakdown here: https://lnkd.in/gr6tTBXy
1 Comment -
Eric Richmond
Here's the thing about modern SEO: user experience signals now account for over 40% of ranking factors, and if your WordPress site isn't engaging visitors within 3 seconds, you're hemorrhaging both traffic and rankings. That's where Chatly comes in: not just another chatbot, but a comprehensive AI-powered platform that's fundamentally changing how search marketers approach on-site optimization.
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Frances Bowman in United States
21 others named Frances Bowman in United States are on LinkedIn
See others named Frances Bowman