Tinder's First Rebrand in a Decade.
Dating has changed more in the last decade than in the previous fifty. New language, new methods, new boundaries - and a generation that approaches connection in a way that's more expressive, more fluid, and a lot less pressure-filled than what came before.
Over the last year, we've been building
Tinder to reflect that with new features like Double Date, IRL Events, Music Mode, Astrology Mode. These are new ways to connect that meet this generation where they actually are. And now the look and feel of the app has caught up too.
Working with
PORTO ROCHA, we evolved everything: the flame, the wordmark, the photography, and a voice that someone on the team described as 'what if Gen Z had a Carrie Bradshaw.' Daring and witty, but warm.
Shoutout to Chamal Samaranayake and the entire design team at
Tinder, and to the incredible team at PORTO ROCHA.
And thank you to
Elizabeth Goodspeed at
It's Nice That for taking a deep dive with us into this new chapter of Tinder.
Tell me what you think?!
https://lnkd.in/dpTveVTy
Tinder’s first rebrand in nearly a decade channels the voice of a dating columnist
Tinder’s first rebrand in nearly a decade channels the voice of a dating columnist