Donna Chabrier

With the broad stroke direction of CEO Todd Michaud, together we fast-tracked the brand identity, messaging, and overall development of this startup's website, branding, and social media platforms.

Launched the interactive website for Bluon Energy that is forward-thinking, solution-rich, and provides millions of validation data points for the company's TdX 20 -- the next generation refrigerant for HVAC and Refrigeration. The tools within the support section of the website set Bluon apart within the industry and include: installation video, Subcool/Superheat Calculator, PT Chart, SDS, etc. Want to know how much you can save on energy costs? How about the payback? Try the ROI Calculator.

Inland Business Systems had been a success for decades but with a changing marketplace and new executive team it was time for a re-fresh. Outside In completed a thorough brand audit as well as a comprehensive competitive analysis to develop a marketing strategy for the organization that was innovative, incorporated the personality of the organization, and shared their priority of customer service. Outside In worked with the dynamic team at Inland Business systems as well as their web… Show more

Inland Business Systems had been a success for decades but with a changing marketplace and new executive team it was time for a re-fresh. Outside In completed a thorough brand audit as well as a comprehensive competitive analysis to develop a marketing strategy for the organization that was innovative, incorporated the personality of the organization, and shared their priority of customer service. Outside In worked with the dynamic team at Inland Business systems as well as their web development partner through Xerox to create a brand identity that resonates with the target audience and shares the breadth of the service offering. The brand was launched with a new logo, business systems, website, collateral, and presentation materials. Show less

The Outside In team worked with the owners of Sonray Construction to expand from the homebuilder marketplace to the residential homeowner marketplace with their suite of home services. We developed a new logo, voice, brand expression, website, collateral, business system, radio ads, etc.

The Outside In team created a parallax website that is succinct, easy to navigate, and responsive. We developed the content, imagery, flow of the navigation, product icons, and photo selection. It's simplicity is the key!

Outside In has recently completed a thorough brand audit as well as a comprehensive competitive analysis to develop a marketing strategy for the organization moving forward. Outside In worked with the executive team at Quorum Technologies to create a cohesive, sophisticated, intelligent brand that speaks to the IT audience. The brand was launched with a new logo, website, collateral, presentation materials, and premiums.

Outside In developed a compelling Logo and Brand Identity for SARTA's TechCon Sacamento - a full day conference to bring the region's tech community together at the Sacramento Convention Center on November 6, 2014. We've extended the brand identity into a robust, informative website that is animated and responsive as well as the marketing communication efforts, advertising, and conference program. Multiple videos of keynote speakers and Innovation Award winners were also produced for event… Show more

Outside In developed a compelling Logo and Brand Identity for SARTA's TechCon Sacamento - a full day conference to bring the region's tech community together at the Sacramento Convention Center on November 6, 2014. We've extended the brand identity into a robust, informative website that is animated and responsive as well as the marketing communication efforts, advertising, and conference program. Multiple videos of keynote speakers and Innovation Award winners were also produced for event cross promotion and to further the mission of SARTA.
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Developed a compelling, exciting video to tell the story of Sacramento's growing tech and innovation community. With on-camera interviews, dynamic music, and energized animation, the team was able to convey the many attributes of why tech professionals should build their careers and their companies in the Sacramento region.

With new branding comes a new website! Outside In worked alongside Glue Networks' Creative Director to create a responsive website rich with case studies, solutions, product information, media coverage, etc.

Created a fluid, responsive website for a unique home furnishing experience, Avery Lane Home, a boutique of furniture, antiques, and accessories in the heart of Scottsdale, AZ. Implemented forms for customers to submit items for potential consignment. Developed photo galleries that showcase the store's beautiful inventory. Utilized a content management system and trained internal personnel on how to update and maintain the site.

Outside In worked closely with the entrepreneurial team at Kamere to zoom in on the long-reaching vision of the organization and how it could translate to not only a logo but an online social experience that transcended beyond the screen. Our team created the logo, tagline, color palette, participated in the initial user interface discussions and developed the initial platform designs.

Outside In collaborated with the team at Seats & Stations to create a website that was visually engaging, minimal in words, but rich in content. Our goal was to create a fresh experience within the website while positioning the organization with the know-how and partnerships in place to get any size commercial design project executed beautifully!

The Outside In team leveraged the strong brand voice developed by Wickham Brand Insights. We focused on the brand tonality of leadership, performance, confidence, intelligence and forward-thinking along with an update of their racing theme to create a cutting-edge look that was delivered within a new website. We made subtle revisions to the logo to tie it all together.

Developed the content outline and created the copy for the WorldBridge Partners website. Partnered with members of StickyIt to develop and launch a new identity along with an interactive experience for this global executive search firm.

OCR Solar & Roofing Brand Development: Logo, Vehicle Signage, Website, Collateral and Public Relations

Developed the strategy of communicating the "experience" of being a member of TruFitness Health Club. We developed five inexpensive videos using just a Flip camera and shot club members talking about their fitness journey and why they selected TruFitness as their club. We selected this "YouTube" approach so that the staff members could update and keep the site relevant. Coordinated a photo shoot of all the trainers, management and owners. Identified the Les Mills resources that we could… Show more

Developed the strategy of communicating the "experience" of being a member of TruFitness Health Club. We developed five inexpensive videos using just a Flip camera and shot club members talking about their fitness journey and why they selected TruFitness as their club. We selected this "YouTube" approach so that the staff members could update and keep the site relevant. Coordinated a photo shoot of all the trainers, management and owners. Identified the Les Mills resources that we could capitalize on to convey a professional level club. Restructured all of the content to make it easy to find, print and also to connect with the social media aspects of the club. Trained TruFitness staff how to maintain the site and update monthly schedules, etc. Show less

Brand identity and website development for PPT to establish them a as a cutting edge outsource manufacturing facility.

Re-design of the House2Home Showcase website to integrate it with the printed publication but include banner advertising, MyProject, digital publication, social media integration and much, much more.

Outside In worked with the executive teams of both StrataScale and their parent company, RagingWire, to create a brand platform including new logo, brand messaging platform, tagline, image library and overall re-vamped the look for the organization including collateral, website, tradeshow booth, online advertising, etc.

Judi's Cleaners is a 4-location dry-cleaner in the Sacramento region experiencing lagging sales but marketing promotions served as the solution. Outside In has been moving the needle with increased sales through an integrated campaign of email, online promotion, in-store signage and product tags.

Capitol Mortgage work with Outside In to develop a new brand identity that would position them for growth when the economy recovered and to service clients with their new capacity as a mortgage banker.

Brocade Communications turned to Reactor Marketing to build awareness of their networked storage infrastructure solutions. This was Brocade’s first brand awareness ad focusing on the enduser for which they had little or no contact since their direct
relationships were via system integrators and OEM partners. The ad was extremely effective. For the full case study, use the link.

Nextel Communications turned to Reactor Marketing to build awareness of their Direct Connect™ feature within the construction industry as it had been identified as a critical benefit within this vertical market. We created a program was used as a lead generation campaign for participating Authorized Representatives in the Western Region. See the link for the full case study.

Promptu: How do you rise above the noise and get the attention of the C-Level Executive. Reactor Marketing developed a Dimensional Lead Development Campaign for 13 Cities. See the full case study at the link.

Brand Development: Logo, Business Systems, Collateral, Advertising, Vehicle Wraps, Website, Visual/Brand Identity, Color Palette, et al