Cappy Popp
Reading, Massachusetts, United States
941 followers
500+ connections
About
Metrics-driven technical digital marketing executive with significant experience in…
Articles by Cappy
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Your Ultimate Guide to LinkedIn Matched Audiences: Contact Matching
Your Ultimate Guide to LinkedIn Matched Audiences: Contact Matching
Last week LinkedIn officially launched its Matched Audiences advertising targeting product to the public. Unlike…
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The Killer LinkedIn Advertising Tool you Didn't Know Existed: How to Use Targeting Templates for Saved Audiences
The Killer LinkedIn Advertising Tool you Didn't Know Existed: How to Use Targeting Templates for Saved Audiences
You've been there: a deadline is looming for The Big Campaign. You have the budget, approved creative is finally in…
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941 followers
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Cappy Popp shared thisUnderstanding the distinctions between linear Primary Component Analysis (PCA) and non-linear t-distributed Stochastic Neighbor[hood] Embedding (t-SNE) is crucial for visualizing intricate, high-dimensional data sets. Even though both are unsupervised methods, determining when to utilize them and the challenges associated with each choice can be confusing. This resource provides a clear explanation of the variances between PCA and t-SNE: #machinelearning #ai #datascience
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Cappy Popp liked thisCappy Popp liked thisThank you to NEWS CENTER Maine and Leeann S. for sharing the Fureelz story! 🧡 🐾 We built Fureelz because social media should leave people feeling better, not worse. Animals bring people together. That is the heart of what we are building: a safer, more joyful platform for animal videos, community, and giving back to animal welfare organizations. We are building it right here in Portland, Maine, and we are just getting started. Download Fureelz, share a video, and if you believe in what we are building, consider investing to help us grow the movement. News coverage here ➡️ https://lnkd.in/gdzgmEgFMainer creates social media app dedicated to animal videos and resourcesMainer creates social media app dedicated to animal videos and resources
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Cappy Popp liked thisCappy Popp liked thisThank you to WMTW for recognizing Fureelz as part of its Community Champion series. 🧡 🐾 What started as an idea to create a more joyful social media experience has grown into a global community of animal lovers, creators, brands, and organizations united by one thing: a love of animals. At Fureelz, we're building a platform where people can discover and share animal content while supporting organizations working to improve the lives of animals. We're still early in our journey, but it's encouraging to see the mission resonating with others. Thank you to everyone who has downloaded the app, shared a video, partnered with us, or supported our vision. News Coverage: https://lnkd.in/e4XC5M97 #Fureelz #AnimalLovers #AnimalWelfare #SocialImpactCould the next big social media app come from South Portland?Could the next big social media app come from South Portland?
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Cappy Popp liked thisCappy Popp liked thisWhat a week so far in London! Newforma kicked things off on Monday with a brilliant Customer Golf Day, followed by our Product Advisory Board meeting, UK User Group, and an industry networking evening at the stunning 8 Northumberland in central London. Despite Tuesday’s London Tube strike, we had a spectacular turnout and a fantastic day filled with insightful conversations, customer feedback, product discussions, and plenty of energy from across the industry. A special shoutout to Sagal Rooble from Chetwoods, John Schegar from HALE ARCHITECTURE LIMITED, and Nick Dunn from PRP for contributing to such a wonderful agenda and helping make the day a real success. Now, we’re on to DCW at ExCeL London - see you there!
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Cappy Popp liked thisCappy Popp liked thisAn exciting company I'm involved with, Fureelz, launched its public investment round through Regulation Crowdfunding (Reg CF). Fureelz is a social platform built entirely around animals, a positive alternative to traditional social media, where engagement directly supports animals in need through integrated giving. Since our public launch in April, with zero paid marketing, we have: • Monthly active users have grown nearly 40% • Creator Ratio = 12% (Industry healthy benchmark = 1-5%) • 24m 58s average Engagement time (Instagram 33m per day) • Users across 76 countries • Five-star ratings on both app stores • Partnerships with PetSmart Charities and Best Friends Animal Society • Selected among a few as a Start-Up Innovator at Global Pet Expo • Covered by Pet Age and Forbes If you believe social media should bring more joy and do some good, check it out. Invest if it speaks to you, and please share it with your network! www.investinfureelz.com
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Cappy Popp liked thisCappy Popp liked thisI have been told I do not always take the time to pause and recognize milestones. This is one worth pausing for. Fureelz was just featured in Forbes. 🎉 What I am most grateful for is how the story was told. Jen Reeder took the time to really understand what we are building and why. That kind of care is rare, and it meant a lot to our team. Jen is not only an award-winning journalist, but she also founded Rock1Kidney, a nonprofit focused on organ donation awareness. The empathy and perspective she brings to her work come through in everything she writes. If you have a moment, I would encourage you to read the piece and also learn more about the work she is doing. If you want to read the article: https://lnkd.in/eBBdKwyY Thank you to everyone who has supported Fureelz. We are still early, but this is one of those moments that reinforces that we are building something that matters. #Fureelz #PetIndustry #SocialMedia #Forbes #AnimalWelfareNew Social Media Platform Fureelz Only Shares Animal VideosNew Social Media Platform Fureelz Only Shares Animal Videos
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Cappy Popp liked thisSeeing the news this morning that several wonderful former colleagues at America's Test Kitchen are currently being impacted by layoffs. If there's anything that kept me with ATK as long as I was, it was the brilliance of the people around me, in all walks of creative work. I'll be sharing any #OpenToWork posts as I see them. If folks in my network have roles to fill in web & app design, video production, editorial operations, marketing strategy, product, etc... I have intros to make with some fabulous people.
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Cappy Popp liked thisCappy Popp liked thisAnd just like that, I'm back in the saddle and back to work as the Global Alliance Marketing Manager for Kioxia and HPE. While the role may be new, my mission remains the same - connecting talented teams, strengthening relationships, and driving impactful collaboration. Now, let's get back to work!
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Cappy Popp liked thisCappy Popp liked thisA few months ago, this did not exist. Last week, we opened Fureelz for investment. We launched through Regulation Crowdfunding. In simple terms, it is an SEC-regulated way for people to learn about and invest in early-stage companies online. We chose this path deliberately. If we are building something for a community of animal lovers, it feels right to give that community the opportunity to participate in what we are creating. We are early, and there is still a lot to build. But we are already seeing real traction. We have earned coverage from Pet Age, seen measurable growth in activity since going public, and have both national and local media engagement underway, including an upcoming feature. None of this has been paid. It is happening because the idea is resonating. If you are curious, you can learn more here: investinfureelz.com Please share with your network or anyone you believe would connect with what we are building. #SocialMedia #RegCF #Crowdfunding #AnimalWelfareINVEST IN SOCIAL MEDIA'S MOST JOYFUL MOVEMENT. WHERE SCROLLING SAVES ANIMALS.INVEST IN SOCIAL MEDIA'S MOST JOYFUL MOVEMENT. WHERE SCROLLING SAVES ANIMALS.
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Cappy Popp liked thisI am so glad to be part of something that brings joy and laughter while also helping animals in need. My friend Ashley Quincey says it best below. If you're interested in joining the mission, please download Fureelz at www.fureelz.com or your favorite app store. #AnimalWelfare #PetCommunity #StartupJourney #SocialImpact #FureelzCappy Popp liked thisHumbled. Grateful. And reminded why we started this journey in the first place. Every day, thousands of animals are waiting in shelters for someone to notice them, care about them, and help them find a home. That belief that technology could help connect more people with animals in need led my small but mighty team and me to build Fureelz. Fureelz is a short-form video social platform built entirely for animals and the humans who love them. It creates a joyful community around pets while also helping animal welfare organizations through built-in giving. People come to share videos of their pets, connect with fellow animal lovers, and discover charities working tirelessly to help animals in need. And today, I am incredibly humbled to share something meaningful for us. We are partnering with two extraordinary organizations that have dedicated their work to helping animals. PetSmart Charities & Best Friends Animal Society These organizations have spent years supporting shelters and saving animals across the country. The fact that they believe in what we are building means the world to us. A heartfelt thank you to Aimee Gilbreath, MBA, President of PetSmart Charities, and Ash Collins, Creator Relations Specialist at Best Friends Animal Society, for believing in the potential of Fureelz and the impact we can create together. We are still early. We are still building. And we know there is a lot of work ahead. But we believe communities built around animals can bring people together in a positive way and help animals along the way. If that mission resonates with you, we would love for you to join us. Download the app at Fureelz.com, explore the community, and share it with fellow animal lovers. We are just getting started. Read more about the launch in Pet Age: (Glenn Polyn ) https://lnkd.in/etQS8mFk Listen to Great Lakes Pet Coalition Discussing Dogs in the D Podcast https://lnkd.in/eeva-wd3 ( Thank you, Christine OBrien ! ) #AnimalWelfare #PetCommunity #StartupJourney #SocialImpact #FureelzFureelz Launches the World’s First Social Platform Dedicated Entirely to AnimalsFureelz Launches the World’s First Social Platform Dedicated Entirely to Animals
Experience
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Licenses & Certifications
Publications
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Essential Facebook Development
Pearson Addison-Wesley
Building developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, one of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing.
Using extensive real-world examples,…Building developing successful Facebook applications presents unique challenges, both technical and nontechnical. Now, one of the world’s most experienced Facebook developers show you exactly how to meet those challenges. Essential Facebook Development offers insider guidance and up-to-the-minute best practices for the entire application lifecycle: design, coding, testing, distribution, post-launch monitoring, metrics, and even application marketing.
Using extensive real-world examples, Cappy Popp reveals why some Facebook applications succeed brilliantly while others fail. Next, they walk through building a complete application using every major component of the Facebook platform. The book thoroughly covers Facebook’s most important new features, including Facebook Connect, and provide extensive information available nowhere else–from measuring application success to monetization.Other authors -
Honors & Awards
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Social Media Awards - Best Use of Social Media in Private Sector
Computer Weekly
Instrumental in building [disclosure: my client] AVG's community to over 400,000 fans in less than two years (now 2.1M), all through online engagement and providing its community with compelling content. AVG's community help them build better products by directly listening and engaging with its key advocates from around the world. We also recognise and reward their "Super Fans" who provide value by helping out others users in the community.
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Juan Pimentel
Most service businesses don’t have a demand problem. They have a visibility problem. If you only show up at one map pin, you’re invisible in most of the areas customers are actually searching from. I’ve been working on a Google Maps framework that focuses on real coverage across neighborhoods, not vanity rankings or screenshots. This piece breaks down how we approach it and why it works for service-area businesses operating in competitive markets. Worth a read if local search matters to your bottom line. 👇 https://lnkd.in/ezGfUepY
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