Bryan Chevres

South Florida is a big market. On paper, that's true. But here's what a search actually looks like when you dig one layer deeper. Take a Controller or Senior Accountant search with ASC 842 experience, 5 days a week in office, based in Doral. Sounds straightforward. South Florida has depth. Let's go! Here's where it gets complicated. Start with geography. Doral has over 250 company headquarters, more than 100 multinationals, 2,600+ trade and logistics firms, and media giants like Univision and Telemundo. Dense talent. But in a pocket. The candidate in Brickell? That's 14 miles on the 836. Sixty minutes on a good day. Five days a week, that's a different life than it looks on paper. Now add industry concentration. ASC 842 depth doesn't develop everywhere equally. It builds inside companies with large, complex lease portfolios. REITs, large retailers, healthcare systems. In South Florida, those companies cluster in Brickell, Coral Gables, and Broward. Yes, there may be an offshoot firm closer to Doral. But from a strategic search standpoint, it doesn't change the depth of the talent pool. You're still fishing in a shallow pond. Now add technical scarcity on top of that. Right geography, right industry background, right technical skill. That Venn diagram gets very small, very fast. Broward has its own version of this problem. $173.65B GDP, AutoNation, Chewy, a massive trade and transportation base. But that talent isn't automatically available to a Miami-Dade employer. And within Broward, the commute math bites too. A candidate in Boca Raton looking at a Fort Lauderdale role is doing 25 miles up I-95. In afternoon traffic, that's 45 to 60 minutes, five days a week. What sounds like a regional talent pool is actually a corridor. A handful of zip codes in every direction from your office. That's your real market. This is one of the first conversations I have with a client before a search starts. Where is your office? What does your in-office requirement look like? Is there flexibility? Then I show them what their real market looks like to set expectations. Because those answers don't just affect your timeline. They define your candidate pool from day one. If your last search came up short, it wasn't just the market. The geography and the talent concentration were working against you before the first resume crossed your desk. Give me a shout if you're stuck. arnold@hirelogicsg.com #arnoldishiring #HireLogic #SouthFlorida #miamiaccounting #southfloridacfo #browardaccounting #accountingjobs

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