After over 11 years, last week marked the end of my time at
DISH TV. It’s hard to put into words what this place meant to me, and it feels very surreal to begin a week when I don't head into the office where I spent over a decade of my career, and more broadly, my life. I'm beyond grateful for everything I had the good fortune to experience, and all the people who helped shape me along the way. I started as a Sr. Associate Brand Manager, and grew to lead the DishLATINO brand and business, as well as its master brand,
DISH TV.
Over the last 11+ years I have accomplished career achievements such as
- Owned and managed DishLATINO’s relationship and contract with Hollywood actor and brand spokesman, Eugenio Derbez, gaining a lifelong friend in the process.
-Built and scaled DISH Network’s Latino Center of Excellence, unifying multicultural marketing across the company and affording me the opportunity to work across the enterprise on the DishLATINO,
Sling TV, and
Boost Mobile brands.
- Launched various ground-breaking, best-in-class campaigns (Íconos, Inglés Para Todos, Sigamos Haciéndola) that all drove millions of views, millions of dollars in earned media, and increased brand awareness and consideration.
- Led innovative product launches including a proprietary ESL channel (Inglés Para Todos) and Zona Fútbol.
-Industry Awards:
ANA AIMM ‘Most Culturally Inclusive Hispanic Brand’ (2023);
Hispanic PR Association (HPRA) Bravo Award for ‘Campaign of the Year’ (Íconos, 2023);
Hispanic Marketing Council Silver Award ‘Best Cultural Insight’ (2022);
Hispanic PR Association (HPRA) Bravo Award for ‘Best New Product launch.’ (Inglés Para Todos, 2019)
- Won DISH Distinguished Service Award in 2017 (for top 100 performers)
I want to express my heartfelt gratitude to everyone who has been a part of my journey at
DISH TV Network, and especially DishLATINO. I was often asked what had kept me at
DISH TV for as long as I worked there, and my answer was always the same, it was the people. I had the honor and privilege to work with so many talented individuals both at
DISH TV and with our beloved agencies
MARCA Miami,
Hispanic Group,
Kinitros - Hispanic Digital and Video Marketing Agency,
Right Cut, and for that I will be forever thankful. Thank you to all my co-workers over the years for the countless memories and for being more than just colleagues, you became cherished friends and familia. I met close friends here, even met my husband!, and those lifelong relationships are something I will be forever grateful for.
To
Leonardo Torress, MBA,
Alfredo Rodriguez Diaz-Marta, and
Kurt Simon (and so many more) thank you for the mentorship, trust, and belief. You helped me grow every single day. I’m so very proud of what we’ve built with different teams over the years, and I’ll always carry this chapter with me. Stay tuned for more on my next chapter!
It’s been a wild, rewarding ride – ¡Sigamos Haciéndola!