“Ben and I worked together at Modere on a few projects the past year and I was always impressed with his abilities to communicate well across teams, produce data needed to drive decision making and his follow up and follow through. He organized and drove campaigns that were critical to the company and did an amazing job. We will miss Ben and his contributions. I highly recommend Ben for his talents and great work ethic. ”
Ben Caballero
Salt Lake City, Utah, United States
637 followers
500+ connections
637 followers
500+ connections
Activity
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We’re thrilled to announce Meredith Berkich as LifeWave’s Network President & Chief Sales Officer. With more than three decades of leadership…
We’re thrilled to announce Meredith Berkich as LifeWave’s Network President & Chief Sales Officer. With more than three decades of leadership…
Liked by Ben Caballero
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LifeWave Corporate has donated $255,000 to support recovery efforts within the areas hit hardest by Hurricanes Helene and Milton.
LifeWave Corporate has donated $255,000 to support recovery efforts within the areas hit hardest by Hurricanes Helene and Milton.
Liked by Ben Caballero
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I’m excited to share that I’ve started a new position within doTERRA International LLC as Senior Manager, Product Innovation Strategy!
I’m excited to share that I’ve started a new position within doTERRA International LLC as Senior Manager, Product Innovation Strategy!
Liked by Ben Caballero
Experience
Education
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Brigham Young University - Idaho
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Activities and Societies: BYU-Idaho Scroll newspaper
Editor-in-Chief at BYU-I Scroll: January - April 2007
Reporting Intern at Deseret News: April - July 2007
Licenses & Certifications
Recommendations received
7 people have recommended Ben
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LifeWave Corporate announced the official grand opening of its new Global Headquarters and Welcome Center. The state-of-the-art facility will serve…
LifeWave Corporate announced the official grand opening of its new Global Headquarters and Welcome Center. The state-of-the-art facility will serve…
Liked by Ben Caballero
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Today, LifeWave celebrated the North American Grand Opening of our new Global Headquarters in Draper, Utah. Among those in attendance were some of…
Today, LifeWave celebrated the North American Grand Opening of our new Global Headquarters in Draper, Utah. Among those in attendance were some of…
Liked by Ben Caballero
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Today wraps up my time at LifeWave Corporate, marking the end of an incredible two-year journey full of growth and learning. I’m so grateful for the…
Today wraps up my time at LifeWave Corporate, marking the end of an incredible two-year journey full of growth and learning. I’m so grateful for the…
Liked by Ben Caballero
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Join our new crowdsourced list to share your favorite TED talk! https://lnkd.in/eaiYz6Hb
Join our new crowdsourced list to share your favorite TED talk! https://lnkd.in/eaiYz6Hb
Liked by Ben Caballero
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What do SEO's (and AEO/GEO) professionals think some of the impacts of Cloudflare's markdown for AI will be? I'd love to get ideas and thoughts. Some things I'm thinking about 1) Schema - does it make Schema less important? I still think there is value, especially for what may not be in the markdown, and standardizing information that may not be structured well on the page. But I think maybe it's a bit more optional now? 2) Is more Javascript or video/images ok? Of course, there's still regular SEO to consider, and page speed. But if site experience/visuals are important to your audience, is it now more worth it to include the heavy load of JS, images, video since some of the AI grounding content will be in HTML and AI markdown? 3) Abuse - Might the ability to serve manipulated AI specific markdown files mean AI's don't end up trusting markdown? Or maybe AI's will crawl both for a time and decide whether to trust you or not (with some spot checking)? What signals can web developers offer to build AI's trust in the markdown (and its fidelity to the original page) other than just not abusing it? What other impacts or changes in strategy do you think AI markdown can open up?
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Seeing something odd in the Map Pack 👀 — curious if anyone else is noticing this. I’m seeing a stack of "3 sponsored listings" dominating the Map interface, followed by 3-pack, followed by more sponsored listings. (Screen recording below) Couple questions for the Local SEO brain trust: - Are you seeing this layout too, or is this a limited test? - Do you think this is tied to the newer “Sponsored results” treatments we’ve been seeing? - How are you planning to handle if Map visibility is increasingly “pay-to-appear”? Tagging a few folks I’d really love to hear from, if you’re willing to weigh in: Joy Hawkins, Darren Shaw Very curious if this matches what you’re seeing or if this is just one of Google’s delightful “tests in the wild.”
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