About
I strive to work hard at solving problems creatively while having fun at the same time…
Articles by Austin
Activity
1K followers
Experience
Education
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San Francisco State University
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Activities and Societies: Alpha Kappa Psi - Psi Kappa Chapter and Marketing Association
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Licenses & Certifications
Volunteer Experience
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Team Member
San Francisco Department of Parks and Recreation
- Present 10 years 10 months
Environment
With the help of the rest of the Iota Pledge Class of Alpha Kappa Psi, we built a new trail at Golden Gate Park, specifically near Stow Lake. This service event was to aid in the constant development of new points of interest available at the park for newcomers and locals alike.
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Team Member
Donaldina Cameron House by Morgan
- Present 10 years 10 months
Social Services
Aided regular volunteers in cleaning, painting, cutting wood, throwing away trash and organizing in general. This helped the organization support more people in the community who are in need.
Publications
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The Rise of Social Video and Its Effects On Marketing Strategy
Busines-Software.com
See publicationI discuss different social media platforms available to marketers for creating and posting videos. The different platforms I talk about are Snapchat, Facebook Live Video, Periscope, and Twitter. I also analyze the effectiveness of social video for marketing strategy and possibilities for the future of the industry.
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Benefits of VR for Business Processes
Busines-Software.com
See publicationI analyze the usefulness of virtual reality, a new innovative technology that could possibly change how businesses function. The benefits I discuss are: cutting costs, training employees, virtual tours and virtual conferences. I also talk about the side-effects that people are discovering while using VR.
Courses
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Advertising Theory and Practice
MKTG 434
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Brand Management
MKTG 675
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Business Policy and Strategic Managemet
BUS 690
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Business and Ethics
MKTG 682
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Digital Marketing
MKTG 469
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Marketing Research
MKTG 632
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Marketing Strategy
MKTG 649
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New Product Development
MKTG 688
Projects
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Volskwagen Post-Scandal Marketing Re-Vamp
The goal of this project was to put together a marketing campaign for Volkswagen after their scandal hit in September of 2015. We decided to make several decisions including: replacing executive officers, transferring funds to non-profit organizations that help the environment, create a new PR Campaign, and building a new eco-friendly, all electric green car similar to a Smart Car or a Tesla Model S.
Other creatorsSee project -
PEAK Escrow Website Overhaul
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See projectI was given the opportunity to completely overhaul PEAK Escrow's website. Through this experience, I was able to become a lot more proficient using Wordpress and GIMP. I was able to apply my marketing expertise as well as listen to the client (PEAK) and make their dream website come to life.
Languages
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English
Native or bilingual proficiency
Organizations
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Marketing Association
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- PresentAdvising a consulting firm called Summit Consulting LLC with marketing strategies while help completely overhauling their website. We are also providing a private graduation ceremony for this year's Marketing Majors by organizing the venue, multiple speakers, volunteers, food & drinks, and parking.
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Alpha Kappa Psi - Psi Kappa
Director of Alumni Relations Committee Fall 2016
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Alpha Kappa Psi - Psi Kappa
Hospitality Management Coordinator - Alumni Relations Committee Spring 2016
-Organized, advertised, and coordinated a brother-alumni event at Off the Grid at Stonestown Galleria Managed the monthly newsletter, creating 5 newsletters using MailChimp Gave input at weekly meetings, constantly trying to introduce new and different ideas
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Iota Pledge Class of Alpha Kappa Psi - Psi Kappa
Director of the Marketing Committee and Member of the Professional Development Committee
-Directed and organized a promotional video for the Iota Pledge Clas Banquet Exceeded fundraising requirements by 333% Coordinated and Lead a LinkedIn/Business Card workshop
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