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Award-winning exited entrepreneur. Software engineer turned product leader, entrepreneur,…
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Design, implementation and performance of a content-based switch
IEEE
See publicationIn this paper, we share our experience in designing and building a content-based switch which we call L5.
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Steve Vassallo
I’ve come to believe that early experiences carry disproportionate weight - far more than we often acknowledge. For designers and builders, “minimum viable” may suffice for validating core functionality, but it rarely earns trust or sparks genuine delight. While velocity matters, I’ve always struggled with the notion that early versions should be merely viable, especially in a world where attention is scarce and emotional resonance is everything. This extends beyond product. Do you show up as the minimum viable version of yourself in your work, your relationships, your craft? I would encourage you to challenge the conventional MVP framework. Replace it with the Minimum Awesome Product. This doesn’t mean it’s fully-featured or pixel perfect. But it should be worthy of attention. Memorable, even evocative in the way it triggered emotion. The kind of product that prompts someone to say, “I didn’t know I needed this, but now I can’t live without it.” You can refine mechanics over time, but the emotional experience of a first interaction is singular and unrecoverable. Don’t settle for viability. Build something worth remembering… and make it awesome! ❤️🔥
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