Astika Gupta

Nir Eyal literally wrote the book on habit-forming products. His framework has shaped how millions of product builders think about user behavior. He understands the gap between psychological theory and practical application better than almost anyone. So when he calls out "small choices, big shifts" as the key insight, it validates something I've believed for years: the most powerful behavioral changes don't come from grand strategies. They come from understanding the tiny moments that shift customer decisions. These moments live in the customer experience. Every interaction, every touchpoint, every micro-decision shapes how people engage with your product. His work taught me that sustainable behavior change isn't about manipulation. It's about designing experiences that align with how people actually think and act. That's where CX and behavioral science intersect. You can't build sticky products without understanding the psychological triggers embedded in the customer journey. This testimonial means more to me than I can express. Not just as validation, but as confirmation that we're solving the right problem: making behavioral science accessible to people building real products and meaningful customer experiences. To have someone of Nir's caliber say we've made customer psychology "usable" feels like the ultimate compliment from someone who's dedicated his career to exactly that mission. Deeply grateful for his support and his continued influence on how we all think about product design and customer experience. #PsychOfCX101

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🎉 Excited to share that we just crossed 740+ reviews for our Product Faculty's AI Product Management Certification. Here are the 6 patterns that show up again and again in what people love most about the cohort: 1. Miqdad’s (OpenAI's product lead & leader teaching this cohort) clarity, passion, and teaching style. This is the first thing almost every review mentions. Students consistently say things like these: “He makes complex AI concepts feel simple.” “This is the first time AI made sense.” “Miqdad teaches like someone who genuinely wants you to win.” You’re not just learning frameworks, you’re learning from the Product Lead at OpenAI, who teaches with genuine care, rigor, and intention. 2. The second thing they highlight is how complete and interconnected the entire ecosystem is. This isn’t a program that teaches one slice of the job. They’re learning every major skill an AI PM needs: from identifying real AI opportunities, to designing AI-native workflows, to prototyping and evaluating models, all the way to thinking through latency, safety, guardrails, architecture, and deployment. 3. Zero passive learning, everything is practical. This is where the AI Build Labs come in. In these labs you learn to: Build agents, chain tools, reason about RAG, prototype end-to-end workflows, use modern AI toolchains (n8n, Lovable, Base44, Claude MCPs, etc. You actually become a builder! 4. And then there’s the capstone, the part of the program that many call “the turning point.” By the time students graduate, they don’t just leave with notes; they leave with a working AI product or feature they built themselves. Something they can show to their team, their executives, or a future hiring manager. For many, it becomes the single most valuable asset in their portfolio. 5. CPO sessions with world-class product leaders. This is the piece people don’t expect — but end up loving the most. We bring in top product leaders from places like: Google, Atlassian, Walmart, Shopify, Menlo Ventures, etc. And they teach what it really takes to design, scale, and lead product at the highest levels... then connect those lessons back to AI. This is where decades of wisdom meet the next decade of technology. 6. A learning experience that feels like it was designed around you. We’ve spent years refining this hybrid system: 1. On-demand modules (to master fundamentals at your pace) 2. Live sessions (for the hard problems and deep discussion) 3. Open Q&A (to get personalized guidance) 4. Community mixers (to expand your network) 5. Support on every step We don’t waste time teaching basic AI live... when you could be spending that time asking Miqdad how to solve real problems. >>> If you'd also love it, go here for $500 off your enrolment: https://lnkd.in/giMERtYw

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PRD templates for product managers. Bookmark these A Product Requirements Document (PRD) is one of the most essential documents in product work. It sets out the plans for a team that is ready to move from ideation to implementation of a feature or product. There are many different approaches to creating a PRD. They mainly differ in the level of detail and length of the document. There is no universal solution, but you can choose a template from our collection that intuitively seems most suitable depending on the complexity of the project, the number of participants and the specifics of your company’s processes. https://lnkd.in/e9PeqsPF

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