Arturo F Munoz

Starting my own business is a dream that I’d had since I was a little boy witnessing my father run his own operation. After I lost my father’s guidance early in my teens when my parents separated, I latched onto my father’s early instructions to cultivate my mind with...

I was giving small business online marketing advice to a Westerner who lives in Asia. He built a website that has been producing enough money for him not to have a job. He had been following a very successful website development program since 2004 and arrived early enough to...

One of the most challenging aspects of commerce for many people starting a business is selling. It goes beyond having to know what to say to someone who might be interested in what you offer. Selling is both an art and a science. And finding that point of balance...

Got some lead nurturing to do yet nothing new to say? Let’s assume your marketing and sales teams are in alignment. (Big assumption!) This will make our discussion easier. Because having the sales and marketing folks speaking with each other makes lead nurturing not merely effective but feasible. Why?...

There are online jobs that work from home. But succeeding in them is conditional. This success depends on what we hold in our minds first. Our thinking adheres to our natural inclinations and then becomes an inherent part of us. Let’s be more explicit. Too many of us have...

The sign reads: ‘Starting Own Business, Every Nickel Helps’. That’s what the gentleman down on his luck (and sitting on the curb) wanted you to believe he would do with my money. “It’s not a loan,” he says. “But it’s going toward a worthwhile cause…” May be the joke...

The steps to start a business fast are not all the same nor are all steps to starting a business equally important. But there is a series of steps that you may consider optimal if you truly wish to get going fast in initiating a micro-venture, especially if you’re...

There is no possibility of creating an easy online business or brick-and-mortar operation without becoming a sticky business. Stickiness is the result of customer loyalty. That is, when your customers are loyal, they stick around your store whether online or elsewhere, because they believe it’s nearly an obligation for...

Some senior corporate marketing managers pursue after marketing automation projects more to gain an advantage over another head of marketing at a different division in the same company than to compete with marketers at a rival corporation. This behavior builds corporate fiefdoms. These fiefdoms often get their identity from...