“I worked with Ann for a number of years and she was always a contributor to both our team and company objectives. Her work ethic and positive attitude were omnipresent and her role across marketing, sales and digital platforms made her a versatile and talented coworker.”
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Creative, culturally diverse, results-driven Marketing Manager with 8+ years experience…
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🚨 New Trade Secret Litigation Report! 🚨 Lex Machina’s 2024 Trade Secret Litigation Report is now available! 📊 Highlights include: • 1,203 cases…
🚨 New Trade Secret Litigation Report! 🚨 Lex Machina’s 2024 Trade Secret Litigation Report is now available! 📊 Highlights include: • 1,203 cases…
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👋Meet Avi Persin, ‘15YC, an alumnus of Yeshiva College, where he majored in computer science!🎓 Avi’s time at YU was marked by significant…
👋Meet Avi Persin, ‘15YC, an alumnus of Yeshiva College, where he majored in computer science!🎓 Avi’s time at YU was marked by significant…
Liked by Ann Persin
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Lex Machina's Contracts: Commercial Litigation Report 2023 is now available! Register now to request your personal copy…
Lex Machina's Contracts: Commercial Litigation Report 2023 is now available! Register now to request your personal copy…
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Education
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Yeshiva University, Sy Syms School of Business
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Vox Optima LLC
The Advantage of Integrated Measurement The real power emerges when these channels work together under unified measurement. This integration reveals cross-channel influence that single-channel metrics miss entirely—like how earned media coverage amplified through paid channels accelerates lead conversion, or how owned content shared socially generates higher-quality leads than either channel alone. Traditional marketing measurement gives credit to the last touchpoint before conversion, creating a distorted view of what drives results. The PESO framework tracks the complete customer journey. ~ Christopher Barger via Spin Sucks
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Claravine
79% of advertisers still can't prove ROI on their campaigns. It's not a measurement problem; it's a data structure problem. A Marketing Data Center of Excellence fixes the foundation so your analytics actually work. Download the guide covering the four pillars every DCoE needs to function. 🔗 https://bit.ly/47cCkRt
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Starsight | Analyst Relations
We love dashboards. But let’s be honest—nobody outside marketing cares about MQLs or engagement rates. What they care about? Growth. ROI. Deals closed. That’s why Forrester reminds us: stop reporting, start storytelling. Data alone informs. A story convinces. Next boardroom update, don’t just share numbers—make them mean something. As Mavis Liew puts it, storytelling is a “power skill.” It turns marketing from “the cost center” into “the growth driver.” 👉 Forrester post: https://lnkd.in/gMKkdcz3 #forrester #ar #archat #cmo #storytelling
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