Andrew Shields
Indianapolis, Indiana, United States
351 followers
347 connections
About
Experimentation driven Product Manager with 10+ years of PM, Developer, and QA…
Experience
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Education
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Licenses & Certifications
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Scrum Certified
SCRUMstudy - Accreditation Body for Scrum and Agile
Volunteer Experience
Projects
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Marketing Consultant
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Worked with a local specialty gym business that was having trouble bringing in more members. Analyzed their current marketing efforts including their SEO strategy. Created two target personas based on current member data and input from their trainers. Conducted interviews to identify where people were getting lost along the funnel. Finally, created a recommended plan on how to improve their current marketing strategy by making changes to their SEO and other channels.
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Startup Consultant
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Currently working with my team to help the founder go from idea to an actionable plan. We are working to design a sustainable and actionable business canvas plan. This includes gathering data, completing interviews, identifying risks, and designing a MVP.
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Strategy Consultant
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Working directly with a multi-million dollar Midwest company to understand their issue of underutilization and a lack of company alignment with one of their services offered. The result of this project will be a recommendation on how to improve this service.
- Complete a marketing analysis of their current customer persona
- Create an effective strategy for reaching and communicating with their potential customers
- Advise on how to introduce this service into a new facility
…Working directly with a multi-million dollar Midwest company to understand their issue of underutilization and a lack of company alignment with one of their services offered. The result of this project will be a recommendation on how to improve this service.
- Complete a marketing analysis of their current customer persona
- Create an effective strategy for reaching and communicating with their potential customers
- Advise on how to introduce this service into a new facility
- Recommend a way to bring alignment back to the organization on the vision for this service moving forward
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