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A cross-team collaborator who has a hunger for innovation and storytelling within the…
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Amanda Katz shared thisJoin me for Your Next Move with Jennifer Fleiss 11/17 at 12:00 PM ET. Free to attend! Register here https://lnkd.in/g-SgDJCg
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Amanda Katz reacted on thisI’m thrilled to announce that I’ve started a new role at The Brand Guild as a Public Relations Assistant for the Hospitality team! Thank you to Amanda Katz, Hallie Greenberg, and Amy Clark for trusting me with this incredible opportunity. Additionally, a huge thanks to Riley Stevens for your mentorship and guidance during my internship experience. I’m excited to continue my journey at The Brand Guild and support industry-leading brands in the food, beverage, and hospitality space.
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Amanda Katz liked thisAmanda Katz liked thisI'm headed back to New Orleans this summer for Tales of the Cocktail 🍸 🍹 ⚜️ Looking forward to spending a few days on the ground connecting and exploring what's next in the spirits industry. If you'll be there, I'd love to connect for a coffee or an air conditioning break!
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Amanda Katz liked thisAmanda Katz liked thisI had the pleasure of visiting my TBG family and attending their engaging panel, "The New Anchor: Experience-Driven Developments." A few insights that stuck with me: ⚓️ Connection is the foundation. As remote work continues to evolve, creating spaces that encourage people to gather, collaborate, and build community is more important than ever. ⚓️ People are seeking experiences, not just places. The most successful destinations inspire discovery, create memorable moments, and give people something worth sharing with their love ones. ⚓️ Excellence is in the details. Hospitality, thoughtful design, accessibility, and a high standard of service are what keep people coming back. Thank you to The Brand Guild for hosting such a thoughtful discussion and to the panelists for sharing your perspectives. Looking forward to seeing how these ideas continue to shape our communities. #WashingtonDC #CRE
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Amanda Katz reacted on thisAmanda Katz reacted on thisFollowing my graduation from Fordham University, I am incredibly pleased to share that I will be continuing my journey at Macy's as a Merchandise Assistant supporting the Fashion Buying team in Women’s Shoes. Working in the business of fashion is the reason I moved to NYC — to pursue a personal dream of bridging my creativity & analytical perspective into driving culture. Macy's is truly America’s department store, known as "America's store for life," and I am beyond excited to work hard, continue learning, and contribute to the standard of excellence and legacy the company represents. A huge thank you to Anthony Rine, a visionary in women’s fashion and culture, whom I am deeply honored to be working with and learning from. Additionally, I would like to extend my sincere gratitude to Jennifer Hertz, who has been tremendously supportive throughout this process and a true advocate for me receiving this opportunity. HUGE thank you to my community — family, professors, managers, friends, Fordham Gabelli School of Business alumni, and peers — who supported me throughout this journey with your time, invaluable advice, encouragement, and belief in me. Your guidance has truly shaped the work ethic and perspective I carry forward into this next chapter. All in all, what a dream. I cannot wait to see what the future holds. Thank you, Macy's! 🌟
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Amanda Katz liked thisIncredible work by our Apaluma team! 2nd year in a row. Thanks to ECOS and the State Sharks.Amanda Katz liked thisBack2Back Win! Super excited to announce that for the second year in a row, Apaluma has won the ECOS Shark Tank People’s Choice Award along with ERG. This year’s focus was for “ingenious water reuse solutions.” Big props to the team and many thanks to our esteemed friends and colleagues at ECOS for the recognition. Nothing feels better than being affirmed by the people that do the work, for the work. Alicia J. Keyes
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Amanda Katz liked thisAmanda Katz liked thisHard to believe Cannes Lions is less than 80 days away. We’re in the thick of planning across a range of exciting projects and activations, and it’s shaping up to be an incredible moment for brands, media, and creativity on the Croisette. For media planning to be onsite, I’d love to connect. And of course, if your brand is activating, would be great to compare notes and explore opportunities to collaborate! #cannes2026 #canneslions
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Amanda Katz liked thisGraza has been a staple in my home for years. Our team couldn’t be more excited to help turn up the heat.Amanda Katz liked thisWe’re thrilled to announce our representation of Graza. This is a brand we’ve long admired: beginning from a place of category innovation (you do have a Graza squeeze bottle in your kitchen, yes?), they have built, and continue to expand, a brand with a bold personality and a thoughtful approach to quality. Graza’s line has earned their distinctive place on the shelf, and we’re excited to help bring their story to life in fresh and compelling ways. This is just a drizzle of what’s to come. Can’t wait to share what we’re cooking up!
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Amanda Katz reacted on thisAmanda Katz reacted on thisMost people think a great spirit is defined by its craftsmanship alone🍸, but the way a brand is presented, positioned, and shared shapes how it is seen, remembered, and valued. The conversations it sparks, the recognition it earns, the clarity of its identity, the worlds it creates beyond the bottle, and the distinction it holds in a crowded market all turn a crafted product into a memorable brand. Story is not just marketing; it is a strategic force that builds credibility, shapes perception, and helps a brand last 📈. These agencies are helping brands tell stories that matter: ✨ Cork + Knife ✨ KLG Public Relations ✨ The Brand Guild ✨ High-Proof Creative ✨ Pour Agency Every spirit has a story 📖. Share yours at the Bartender Spirits Awards and stand out among the best. Enter Today - https://lnkd.in/fdSkZZq . . . . . #BartenderSpiritsAwards #SpiritsMarketing #BrandStorytelling #BeverageIndustry #CraftAndStory #TradeInsights #SpiritsBusiness #BrandRecognition #HospitalityMarketing #DrinkIndustry Beverage Trade Network Bartenders Business Sid Patel Ashley Lipyansky Ana Calle Bridget Rooney Megan C. Osterhout Kate Laufer Gorenstein Jessica Gaffney Lucia Brotherton Nicole Birnbaum Amanda Katz Hannah Correll Emma Ballantyne Abby Colby Jayne Sandman Suzanne Jacober Karen Locke Cassandra "CJ" Judd Courtney Kittel Janelle Hammerstrom Katherine Lioudis Dominic Koponen
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Education
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University of Massachusetts Amherst
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Activities and Societies: Production: - Directed and produced 7 short-films from inception to completion - Operated school TV studio from the myriad of different production responsibilities - Produced short-films with strict deadlines on a bi-weekly basis - Screenwriter, producer and director of a live 3-act drama series - Discussed film and television production principles and studied the process of bringing the script to the screen
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