About
Marketing leader with expertise in omnichannel strategy + leading high performing Sales…
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1K followers
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Alyson Nagle shared thisWhat if one of the most effective growth levers in CPG has been systematically undervalued? That's one of the questions this new research from Circana explores. Circana looked at 48 campaigns across the Ibotta Performance Network and found +16.5% average incremental sales lift and +17% new household penetration, 7–8x above total store benchmarks. For years, promotions and media have been evaluated using different standards, making true performance comparisons difficult. The findings may challenge some long-held assumptions about the role promotions can play in driving growth.Circana Research at Cannes: Promotional Effectiveness in CPG | Ibotta Performance Network posted on the topic | LinkedInCircana Research at Cannes: Promotional Effectiveness in CPG | Ibotta Performance Network posted on the topic | LinkedIn
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Alyson Nagle shared thisIs your brand ready for the summer spend shift? ☀️ Consumer behavior is shifting rapidly as we head into the warmer months. For my partners in the CPG space, understanding these trends isn’t just helpful—it’s critical for winning the shelf (and the cart). I’m excited to share that we’re hosting a Summer Outlook Webinar to dive deep into what’s coming next. We’ll be breaking down actionable insights to help you pivot your strategy and capture summer demand. Register at the link below to join us!Is your brand ready for the summer spend shift? Summer isn't just a season — it's a massive shift in consumer behavior. But where exactly is that money moving? On May 13, Matt Wilson, Principal… | Ibotta Performance NetworkIs your brand ready for the summer spend shift? Summer isn't just a season — it's a massive shift in consumer behavior. But where exactly is that money moving? On May 13, Matt Wilson, Principal… | Ibotta Performance Network
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Alyson Nagle reposted thisAlyson Nagle reposted thisExcited to share a massive milestone for Ibotta: We’ve entered an exclusive, multi-year partnership with Uber! This allows us to bring the Ibotta Performance Network into one of the most scaled, high-intent consumer ecosystems today. For brands, this unlocks the ability to reach millions of shoppers at the moment of purchase with truly performance-driven offers, collapsing the funnel between awareness and conversion. This is the future of retail media and where performance marketing is headed. Proud of the team and excited for what’s ahead with Uber. 🚀 https://lnkd.in/e-zxw8DdUber Joins the Ibotta Performance Network in Exclusive, Multi-Year PartnershipUber Joins the Ibotta Performance Network in Exclusive, Multi-Year Partnership
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Alyson Nagle shared thisA big week for Ibotta as we step into our next chapter of incremental impact with the launch of LiveLift. Being accountable with marketing dollars has been a motivation throughout my career, and proud to be a part of the solution for the CPG promotions space. 🚀Alyson Nagle shared thisToday, we're thrilled to announce LiveLift™, an enhanced capability that is empowering CPG brands to measure and optimize their promotions for profitable revenue growth while campaigns are in-flight. For too long, CPGs have lacked precise and timely tools to trust the ROI of their promotions. That’s why Ibotta is introducing the first performance marketing platform for CPGs. Now marketers can take more control of their promotions to better drive market share and respond to competitive threats, without waiting months for results. The Outcomes Era has arrived. https://lnkd.in/gxx7Eunf
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Alyson Nagle shared this#Ibotta is growing! We're looking for strategic senior sellers and Account Managers (IC) to join across a handful of verticals (including mine- Health and Beauty! 💁♀️ ). Join an incredibly smart, humble, and compassionate group of folks in this next chapter. 🚀 Check out the openings here, and feel free to reach out if you or someone you know is interested! (https://lnkd.in/gF-PajNn)
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Alyson Nagle shared thisAfter 5+ rewarding years, I am moving on from my prolific team at Walmart Connect. Being a part of the "OG" class of Connect (the artist formerly known as Walmart Media Group) is something I will be forever grateful for- having the privilege to immerse in the unique world of Walmart, learn every day from the smartest minds (and formidable leaders Lara BarmishChris LindquistSonia DalviParbinder DhariwalChristopher YoungChristopher Cormier), and be a handprint on the Retail Media growth story. I'm thankful to everyone I worked with who shaped my Walmart Story. With that, I am so excited to begin the next chapter, leading an amazing CPG team at Ibotta! Incredible new growth stories ahead with bold and brilliant leaders Chris Dungan Chris Riedy Bryan Leach. 🚀
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Alyson Nagle shared thisDecember marks the end of a dynamic year, but also the milestone of my 5 year tenure at Walmart. I am incredibly proud of how far Walmart Connect (the artist formerly known as Walmart Media Group) has come in 5 years, how much I have grown through the mentorship of so many greats, and how much our mission has truly made an impact with integrity and thoughtfulness. Thankful and inspired for what's next. ☺️
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Alyson Nagle shared thisStarting to think Black Friday commercials are the new Superbowl commercials after seeing the chef's kiss advertising work for Walmart's #blackfridaydeals. For SURE fetch.Alyson Nagle shared thisOn Wednesdays we shop deals. We’re turning Black Friday pink, bringing Walmart customers the hottest deals of the season on Wednesdays this November. You can shop with us for everything you need this holiday – saving time, saving money, & living better. Pretty fetch, right?
Alyson Nagle commented on a post
7mo
TEAM BEAUTY IS SO LUCKY TO HAVE YOU! Congrats Toph! So awesome to see your WM journey 🚀
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Alyson Nagle reacted on thisAlyson Nagle reacted on this+16.5% average incremental sales lift +17% average increase in household penetration 7–8x above Circana total-store benchmarks Those were the headline findings from new research Circana conducted across 48 campaigns executed through the Ibotta Performance Network. Over the last six-plus months, we've worked with Circana to independently measure promotional performance using the same rigorous methodology applied to media. I just wrapped a great conversation with Yeimy Garcia Smith of Circana and The CPG Guys here at Cannes discussing what these findings mean for brands trying to navigate an increasingly complex commerce landscape and prove what's driving growth. Done right, promotions don't discount the brand. They are a decision tool that can drive measurable CPG growth. Thank you to Circana for our outstanding partnership and to Yeimy Garcia Smith, Sri Rajagopalan, and Peter V.S. Bond for the conversation. https://lnkd.in/gx4xRYxg
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Alyson Nagle reacted on thisMy team at Ibotta is growing 🙌 ! I'm looking for a Client Partner Director to join our Health, Beauty, & Personal Care team to lead strategic partnerships, drive enterprise-level relationships, and influence company-wide growth. If you have 8+ years of consultative, data-driven sales, client strategy experience and love navigating complex spaces, I’d love to connect. [East Coast, Midwest location preferred] #hiring https://lnkd.in/e-MJtdib
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Alyson Nagle liked thisAlyson Nagle liked this🎉 Igotta new role at Ibotta! 🦸♀️ As the Director, B2B Content & Brand Strategy/Ultimate Hype-lady for the Ibotta Performance Network, I'll be using my storytelling superpowers to share how the IPN is helping brands distribute their promotions across an ever-growing network of third-party retailers and publishers — like Walmart, Family Dollar, and Instacart. (give us a follow!) 💫 I'm psyched to join this powerhouse team!
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Alyson Nagle reacted on thisAlyson Nagle reacted on thisThe best meetings leave people feeling seen. Thank you to NACDS, my suppliers, my leaders, my team who push me to think bigger. The people who make the strongest impression aren’t always the ones with the best deck. They’re the ones who: — Know the team, not just the numbers — Build a story around the data, not just a report — Listen more than they speak — Read the room Executive presence isn’t taught in any onboarding. It’s built in the room. #Leadership #RetailMedia #Beauty #WomenInLeadership #NACDS #WalmartConnect
Experience
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Education
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Syracuse University
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Activities and Societies: PRSSA, Hill Communications, comm.UNITY
Minor Degree in Marketing
Minor Degree in Music Industry
Deans List, all semesters -
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Licenses & Certifications
Courses
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Advanced Design and Production
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Communications Law
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Global Marketing Strategy
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Music Industry (all levels)
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Music Law
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Music and the Media
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News Writing
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Public Relations Campaigns
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Public Relations Management
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Public Relations Research
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Studio Recording
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Projects
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Artist Electronic Press Kit-- Music and the Media Class
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Designed, drafted, and compiled a physical and electronic press kit for a Top 40 artist for the capstone project of my music industry minor degree.
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Tour Marketing Campaign-- Music and the Media Class
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Strategized and constructed a thorough marketing plan for a major band's U.S. tour from marketing and promotion to production and distribution.
Languages
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English
Native or bilingual proficiency
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Italian
Professional working proficiency
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Spanish
Limited working proficiency
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3 people have recommended Alyson
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