“Alison very quickly demonstrated her marketing, communications, and content marketing expertise and provided us with a framework and clear expectations we could all agree upon. Then we got to work. The products of our collaboration spanned a variety of topics and formats and yielded outstanding results: elevating the online presence of the firm’s regional office, expanding our network, and increasing opportunities for successful client acquisition. Trust Alison – she’s sharp, dedicated, thorough, and talented.”
About
I’m an experienced brand strategist, content marketer, and copywriter with a track record…
Services
Activity
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AMA Tampa Bay is excited to bring together our marketing community with opportunities to learn, network, and connect with professionals who…
AMA Tampa Bay is excited to bring together our marketing community with opportunities to learn, network, and connect with professionals who…
Liked by Alison L. Roberts
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10 COPYWRITING TERMS EVERY COPYWRITER SHOULD KNOW 1️⃣ HOOK What it is: The first line that earns attention. Example: ❌ Most people fail at…
10 COPYWRITING TERMS EVERY COPYWRITER SHOULD KNOW 1️⃣ HOOK What it is: The first line that earns attention. Example: ❌ Most people fail at…
Liked by Alison L. Roberts
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After nearly 3 years away, I’m back in Anime! This time to close the gaps that still hold global collaboration 🌎🤝 back. I’m excited to announce…
After nearly 3 years away, I’m back in Anime! This time to close the gaps that still hold global collaboration 🌎🤝 back. I’m excited to announce…
Liked by Alison L. Roberts
Experience
Education
Licenses & Certifications
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The Impact of Fintech: AI, Blockchain, Cryptocurrency, and the Future of Business
University of South Florida Muma College of Business
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Volunteer Experience
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Director of Email & Direct Mail - Communications Committee
AMA Tampa Bay
- 7 months
I managed and implemented direct communications campaigns (email and direct mail) on the chapter's behalf.
• Collaborated with fellow members of the communications team, Marketer of the Year committee, and executive board;
• Established and maintained a content calendar;
• Maintained email lists and databases;
• Adapted pre-existing blog and promotional content;
• Created and delivered email content using MailChimp; and
• Served as the liaison to the direct…I managed and implemented direct communications campaigns (email and direct mail) on the chapter's behalf.
• Collaborated with fellow members of the communications team, Marketer of the Year committee, and executive board;
• Established and maintained a content calendar;
• Maintained email lists and databases;
• Adapted pre-existing blog and promotional content;
• Created and delivered email content using MailChimp; and
• Served as the liaison to the direct marketing agency and printer. -
Volunteer - Communications Committee
AMA Tampa Bay
- 7 months
Coordinated the delivery of monthly postcard assets to the direct marketing agency and (ultimately) recipients.
Organizations
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AMA Tampa Bay (American Marketing Association, Tampa Bay Chapter)
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- PresentFinalist - 2017 Volunteer of the Year Award, AMA Tampa Bay's Marketer of the Year • For work on the Communications Committee and as Director of Email & Direct Mail.
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Public Relations Society of America (PRSA) – Tampa Bay Chapter
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Recommendations received
6 people have recommended Alison L.
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