Alisa Alvich

Led a comprehensive corporate rebrand initiative, repositioning the company as a billion-dollar organization. This project included:
o Developed new brand guidelines encompassing buyer personas, messaging and positioning, and visual identity that resonated with target audiences and aligned with new company values.
o Successfully rolled out the new brand guidelines to internal teams, ensuring alignment and consistency across all departments.
o Oversaw the implementation of rebranding… Show more

Led a comprehensive corporate rebrand initiative, repositioning the company as a billion-dollar organization. This project included:
o Developed new brand guidelines encompassing buyer personas, messaging and positioning, and visual identity that resonated with target audiences and aligned with new company values.
o Successfully rolled out the new brand guidelines to internal teams, ensuring alignment and consistency across all departments.
o Oversaw the implementation of rebranding initiatives across various marketing channels, including digital, print, and events. Show less

In 2022, EASE was selected as the host fleet partner for the Ohio Rural Automated Driving Systems (ADS) Project, focused on the deployment of automated trucking technology on customer freight shipments in collaboration with DriveOhio, the Ohio Department of Transportation (ODOT), Transportation Research Center (TRC), and other notable partners.

Automated trucking technology is revolutionizing the transportation industry and the supply chain, including the way freight is moved and how… Show more

In 2022, EASE was selected as the host fleet partner for the Ohio Rural Automated Driving Systems (ADS) Project, focused on the deployment of automated trucking technology on customer freight shipments in collaboration with DriveOhio, the Ohio Department of Transportation (ODOT), Transportation Research Center (TRC), and other notable partners.

Automated trucking technology is revolutionizing the transportation industry and the supply chain, including the way freight is moved and how people travel. The ADS Project will study how automated semi-trucks connected by AI technology react to real-world scenarios such as winding roads and hilly terrain within rural settings. EASE is proud to stand as the first to deploy automated trucking technology on customer freight shipments in the U.S.!

Responsible For:
- Creating the initial RFQ Proposal/Bid Submission Presentation on behalf of EASE
- Communication Strategy, Messaging
- Co-branded Marketing
- Public Relations Efforts
- Content Creation
- Digital Media Content Creation
- Demand & Lead Generation aimed at procuring customers to participate in the ADS Project for customer freight shipments ("Join The Movement") Show less

Worked cross-functionally to develop & launch the Certified Diverse-Owned Carrier Program, a two-pronged corporate initiative focused on building EASE's network of certified diverse-owned carriers and go-to-market, increasing customers transportation spend on diverse-owned suppliers. Within in first 8 months, this initiative increased EASE's diverse-owned carrier network by +3,700% & generated $2.52M in customer spend.

Responsible for leading all efforts including:
- Program… Show more

Worked cross-functionally to develop & launch the Certified Diverse-Owned Carrier Program, a two-pronged corporate initiative focused on building EASE's network of certified diverse-owned carriers and go-to-market, increasing customers transportation spend on diverse-owned suppliers. Within in first 8 months, this initiative increased EASE's diverse-owned carrier network by +3,700% & generated $2.52M in customer spend.

Responsible for leading all efforts including:
- Program Development
- Communication Strategy, Messaging, Positioning
- Branding
- Go-To-Market Campaign Development & Execution
- Customer Experience Optimization
- Print & Digital Content Creation
- Demand & Lead Generation: Developed and executed demand and lead generation initiatives across various marketing channels, including print & digital marketing, PPC campaigns, email, content marketing, event marketing, and advertisements.
- Goal Setting & KPI Tracking, Reporting

Helped Generate 327 high-quality carrier leads within the first 8 months. Show less

Developing the customer journey through the stages of the funnel from initial brand awareness, consideration, engagement, development, and advocacy.
This project consistent of:
- Customer Segmentation, Identification
- Developing and Deploying an Inbound & Outbound Marketing Strategy
- Developing the Communication Strategy
- Content Development, relevant to each stage of the journey
- Continuous Improvement, Refinement. Ongoing Maintenance
- Internal Buy-in, Rollout, and… Show more

Developing the customer journey through the stages of the funnel from initial brand awareness, consideration, engagement, development, and advocacy.
This project consistent of:
- Customer Segmentation, Identification
- Developing and Deploying an Inbound & Outbound Marketing Strategy
- Developing the Communication Strategy
- Content Development, relevant to each stage of the journey
- Continuous Improvement, Refinement. Ongoing Maintenance
- Internal Buy-in, Rollout, and Employee Training Show less

In a combined effort with my Chief Revenue Officer, we developed an annual Sales & Marketing Playbook that defined, outlined, and included:
- Annual Revenue Goals
- Sales and Marketing Lead Funnel, KPIs, and conversion rates
- Strategic Sales Plan
- Sales & Marketing Alignment, Enablement
-Marketing lead sources, lead tactics, kpis, operations, etc
- Detailed marketing calendar
- Etc.