Alexandra Joaquin

In digital product design, creating beautiful experiences is table stakes for designers. But designs that drive real impact go much deeper. In this Livefront Talk, we share 6 ways product designers can leverage metrics to reveal just how big (or small) an impact their work has on overall business outcomes.

When used properly, user journey maps can be an invaluable tool to help product teams build empathy and understanding of how users move through your product or experience. They can illuminate customer friction, delight, and opportunities for improvement. However, in practice, they often do not live up to this ideal. Too often, journey maps begin and end as theoretical understandings of your ideal user. Often represented as generic personas, these maps are built on assumption after assumption… Show more

When used properly, user journey maps can be an invaluable tool to help product teams build empathy and understanding of how users move through your product or experience. They can illuminate customer friction, delight, and opportunities for improvement. However, in practice, they often do not live up to this ideal. Too often, journey maps begin and end as theoretical understandings of your ideal user. Often represented as generic personas, these maps are built on assumption after assumption, never to be tested and validated with actual data.

In this session we’ll explore common pitfalls experienced by teams when using journey maps, and how you can advance your map to evolve and grow with your product - backed by real data and insights. Show less

App personalization is no longer a luxury but an expectation for today's tech-savvy users. However, achieving a truly personalized experience often feels daunting, with seemingly heavy technology investments and complexity.

This talk will challenge that perception, unveiling how you can harness the power of native features to create compelling, personalized experiences without breaking the bank or short-changing yourself.

Looking to make your native mobile app accessible to the widest possible audience? In this talk, the team at Livefront shares what mobile accessibility is and distills a handful of WCAG guidelines down into easily-digestible efforts to help you jump into mobile accessibility the right way. And if you're having trouble working accessibility into your current practice, we've got you covered there too.

Whether you're an experienced app designer or just getting started, this video is a… Show more

Looking to make your native mobile app accessible to the widest possible audience? In this talk, the team at Livefront shares what mobile accessibility is and distills a handful of WCAG guidelines down into easily-digestible efforts to help you jump into mobile accessibility the right way. And if you're having trouble working accessibility into your current practice, we've got you covered there too.

Whether you're an experienced app designer or just getting started, this video is a must-watch for anyone interested in making their app as inclusive as possible. Show less

A/B testing is an incredibly valuable tool for data-driven product management. But, it doesn’t come for free and it isn’t the only available method for vetting new user experiences. Taken to its logical extreme, if you were to A/B test every feature in your product, you would be throwing away 50% of your product team’s work!

So given that opportunity cost, is A/B testing even worth it? Well… it depends!

In this session, we’ll engage in some real talk about A/B testing. Join us if… Show more

A/B testing is an incredibly valuable tool for data-driven product management. But, it doesn’t come for free and it isn’t the only available method for vetting new user experiences. Taken to its logical extreme, if you were to A/B test every feature in your product, you would be throwing away 50% of your product team’s work!

So given that opportunity cost, is A/B testing even worth it? Well… it depends!

In this session, we’ll engage in some real talk about A/B testing. Join us if you are interested in chewing on any of these questions.

- What makes for a good A/B testing opportunity?
- Why is A/B testing so costly, and how can we minimize that?
- How do you design a good A/B test?
- How do you implement a good A/B test?
- How should you go about interpreting your A/B test results? Show less