Alan Carter
Oklahoma City, Oklahoma, United States
1K followers
500+ connections
1K followers
500+ connections
Activity
1K followers
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Alan Carter reposted thisAlan Carter reposted thisModelo is bringing the Mark of a Fighter to the racetrack. This weekend marks the brand’s racing debut as the ‘Official Cerveza of RFK Racing,’ with Modelo serving as the primary sponsor on the No. 6 Ford Mustang Dark Horse driven by NASCAR Champion Brad Keselowski at Watkins Glen International. Fans will see the No. 6 car roll out in a navy-and-gold design that reflects the brand's premium identity – a bold, unmistakable presence on the racetrack. “Modelo has always embodied the Mark of a Fighter – celebrating the people who show up with grit, pride, and the will to earn it,” said Rene Ramos, Senior Vice President of Brand Activation. “That same mentality is what we see in RFK Racing and in champion Brad Keselowski. We’re fired up to bring Modelo to the track as the Official Cerveza of RFK Racing, and for the opportunity to connect with fans who share our passion for high-performance competition.”
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Alan Carter reposted thisAlan Carter reposted thisAs we continue to meet evolving consumer preferences, we’re excited to introduce Pacifico in a 7 oz. bottle. This offering complements our popular Coronita and Modelito – which are the No. 1 and No. 2 small format 7 oz. beer brands in the U.S., respectively* – and creates more opportunities for people to enjoy our iconic beer brands. *Circana, dollar sales, L52W ending 03-22-2026
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Alan Carter reposted thisAlan Carter reposted thisHighlighting the Modelo x Brooklyn Nets partnership with this display.🍻🏀 Always focused on creating eye catching executions that stand out and drive sales.
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Alan Carter reposted thisAlan Carter reposted thisNuestra ciudad. Nuestra cerveza. Now part of the Black & Gold. #LAFC x Modelo Constellation Brands
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Alan Carter reposted thisAlan Carter reposted thisConstellation Brands is setting its sights on turning Pacifico into a 75 million–case powerhouse by 2030. 🍺📈 At its Gold Network Summit, executives outlined plans to double Pacifico’s volume—potentially making it the No. 8 beer brand by dollar sales—backed by 19% growth in 2025, a 17% media spend increase next year and expanded digital investment. Meanwhile, Victoria is emerging as the portfolio’s fastest-growing brand, fueled largely by zillennial drinkers, with new packaging, flavor extensions like Vicky Mango and Dia de Muertos activations on deck. 👀🔥 The company is also leaning harder into flavor innovation—from Modelo Chelada Suprema to a new spiked apple refresher aimed squarely at Gen Z’s evolving preferences. Link to the full story in the first comment below 👇 #BeerIndustry #ConstellationBrands #MexicanBeer #BrandGrowth #GenZMarketing #BeverageInnovation #CPG
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Alan Carter reposted thisAlan Carter reposted thisModelo – the No. 1 beer brand in the U.S. by dollar sales* – is expanding its portfolio with its first non-alcoholic offering – Modelo Chelada Limón y Sal Non-Alcoholic. As flavored and non-alcoholic beverages redefine the category, Modelo is leading with authenticity – bringing its bold, signature chelada flavors to a non-alcoholic format that meets modern tastes without sacrificing quality or character. “People want choices without having to compromise, and Modelo Chelada Non‑Alcoholic does exactly that,” said Logan Jensen, Vice President of Brand Marketing at Modelo. This innovation complements our broader moderation-focused portfolio that includes Corona Extra Non-Alcoholic; small-format Modelito and Coronita 7 oz. bottles; lower-ABV options like Modelo Oro and Corona Premier; as well as lower-ABV, lower-calorie offerings like Illuminate Sauvignon Blanc and Illuminate Sparkling Wine from Kim Crawford. Learn more about how innovations like Modelo Chelada Limón y Sal Non-Alcoholic underscore our commitment to meet evolving consumer preferences with high-quality products: https://bit.ly/457BRiy *Circana, MULOC+ L52W ending 01-04-2026
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Alan Carter reposted thisAlan Carter reposted thisFrom all of us at Constellation Brands, we wish you a happy and safe holiday season filled with warmth, joy, and moments Worth Reaching For.
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Alan Carter reposted thisAlan Carter reposted this2025 was a year of transformation, continued industry-leading performance, and connecting with consumers during life’s most meaningful moments. We extend our heartfelt thanks to our employees, partners, and consumers who were a part of the journey. Take a few moments to revisit our achievements from the past year in the video below and dive deeper into the momentum we’re bringing into 2026: https://bit.ly/48JyNvh
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Alan Carter reposted thisAlan Carter reposted thisTo mark 35 years of the iconic Corona O’Tannenpalm commercial, Corona is reimagining the tradition with a modern twist – the Feliz Navidad Yule Log. This one-hour long, ambient beach-inspired video offers viewers an extended escape to the stillness and serenity of the iconic Corona beach during the busiest time of year. The Feliz Navidad Yule Log stays true to the original O’Tannenpalm ad — bringing the beach scene to life with waves, bonfire vibes, and the iconic whistled tune. Fans can still catch the classic commercial on TV and stream the Yule Log to further enjoy the laid-back spirit that has made Corona the #1 most loved beer brand in the U.S. Sip, stream, and bring the beach way of life to your living room this holiday season on the Corona USA YouTube channel here https://bit.ly/3McSDGh and on Roku beginning Dec. 16. For more details on how you can experience the full Yule Log, visit: https://bit.ly/4iHa79Z
Alan Carter commented on a post
8mo
Congratulations! 🏴☠️🏝️🍻
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Alan Carter liked thisAlan Carter liked thisModelo is bringing the Mark of a Fighter to the racetrack. This weekend marks the brand’s racing debut as the ‘Official Cerveza of RFK Racing,’ with Modelo serving as the primary sponsor on the No. 6 Ford Mustang Dark Horse driven by NASCAR Champion Brad Keselowski at Watkins Glen International. Fans will see the No. 6 car roll out in a navy-and-gold design that reflects the brand's premium identity – a bold, unmistakable presence on the racetrack. “Modelo has always embodied the Mark of a Fighter – celebrating the people who show up with grit, pride, and the will to earn it,” said Rene Ramos, Senior Vice President of Brand Activation. “That same mentality is what we see in RFK Racing and in champion Brad Keselowski. We’re fired up to bring Modelo to the track as the Official Cerveza of RFK Racing, and for the opportunity to connect with fans who share our passion for high-performance competition.”
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Alan Carter liked this🤘🍻😎🌊🏄Alan Carter liked thisPacifico is leaning into its vibrant brand identity with the launch of “Choose Yellow. Choose Pacifico.” This new campaign leverages the brand’s iconic yellow cans, bottles, and tap handles as signposts to invite consumers to seek out the moments that make them feel most alive. With new commercials and programming rolling out across social, digital, and live TV, along with other strategic placements, the brand’s message is clear: “Pacifico is more than a beer, and yellow is more than a color. It’s an invitation to live like you mean it.”
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Alan Carter liked thisAlan Carter liked thisAs we continue to meet evolving consumer preferences, we’re excited to introduce Pacifico in a 7 oz. bottle. This offering complements our popular Coronita and Modelito – which are the No. 1 and No. 2 small format 7 oz. beer brands in the U.S., respectively* – and creates more opportunities for people to enjoy our iconic beer brands. *Circana, dollar sales, L52W ending 03-22-2026
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Alan Carter liked thisAlan Carter liked thisHighlighting the Modelo x Brooklyn Nets partnership with this display.🍻🏀 Always focused on creating eye catching executions that stand out and drive sales.
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Alan Carter liked thisAlan Carter liked thisHonored to be recognized as a national award winner among some of the best in the industry. This achievement reflects years of dedication, resilience, and a true passion for what I do every day. Competing at this level and bringing this recognition home is something I’m incredibly proud of. Grateful for the mentors, teammates, and partners who continue to push me to grow and perform at a high level. #ImpactPlayer #Grateful
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Shanken News Daily
Southern Glazer's Wine & Spirits remains by far the top distributor of wine and spirits in the U.S. with revenue projected at $25.5 billion this year. It’s now been 10 years since the formation of the company via the merger of Southern Wine & Spirits and Glazer’s Distributors, and while the combination has outperformed the expectations of its founding families, its evolution is continuing apace. In particular, says CEO Wayne Chaplin, Southern Glazer’s is now focused on cementing its status as a leading distributor of not only wine and spirits but total beverage alcohol and non-alc drinks as well, as category lines continue to blur. SND executive editor Daniel Marsteller spoke with Chaplin to hear more about his vision for the future of the middle tier’s biggest player. #wineindustry #spiritsindustry #beerindustry https://lnkd.in/eFGW83bQ
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