Articles by Anthony
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Cannes Lions Was Melting, AI Was Everywhere, Live Streaming & Commerce Got a Word In
Cannes Lions Was Melting, AI Was Everywhere, Live Streaming & Commerce Got a Word In
This year’s Cannes Lions International Festival of Creativity was blazingly hot. Not just metaphorically, I mean…
18 Comments -
Introducing the IAB Tech Lab Agent Registry
Introducing the IAB Tech Lab Agent Registry
IAB Tech Lab’s AAMP (Agentic Advertising Management Protocols) initiative provides reference implementations for…
6 Comments -
Framing the Agentic Advertising Management Protocols (AAMP)
Framing the Agentic Advertising Management Protocols (AAMP)
Last November, the IAB Tech Lab announced the Agentic Real-Time Framework (ARTF), which defines how agents execute…
2 Comments -
The Agentic Future of Advertising: Built on First Principles, Accelerated by AI
The Agentic Future of Advertising: Built on First Principles, Accelerated by AI
The advertising industry stands at an inflection point. Large language models, transformer architectures, and…
34 Comments -
Data Standards for the Agentic Age
Data Standards for the Agentic Age
The digital advertising industry is entering exciting and uncharted territory. As artificial intelligence evolves from…
6 Comments -
Au Revoir Cannes Lions 2025 - A Recap from the IAB Tech Lab: AI Urgency, CTV Standards, and the Future of Digital Media
Au Revoir Cannes Lions 2025 - A Recap from the IAB Tech Lab: AI Urgency, CTV Standards, and the Future of Digital Media
As the dust (and sand) settles from Cannes Lions 2025, the IAB Tech Lab is reflecting on what we saw, heard, and…
18 Comments -
Trusted Server vs. Prebid Server: Better Together!
Trusted Server vs. Prebid Server: Better Together!
Since we announced the Trusted Server initiative at our Signal Shift event in March, one of the questions that has come…
4 Comments -
The IAB Tech Lab 2025 Roadmap
The IAB Tech Lab 2025 Roadmap
Technical Standards for Digital Media’s New Frontiers We heard from many digital ad industry constituents that 2024 was…
4 Comments -
Curation Standards Have Existed For Over Two Years
Curation Standards Have Existed For Over Two Years
Curation. It's the latest buzzword in the digital advertising ecosystem.
52 Comments -
IAB Tech Lab Cannes Lions Wrap
IAB Tech Lab Cannes Lions Wrap
That’s a wrap for the IAB Tech Lab at this year’s Cannes Lions International Festival of Creativity. Nine panels, ten…
3 Comments
Activity
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Congratulations to Red Seat Ventures for achieving #IABTechLab’s Podcast Measurement certification! #TechLabCertified
Congratulations to Red Seat Ventures for achieving #IABTechLab’s Podcast Measurement certification! #TechLabCertified
Liked by Anthony Katsur
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WPP Media, and partners, including IAB Tech Lab are setting the scene in Agentic AI based advertising. #agentic #ai #advertising
WPP Media, and partners, including IAB Tech Lab are setting the scene in Agentic AI based advertising. #agentic #ai #advertising
Liked by Anthony Katsur
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The media, advertising, and marketing landscape is at an inflection point. The companies succeeding are not simply keeping up with new technology and…
The media, advertising, and marketing landscape is at an inflection point. The companies succeeding are not simply keeping up with new technology and…
Liked by Anthony Katsur
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Join now to viewMore activity by Anthony
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“Agentic advertising only works when the ecosystem underneath is connected. We must avoid a fragmented landscape of proprietary agents operating in…
“Agentic advertising only works when the ecosystem underneath is connected. We must avoid a fragmented landscape of proprietary agents operating in…
Liked by Anthony Katsur
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📣 Calling all HR hiring managers! I have a strong candidate for any organization seeking an HR Business Partner or HR Director With more than…
📣 Calling all HR hiring managers! I have a strong candidate for any organization seeking an HR Business Partner or HR Director With more than…
Posted by Anthony Katsur
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Since the early 2000s, I have watched the mobile and advertising industry transform from nearly every angle. Having worked across different parts of…
Since the early 2000s, I have watched the mobile and advertising industry transform from nearly every angle. Having worked across different parts of…
Liked by Anthony Katsur
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Resilience. Rebellion. Rebirth. Those three words are at the core of what it means to be human. When I think about our industry, I see those same…
Resilience. Rebellion. Rebirth. Those three words are at the core of what it means to be human. When I think about our industry, I see those same…
Liked by Anthony Katsur
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Excellent perspective from Nathan Woodman on the shift from static audience targeting to real-time contextual intelligence and how agentic approaches…
Excellent perspective from Nathan Woodman on the shift from static audience targeting to real-time contextual intelligence and how agentic approaches…
Shared by Anthony Katsur
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Omnify TV
Frequency capping in streaming has been notoriously clunky—until now. AdExchanger reports that AD-ID (a universal ad creative identifier) is gaining momentum. Key developments include: • A new strategic alliance between AD-ID and Comcast Technology Solutions • Built-in AD-ID requirements in ad platforms to enforce creative-level tracking • More accurate frequency control in CTV environments At OmnifyTV, we believe shared standards like AD-ID are the backbone of reliable ad delivery—and better audience trust. Aligning with these frameworks ensures ads are counted—and capped—correctly. Read the full article from AdExchanger: https://lnkd.in/edfGZu-8 #ADID #frequencycapping #CTV #adstandards #adtech
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AdTech Edge
EMG’s new Strategy Engine turns sales and market data into instant streaming ad strategies for auto dealers, driving 21.8% average market share growth. Read the full article here: https://lnkd.in/gCHfaT3j #AutomotiveAdvertising #CTV #StreamingAds #DealerMarketing #PredictiveAnalytics #DigitalAudio #ADtech
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Dennis Carnegie Jr.
FOR IMMEDIATE RELEASE CycloneAuctions.com Disrupts Online Marketplace With Zero Seller Fees and Unlimited Free Storefronts Bloomsburg, Pa – October 3, 2025 – CycloneAuctions.com, a new online auction platform, today announced its official launch, positioning itself as a low-cost alternative to traditional marketplaces. Unlike eBay and other major platforms, CycloneAuctions charges no seller fees and offers unlimited free storefronts, giving sellers 100% of their profits. “Most auction platforms profit by taking a cut of every sale. We built CycloneAuctions to flip that model,” said Dennis, CEO of CycloneAuctions.com. “Sellers deserve to keep what they earn, and buyers deserve a fair, transparent marketplace.” At launch, CycloneAuctions features listings across categories including sports cards, collectibles, coins, jewelry, and electronics. The site is optimized for mobile and desktop, making it easy for sellers to create listings in just a few clicks and for buyers to bid anytime, anywhere. Key Features: • No Seller Fees – Keep 100% of the final sale price. • Unlimited Free Storefronts – Build your seller brand without limits. • Fast & Simple Listings – List items in seconds, not minutes. • Niche Community – Strong early focus on collectibles, coins, and sports memorabilia. • Buyer Confidence – Secure payments and transparent policies. CycloneAuctions is actively recruiting early sellers. New accounts created in 2025 will receive featured placement on the homepage and priority promotion through Cyclone’s social media channels. “We’re building a marketplace where small sellers and collectors feel like they matter,” added Dennis “By removing fees and barriers, we’re creating opportunities for sellers to grow and buyers to discover unique items.” ⸻ About CycloneAuctions CycloneAuctions.com is a next-generation online auction platform designed to empower both sellers and buyers. By eliminating seller fees and offering unlimited storefronts, CycloneAuctions creates a fair, transparent, and community-driven marketplace for collectors, resellers, and everyday sellers. ⸻ Media Contact: Dennis Carnegie Jr. Founder & CEO, CycloneAuctions.com 📧 admin@cycloneauctions.com 📞 570-764-5493 🌐 https://lnkd.in/gVP9dAB
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BIScience
CTV is the new living room standard, but how are the leaders playing it? 📺 Connected TV isn't a "one-size-fits-all" channel. From Insurance to Pharma, top verticals are leveraging data-driven intelligence to win the biggest screen in the house. How different industries are leading the shift: • Insurance: Scaling reach while managing frequency to avoid fatigue. • Pharma: Precision targeting for niche, high-intent audiences. • Consumer Tech: Using high-impact visuals to drive product launches. If you aren’t benchmarking your CTV spend against your vertical leaders, you’re missing the full board. 👉 Read the full breakdown: https://lnkd.in/d-cvp4FE #AdClarity #CTV #MediaStrategy #DigitalAdvertising #CompetitiveIntelligence #2026Planning
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