2025 was easily one of the most memorable years of my life –
#personally and
#professionally. If you know me outside of a work/business context, you know that my family and I were blessed with much happiness for a variety of reasons – including the birth of our amazing daughter and moving into a beautiful new home. 🥰💕🏡
And an additional “icing on the cake” for last year was having the
#opportunity to take on a
#newrole and make a big professional change. As I shared in the fall, leaving
#MarriottInternational after nearly 12 years was a very bittersweet decision – but I feel so grateful for the terrific
#colleagues and
#opportunities, and happy that the
#hospitalityworld is small.
It has now been about four months since I started at
Aimbridge Hospitality, in the official role as Head of Brand Strategy and Customer Partnerships at
Second Wave Marketing 🌊🎢🎡
Second Wave specializes in
#marketing and
#digital #strategy,
#branding efforts and
#websitedevelopment. We are a full-service agency with
#expertise in
#hospitality, and I love how this role blends my enthusiasm for the
#industry with the
#art and
#science 😊🫶💪🏻
A HUGE thank you to
Eric Ettlin and
Allison Handy for their trust and support in providing me with this incredible
#opportunity with Second Wave and the
#Commercial teams, and of course to our CEO
Craig S. Smith for his tremendous
#leadership and extraordinary
#vision. It is a privilege to work alongside former
#MarriottInternational colleagues
Eric B Jacobs and Cindy Choi, as well as my fellow
Women Leading Travel #AdvisoryBoard member
Keryn McNamara, and to serve on the Second Wave
#LeadershipTeam with so many
#talented team members —
Brooke Schommer,
Alexis Moskal,
Dana Fisk, CHDM,
Ian Sloan,
Katrina Weick , CHDM and
Garth McDermott. Our Branding and Creative team of
Christopher Conrad,
Alyssa Jackson and
Kari Morris are BEYOND
#extraordinary when it comes to
#visual identity,
#brandnarratives,
#brandarchitechtures, and
#collateral #development and
#deployment. You will be BLOWN AWAY by the work we are doing!🙌🙏🏻 🤯
More to come on Second Wave to follow soon, but genuinely, many
#thanks for this community’s
#encouragement and
#collaboration – truly CANNOT WAIT to see what 2026 will bring!
#AimbridgeHospitality #SecondWaveMarketing #hospitality #travel #womeninhospitality #womenintravel 🎉💯🏨✈️
(Pic on first day as I head into our California office!) ☀️😎🌞