Armando Calvillo
Ypsilanti, Michigan, United States
925 followers
500+ connections
Activity
925 followers
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Armando Calvillo reposted thisArmando Calvillo reposted thisInnovation starts with curiosity. 🤖 What happens when you hand a microphone to a room full of digital media specialists and ask them to pitch AI ideas? You get Brkthru's first-ever "Think Tank." During our recent offsite, team members from across the company submitted their ideas for how we can deploy AI to make our work smarter and more impactful for our clients. The best ideas were brought to the stage and pitched to a panel of various leadership members who challenged each concept and selected a few to move forward. The best part? The strongest ideas came from the people closest to the work. Congrats to Megan Lynn Quilenderino, Katie Freckleton, and Kyle Warren for coming out on top in round one. Now we’re excited to see them come to life before our next offsite. #AI #Innovation #AdTech #Future #Technology
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Armando Calvillo reposted thisArmando Calvillo reposted thisNew Year / New Family In many sales orgs it's a fierce competition to get to the top. Not at Brkthru. This week we welcomed new team members into the Brkthru family. We celebrate the success and growth of our team members whether its your first day or if you've been here 7 years. And most importantly, we shared great ideas and insights on how to help our partners grow. Whatever your 2026 media goals are, we are rooting for you and would love to help! Katie Freckleton, Jason Twigg, Christy Hicks, Kristine Smith, Alan Mayberry, Armando Calvillo
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Armando Calvillo liked thisArmando Calvillo liked thisChallenge accepted 🤝⏱️ We gave Travis Flood a 30-second ad break to explain what makes addressable TV advertising so powerful. The takeaway: it combines the precision of digital targeting + the unmatched scale of television, so your brand reaches the right audience, every time. See what addressable advertising can do for your next campaign at the link in our bio. https://comca.st/4w3jTZT #addressable #addressabletv #tvadvertising
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Armando Calvillo liked thisIt is an honor to be recognized by Tri Sigma as the Outstanding Fraternity/Sorority Advisor for 2025. Getting to work with the Omicron chapter here at EMU (again!) has brought me extreme joy. I love getting to work alongside these women and the rest of EMU FSL as they continue to grow, overcome challenges, and build relationships that will last a lifetime. It is a privilege to know and support you all, and I look forward to continuing to do so for many years to come!Armando Calvillo liked thisCongratulations to Alyssa Mohr who was named Tri Sigma's Outstanding Fraternity/Sorority Advisor for 2025! 🎉 Alyssa was recognized for her commitment to strengthening fraternity and sorority life at Eastern Michigan University through mentorship, training, and chapter support. She has played a key role in revitalizing campus culture by supporting all 21 chapters and creating intentional spaces and programs that enhance student success and community connection. Thank you for your dedication, Alyssa!
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Armando Calvillo liked thisArmando Calvillo liked thisPOV: A documentary investigates the mystery of the missing media budget. 🚨 The prime suspect? Markups. If you're paying layers of fees before your campaign even launches, it may be time for a new approach. Meet Universal Ads: a 100% self-serve TV ads platform giving you direct access to premium TV inventory without the middlemen and markups. 🎥: Tom Stawicki
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Armando Calvillo liked thisArmando Calvillo liked thisIf you're running a lean media buying operation, this tool is built for you. Bulldog automates the angles, the creatives, the campaign management, everything down to real-time profitability tracking. Most operators start hiring the moment they want to scale: virtual assistants, campaign managers, creative support. This replaces that entire layer. One person can now run what used to take a small team. What's the first thing you'd hand off if you didn't need junior staff anymore?
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Armando Calvillo liked thisArmando Calvillo liked thisWe are proud to share some exciting news from the Advertising is Simple team. Please join us in congratulating Elena Filipone on her promotion to Marketing Operations and Creative Director! Over the past four years, Elena has played an integral role in our agency's growth. From producing engaging video content and leading creative campaigns to streamlining marketing operations and championing the adoption of new technologies, she has consistently helped move our team and our clients forward. Elena, thank you for your creativity, leadership, and dedication to shaping the future of AIS. This promotion is well deserved, and I look forward to seeing the impact you'll continue to make as you lead our marketing operations and creative initiatives in this new role. Congratulations! Read the full announcement here: https://lnkd.in/gMneKY2g #Promotion #Leadership #MarketingOperations #CreativeDirector #AdvertisingIsSimple
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Armando Calvillo liked thisArmando Calvillo liked thisThe future of premium video is here, and it’s fully measurable. In this interview with Marketecture Media, Dawn Lee Williamson joins Damian Garbaccio and Jackelyn Keller to share how Comcast Advertising and Affinity Solutions are working together to help advertisers move beyond proxies and toward transparent, closed-loop measurement, delivering greater accountability and confidence in their media investment. #CannesLions
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Armando Calvillo liked thisArmando Calvillo liked thisI've made almost $140 million in the NFL. Instead of paying people to manage it, I went back to school. In the offseason, while other guys are training or resting, I take finance classes at Clemson. A 13-year vet sitting in a college classroom, learning how money actually works. Early in my career, it didn't dawn on me that you have to educate yourself before you hand your money to someone else. I watched teammates make fortunes and lose them because they trusted the wrong people and never learned the game. I didn't want to be one of them. So now I do the work myself. I read the deals. I ask the questions that make me look like I don't know anything, because that's how you actually learn. I'd rather understand every company I'm in than trust that somebody else does. This isn't only about sports. Anybody who earns money eventually decides whether to understand it or hand it off and hope. I chose to understand it. That's the work that turns an athlete who invests into a real one, and it's how I'll build my own fund.
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Armando Calvillo liked thisArmando Calvillo liked thisI heard a salesperson end a cold call with: “Would Wednesday at 10 work? Or Thursday at 2? Or Friday at 3?” They were probably taught a technique called the illusion of control. The idea is simple: Instead of asking whether someone wants a meeting, you assume they do and let them choose the time. It sounds clever. But to me, it feels like the decision has already been made for me. Ironically, when someone does this, I’m more likely to pick a time… …and then not show up. Not because I’m trying to be rude. Because I don’t like feeling boxed in. And I don’t want to say no because I know the seller will try to handle the objection. I’d rather hear: “Would you like to see how this works or not really?” That gives me something many sales techniques accidentally take away: Autonomy. The golden rule? Sell unto others as you’d want them to sell to you. How do you react when someone skips over whether you want the meeting and jumps straight to picking a time?
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Armando Calvillo liked thisArmando Calvillo liked thisTell me you're running out of content ideas without telling me you're running out of content ideas.
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Education
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Eastern Michigan University
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Activities and Societies: Sigma Lambda Beta International Fraternity Inc. Latinx Student Association American Marketing Association Multicultural Greek Council Club Baseball
Organizations
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Sigma Lambda Beta International Fraternity Inc.
President, Secretary, Treasure
- PresentImplemented new system of operation and coordination Managed yearly paperwork to be submitted on time to Campus and Nationals Led programs to promote cultural awareness and spread diversity Organized meetings to ensure a structured and focused meeting Led to my chapter to achieve chapter status and to be officially recognized as a chapter AWARDS: MGC Greek Member of the Year MGC Above and Beyond MGC Most Outstanding Greek
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American Marketing Association
Secretary
-Provide informative and up to date emails to general body Ensure meeting minutes are organized and concise Assist in programing events to enhance the experience of the organization
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Latinx Student Association
Fundraiser Chair, Secretary
-Monitored finance to ensure organization success and growth Tracked active members of organization to enable full membership benefits Programmed fundraising/philanthropy events to enhance the Latinx community
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Club baseball
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Deep Shankar Nath 🔱
Coffee Chat with the same New SDR ☕️ New SDR: “I finally got an interview!” Me: “Amazing. How’d you prep?” New SDR: “I read the job description twice.” Me: “Nice. What’s their ICP?” New SDR: “Um… not sure.” Me: “Alright. What’s their value prop?” New SDR: “The website said… innovation?” Me: “Ok. Who are their competitors?” New SDR: “…I’ll Google it?” Me: “My friend. Research is your prospecting. Without it, you’re pitching blind.” Here’s the real talk: Getting the interview is step one. Converting it is step two. *Know the company like it’s on your account list. *Understand their customers, their pain points, their market. *Anticipate objections (aka tough interview questions). *Come with a POV, not just answers. Your first quota isn’t pipeline. It’s trust. Earn it by showing you do the work others won’t. Because in sales (and interviews), preparation is the unfair advantage. P.S. Another SDR got a 100%+ hike and was trained under GTM Bootcamp (review coming soon) #SDRLife #JobHuntTips #TechSales #ColdOutreach #SalesHumor #HumanSelling #CareerStarterPack #CoffeeChatWisdom
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Lukas Arellano
Before reaching out to the hiring manager for a role verify one thing Go find the BDR who just got hired 3-4 months ago You can use apollo,io and find the company → filter by ‘signals’ → ‘new role’ ^ will find you reps hired in the last 6 months Check their posts close to when they got hired 99% of them will shout out the hiring manager in their ‘excited to share I’ll be starting as a BDR at X company’ post If not, check the comments and most of the time someone involved in the interview process will comment ‘welcome to the team!’ THAT IS YOUR POINT OF CONTACT And if it’s not the person you planned on reaching out to, make some adjustments Another pro tip (if the email isn’t in apollo.io, try hunter.io it finds it most the time) If you want to figure out how I broke into tech without going to college or having experience check comments I have a step by step guide 1000+ people have followed to land their first role in tech
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Dan Richards
Want to break into tech sales but have zero experience? I speak to people every day making insane money in this industry: Account Executives: £120–150k/year SDRs: £60–90k/year It’s competitive. It’s crowded. And most people give up before they start. Here’s a process I followed to get into SaaS 6 years ago, I didn't send my CV to get the job Steal it if you want... It will help you stand out, skip the “spray & pray” CV send-outs, and get straight to interviews ⬇️ 1. Build your hit list Pick 10–15 dream companies. Go to LinkedIn: ➡️ Go to their company page ➡️ Click People ➡️ Search for Founder, CRO, Sales Director, or VP Sales ➡️ Connect 2. Send a problem led message, something like this: Hi {Name}, Hiring SDRs is tough, you’re interviewing candidates with no track record and hoping you’ve picked the right one. I’m excited about {Company Name}. While I don’t have tech sales experience, I’m putting together a custom 5-step outreach sequence to the top 10 ideal companies I want to work for, you're on that list. Hoping to prove how I would book meetings from day one. Open to having a chat? Thanks, {Your Name} 3. Put an excel spreadsheet together 2nd step, call them (If you can find their number) 3rd step, email (download Hunter.io free email sourcing tool) 4th step, like their posts, 5th step REPEAT until you get an answer Anyway, I recruit for GTM teams across SaaS - Account Execs, SDRs and Customer Success Managers I can't help you get into tech sales, but if you're experienced and looking for a new job, drop me a message! For no reason at all, here's a photo of me enjoying a lovely cocktail on a recent holiday ☀️
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Evie Tranmer
𝐒𝐓𝐎𝐏 𝐚𝐬𝐤𝐢𝐧𝐠 𝐋𝐀𝐙𝐘 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 👀 SDR interviews need to be thoughtful, prepared, and intentional! This question is wasting everyone's time - invest in who the person is now and ask the right questions to uncover exactly who they are. 𝐀𝐧𝐲 𝐨𝐭𝐡𝐞𝐫 𝐠𝐨𝐨𝐝 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧 𝐬𝐮𝐠𝐠𝐞𝐬𝐭𝐢𝐨𝐧𝐬? #sdr #bdr #techsales #sales #recruiter
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