XTEL

What does it actually take to modernize revenue management in the #CPGindustry? Senior leaders from three of the industry's most recognizable brands shared what they've learned moving beyond legacy TPM systems and building for an AI-powered future. Five lessons stood out: 1. Modernize with a long-term strategy, not just a system replacement. Scott Johnson at Land O'Lakes, Inc. treated the #TPM overhaul as a strategic evolution, not just a tool swap. 2. Build broad buy-in early, but create clear decision ownership. Danielle Koles at Nestlé consolidated eight disparate systems into one platform, sometimes with 150 people in the room during the platform evaluation process. 3. Expect challenges and establish strong governance from the start. There is no flawless implementation. As Koles put it, "change is hard, but change breeds opportunity, and the right partnership and governance are what carry you through it." 4. Data is the foundation for everything that comes next. Kevin Bujarski at Tyson Foods made efficiency their guiding KPI, and it all rests on their data foundation. Land O'Lakes invested three months in data alignment before the core build even started, though, it's important to note, organizational data will never be perfect. 5. AI should help people spend less time in systems and more time creating value. The goal is #agenticAI that works together across systems, freeing teams to sell and strategize instead of living inside their tools. The playbook across all three organizations was consistent: invest in the data foundation early, build buy-in during design, govern relentlessly, expect failure and learn fast, and treat your technology provider as a true partner. Read to learn more insights here: https://lnkd.in/gVs42BR6 #RevenueManagement #CPG #TradePromotion #RGM #AI

We're #hiring a new Cybersecurity Engineer in European Union. Apply today or share this post with your network.

We're #hiring a new Junior Data Scientist in Leuven, Flemish Region. Apply today or share this post with your network.

We're #hiring a new Head of Financial Planning in Leuven, Flemish Region. Apply today or share this post with your network.

"What internal teams did you collaborate with to select a new revenue management vendor, and what factors did you consider in the selection process?" 💫 Learn from Danielle Koles at Nestlé as she explains their strategy for including internal stakeholders from the start of the revenue management vendor evaluation process to fully understand all business needs across different teams. Their strategy also jumpstarted adoption of their revenue management platform because Nestle gained buy-in from users early on. Gain more insights from #CPGindsutry experts at Nestlé, Tyson Foods, and Land O'Lakes, Inc. now: https://lnkd.in/gX8NP88Q #RGM #TPM #TPO #CPG #AI #Nestle #InternalAdoption

Modernized systems, clean data, and solid governance are not optional extras for 2026 - they are the foundation every AI investment in your organization depends on. Gartner® makes this one of the sharpest warnings in their 2026 research for Consumer Goods companies: without them, AI produces wrong answers, fast and at scale. The report maps out exactly where to focus and how to start closing the gap. Get your complimentary copy of this essential report → https://lnkd.in/dYrGtD95 #TechModernization #CPG #CIO #AIGovernance #DigitalTransformation #ConsumerGoods #Gartner

What does modern revenue leadership look like in #CPG? CIO TIMES features Amber (Hamilton) Brooner, our Chief Revenue Officer, on how XTEL is helping the world's top consumer goods brands grow smarter, through an AI-first strategy, real-time commercial insights, and teams that move in formation. Worth a read. https://lnkd.in/gQg6hBD5 #CPG #RevenueManagement #Leadership #AI #XTEL

We're #hiring a new Junior Data Engineer in Leuven, Flemish Region. Apply today or share this post with your network.

We're #hiring a new Data Engineer in Leuven, Flemish Region. Apply today or share this post with your network.

AI in #RevenueManagement is no longer a future conversation. The question is: where is your organization today? For many #CPG teams, the journey starts with data foundations. Others are already testing #AI in selected use cases. A few are beginning to embed it into broader RGM workflows. Wherever you are, one thing is clear: AI delivers value only when the basics are in place - data quality, clear processes, and teams ready to act on insights. That is why the most successful RGM transformations don’t begin with hype. They begin with the groundwork needed to scale decision-making with confidence. Which stage feels closest to your organization today? Read the full article here: https://lnkd.in/dDDUFb2d #RGM #DataStrategy #CommercialExcellence #DigitalTransformation